Episode Transcript
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than a month into this summer's transfer window,
2:21
one crucial deadline has already passed
2:23
as clubs scrambled to comply with
2:25
PSR. Amongst
2:28
those, Newcastle United. So
2:30
how did they find a way to balance the
2:32
books? And what is the
2:34
situation at St James's Park for the rest
2:36
of the summer transfer window? I'm
2:39
Ayurved Kimoilere, welcome to the Athletic
2:41
FC podcast. Our
2:49
football correspondent, David Ornstein, will be joining
2:51
us, but right now we've got our
2:53
Newcastle writer, Chris Woff with us. Chris,
2:55
look man, you look like a guy
2:57
that's been busy over the last few
2:59
days, especially covering Newcastle. How
3:01
much work have they had to do
3:03
to comply with PSR? So it's
3:05
over weekends like the one that's just been that
3:07
gives me a small insight into what it's like
3:09
to be David Ornstein all the time. It
3:13
must be a very, very difficult life. It was
3:16
a very fraught weekend and if I look tired
3:18
and my mind maybe scrambled after the weekend,
3:20
just imagine what people inside Newcastle United have
3:23
been like because speaking to several
3:25
people, they've described it as possibly the most
3:27
stressful week of their entire footballing careers because
3:29
it has been that difficult situation. And I
3:31
don't think any of us or
3:34
anyone externally actually realised how much it
3:36
begins that they were until after the
3:38
fact. And figures inside Newcastle woke up
3:40
on Saturday morning with no deals at
3:42
that stage actually fully lined up despite
3:44
having tried to for several weeks. And
3:46
at that stage, with less than 48
3:48
hours to go, they faced a black hole
3:50
in the region of £50 to £60 million
3:53
in their PSR calculation. And
3:55
in the end, the actual end sort of
3:57
seems fairly reasonable in terms of if you
3:59
look what Newcastle have actually done. They've sold
4:01
Jancuba Minde, albeit a very, very exciting young
4:04
winger, but someone who's never made a first
4:06
team appearance for them. They've sold Elliott Anderson,
4:08
an academy graduate who they rate very, very
4:10
highly, but who hadn't scored a goal for
4:12
them and wasn't gonna be first choice midfielder
4:15
and have brought in around about 60 odd
4:17
million pounds for those two. Plus
4:19
they've eventually managed to bring in some compensation for
4:21
Dan Ashworth, who'd been on Garden and Leave for
4:24
more than four months going to Manchester United. So
4:26
the ends seem to be decent, but the means
4:28
of getting there and the scramble Newcastle have
4:30
had, the unsettling nature of the last week,
4:32
the fact that Newcastle got themselves at the
4:34
position in the first place, I think the
4:36
fallout from that is still being felt and
4:39
the optics have been pretty poor. And for
4:41
a fan base who I think were already
4:43
a bit deflated after Newcastle didn't get into
4:45
European competition when Manchester United ended up winning
4:47
the FA Cup and that deprived them of
4:49
a position they thought they'd be in. This
4:51
is just another negative on what really is
4:53
a very important summer for them going into
4:56
next season and their bid to try and
4:58
get back into the Champions League for the
5:00
season afterwards. I mean, you're saying this to me and,
5:03
you know, all season long we've been talking
5:05
about PSR, right? We've seen what's happened to Everton,
5:07
we've seen what's happened to Nottingham Forest in terms
5:09
of point deduction. Why is it such a surprise
5:11
that it's got to this point when Newcastle are
5:13
going, ah, we're so sure, you know,
5:16
in the current state of things, PSR
5:18
is a massive, massive thing in the
5:20
Premier League. It is and questions are
5:22
rightly being asked by supporters and someone
5:24
other than just Eddie Howe, the head
5:26
coach, needs to come out and explain
5:28
and the suggestion from Newcastle United is
5:30
that somebody will. But this is down to
5:32
decisions which have been made over the course
5:35
of a three-year period. The
5:37
accounts that have just been the three-year
5:39
rolling period, which count towards the PSR
5:42
calculation, for the first time count three
5:44
years of post-takeover spending. And given the
5:46
low revenue base Newcastle came from at
5:48
the start, PSR was always something that
5:50
was in their minds. But whenever it
5:52
was sort of either briefed out or
5:55
even said on the record from someone
5:57
at Newcastle that PSR is governing part
5:59
of their... transfer policy. At least a
6:01
portion of the fanbase then didn't come to
6:03
believe it because a big deal just seemed
6:05
to come along the way. They spent big
6:07
on Alexander Isak. They brought in Anthony Gordon.
