Sin #7 – If I’m Really Goodat What I Do, the BusinessWill Come and I WillEventually Be MoreSuccessful
If there is one thing I hope this book has helped you see it isthis: There is a big difference between being good at yourtrade and being good at your business.
Most contractors strike out on their own because they havegood technical skills, inherited the company from theirfamily, or wanted to fire their boss. These are all goodreasons to start a business, but as you know, they are notnearly enough to create a real lifestyle business – as opposedto a never-ending job.
This last sin is about letting go of the idea that "if you buildit, they will come." Yes, it is critical to provide your clientswith high-quality work; but if you really want the life yousay you want, you have to develop your entrepreneurialskills just as much. Listen for more!