Niusha Jones, Boise State University – Cheers to Defeat: How Sports Losses Decide Our Choice of Drinks
Released Friday, 31st May 2024
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Niusha Jones, Boise State University – Cheers to Defeat: How Sports Losses Decide Our Choice of Drinks
Niusha Jones, Boise State University – Cheers to Defeat: How Sports Losses Decide Our Choice of Drinks
Friday, 31st May 2024
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Can your sports team decide which drink you have tonight? Niusha Jones, assistant professor of marketing at the College of Business and Economics at Boise State University, answers this question. Dr. Niusha Jones is an Assistant Professor of Marketing at the College of Business and Economics at Boise State University. Niusha’s academic research focuses on […]
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