6:10
They signed Sandro Tenali for a heck of
6:12
a lot of money and people started to
6:14
think this is just a negotiating ploy. But
6:16
the reality was decisions taken and Newcastle's inability
6:18
to sell well until this weekend, whereas they'd
6:21
spend about £420 million on incoming
6:24
signings over the course of those
6:26
three seasons. They'd brought in less
6:28
than £250 million and that
6:30
has been part of their issue. In
6:33
a PSR world, the clubs who bounce
6:35
the books well sell well. Newcastle didn't,
6:37
partly because of the after-effect
6:39
of the Meg Ashley era, that they didn't
6:41
actually have many saleable assets they would want
6:43
to sell and otherwise they'd have to sell
6:45
first-team players. But at some point they had
6:47
to trade. They were in this position. They
6:49
left it till the last minute and in
6:51
January it seemed that they had to sell
6:53
to buy. That was seemingly the
6:55
impression given. But actually the reality was they had
6:57
to sell anyway and they didn't. They
7:00
failed to get anyone out and the
7:02
decisions were basically deferred till this summer
7:04
where they've had this mad scramble and
7:06
in the end they seemed to have
7:08
just about scraped through but they were
7:10
facing a potential double-digit points deduction. That's
7:13
what they feared going into this weekend
7:15
given the sort of scale of the
7:17
potential breach they were looking at. Sort
7:19
of semi-floated last season how potentially players
7:21
like Isak, Gordon, key players, Givarézs to
7:23
a certain degree might need to be
7:25
sold. You talk about this
7:27
deficit Newcastle have in terms of PSR.
7:30
How close were they to just saying,
7:32
do you know what, we'll get 60
7:34
million for Isak, we're clean. Or did
7:36
they have a real strategy at play?
7:39
Well I think a strange sort of
7:41
positive which turned out to be a
7:43
negative from a particular PSR point of
7:45
view was in the early
7:47
part of the spring I think there was
7:49
the expectation that someone may exercise Bruno Givarézs
7:51
100 million pound release clause and
7:53
Ola Newcastle didn't want to lose him. If
7:56
that had happened that would have put them
7:58
in a far better PSR position. once it
8:00
became, it seemed that the Bruniger-Marasche was going
8:02
to stay around. That was a positive in a footballing sense
8:04
and what the club wanted, but then there
8:07
was still this black hole that they had to sort of
8:09
fill. Now opportunistic clubs who sort
8:11
of got wind of the fact that Newcastle
8:13
needed to sell then put out like feelers
8:15
and there were conversations with Chelsea and Newcastle
8:17
about Alexander Isak. Now Newcastle in no way
8:20
wanted to lose Alexander Isak and at one
8:22
point it almost seemed like it was anyone
8:25
but Isak and that's where the sort of
8:27
Anthony Gordon and Liverpool conversations may have arisen
8:29
from and Newcastle didn't want to lose Anthony
8:31
Gordon but they were in such a desperate
8:33
situation that they had to consider just about
8:36
everything barring Isak and that is where I
8:38
think supporters have been so alarmed by this
8:40
that Gordon was pivotal to everything Newcastle achieved
8:42
last season. He was one of the best
8:44
players in the Premier League and alongside Isak
8:46
he saw like the shining light of the
8:49
future for Newcastle and to have gone into
8:51
a position where they actually had to consider
8:54
potentially letting them go however fleeting that
8:56
was that just shows how fraught the
8:58
whole situation was. Yeah David you've arrived
9:01
at the right time and we're talking
9:03
transfers you know you've probably heard you
9:05
know Isak's names we mentioned, Gordon's names
9:07
we mentioned and before you
9:09
arrived we were talking about Elliott Anderson and
9:11
Jukubah Minta as well. I mean I just
9:14
wanted to get from your perspective especially
9:16
with your ease to the ground just
9:19
how desperate Newcastle were to try and
9:21
offload players to try and balance the
9:23
books in terms of PSR. Yeah
9:25
it was tense towards the end Io it
9:28
had an element of chaos
9:30
