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How to Find Agency Success with 3rd Party Partnerships, With Tim Burke

How to Find Agency Success with 3rd Party Partnerships, With Tim Burke

Released Wednesday, 27th December 2023
Good episode? Give it some love!
How to Find Agency Success with 3rd Party Partnerships, With Tim Burke

How to Find Agency Success with 3rd Party Partnerships, With Tim Burke

How to Find Agency Success with 3rd Party Partnerships, With Tim Burke

How to Find Agency Success with 3rd Party Partnerships, With Tim Burke

Wednesday, 27th December 2023
Good episode? Give it some love!
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Points of Interest

  • 00:00 - 00:15: Introduction
  • 00:43 - 01:17: Significance of shared values and building relationships beyond transactions.
  • 01:17 - 01:37: Agency's role as an extension of the client and factors contributing to successful partnerships.
  • 15:03 - 15:54: Critical aspects of successful engagements and the role of expectations in sales relationships.
  • 15:54 - 16:48: Warning against agencies making unrealistic promises and the importance of setting proper expectations.
  • 16:48 - 17:25: Focusing on results through key performance activities and performance-based communication with clients.
  • 18:21 - 19:26: Importance of people in agency success, team longevity, and functional infrastructure.
  • 19:26 - 20:13: Recognition of external expertise impact and gratitude for positive collaboration.
  • 21:19 - 22:46: Retaining a team through proper hiring and the importance of shared vision and goals.
  • 22:46 - 26:15: Profiling jobs before hiring and developing team buy-in with shared goals.
  • 26:18 - 28:34: Shift in agency focus - efficiency vs. strategy and the importance of pricing models and valuing agency work.
  • 28:34 - 30:05: Delivering and receiving value in relationships and opportunities existing regardless of economic climate.
  • 30:05 - 31:01: Call to re-evaluate pricing models

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