Ben and I discuss how to tailor video content to various stages of the customer journey, from capturing attention to closing sales. Ben shares insights on choosing the right type of video production for your business goals and how to strategically place content for maximum impact. If you're looking to enhance your video strategy and connect more authentically with your audience, this episode is packed with actionable tips.

Watch the ‘Before We Hit Record’ episode with Video Strategist Ben Amos.

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Links mentioned in this episode:

• Listen to episode 746 where Rick talks about passing the baton to me and his new direction.
• Listen to episode 720 to get to know Kwadwo. 
• Grab some free chapters of Ben’s upcoming book!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Subscribe to The Art of Online Business’s YouTube Channel 
• Book a strategy call with Kwadwo!
• Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!
• Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!
• Visit Kwadwo’s website for Facebook Ads help
• Say hi to Kwadwo on Instagram

Ben’s Links:

• Visit Ben Amos’ website
• DM Ben: https://www.instagram.com/engage_ben/
• Check out the free chapters from his upcoming book

Timestamps:

0:00 Video Strategy for Online Business

11:35 Video Marketing Goals and Content Understanding

20:38 Content Strategy and Book Announcement

27:26 Creating Effective Video Content Strategy