to it because whatever Newcastle
9:33
were trying was not materialising
9:35
which is why actually they
9:37
escalated the conversations with Manchester
9:39
United over Dan Ashworth and
9:41
a compensation deal was eventually
9:43
agreed pretty much on on
9:46
Friday ahead of the Sunday
9:48
PSR deadline. Everybody thought
9:50
it would be solved through player sales
9:52
but in the end it was the
9:54
Ashworth deal that contributed quite significantly to
9:57
that and at that moment in time
9:59
that look like a
10:01
more credible outcome than what was
10:03
to follow. Thankfully for Newcastle, the
10:06
Minthe situation did resolve
10:08
itself. They managed to get a
10:10
deal in place with Brighton. There
10:12
was some suggestion that maybe Nottingham Forest could
10:14
be in the frame. He had already turned
10:17
down Leon, and it was Saturday
10:19
evening, wasn't it, when I broke the news of
10:21
Brighton? And that was a huge
10:23
relief to Newcastle United because approaching
10:26
that moment, they were looking into
10:28
all sorts. As
10:30
Chris outlines, the Anthony Gordon
10:32
situation, reluctantly might have been
10:35
a route that they would have gone down. It
10:37
was an arm's length inquiry from
10:39
Liverpool some weeks ago, he's a player
10:41
they admire. Could the Saudi Pro League
10:43
take one or two of their players?
10:45
Well, they haven't really got their
10:48
summer window up and running yet. I don't
10:50
think it's even opened, and they're still sort
10:52
of trying to finalise budgets. Who
10:54
else? Sean Longstaff? I'm not sure that was a
10:57
credible possibility, but sure,
11:00
look into anything that could potentially help
11:02
you in this situation. Anderson was always
11:04
a name that was bubbling around to
11:06
me for months, actually, all the way
11:08
back to January as being a potential
11:10
solution, but he had an injury, so
11:13
it seemed that that might scupper
11:15
the possibility. The word around
11:17
football was that it's a mess at Newcastle,
11:20
and there's some really good people working there,
11:22
and it's not to blame them. It's just
11:24
the situation, the
11:26
system that's in place, that
11:29
the authorities have allowed
11:31
to develop, you could say, where clubs are having
11:33
to sell homegrown talent to try and balance the
11:35
books. You could say the clubs should have their
11:38
own houses in order, and then they wouldn't have
11:40
to, but it's not a pretty
11:42
picture in it, and it really wasn't at
11:44
Newcastle, but they managed to scrape their way
11:46
out of it. It's important to mention that
11:48
the PSR situation is
11:50
changing. The rules are
11:53
moving from aggregated losses
11:55
to squad cost controls, so this time
11:57
next year will be a very different
11:59
methodology. On top of the
12:01
squad cost controls, there will be something
12:04
called anchoring. I'm not going to go into the detail
12:06
of it all now, but if
12:09
we weren't confused by it all to this
12:11
point, it's about to get a lot worse,
12:13
but the authorities and clubs will hope that
12:16
it becomes better once the
12:18
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ATHLETIC. anybody,
26:00
what they pay for anything. And
26:02
so this communication from the
26:04
Premier League, it was pretty detailed from
26:06
what we hear, just running
26:09
through the rules and regulations and
26:11
what can and can't be done
26:13
and how clubs should behave in
26:15
the transfer market and their responsibilities.
26:18
It's a really complicated picture and
26:20
these swaps don't help because it's
26:22
not just one movement
26:24
happening, it's multiple and there can be
26:26
so many factors involved in it as
26:28
well that make it quite
26:31
a messy picture. It has been seen
26:33
on the continent for quite some time,
26:35
brings some quite uncomfortable comparisons to what
26:37
we saw with Juventus and Barcelona some
26:40
years ago with players
26:42
moving in opposite directions and I
26:44
think there was some
26:46
repercussions from that and
26:48
we don't want to see clubs
26:50
being investigated for their transfers retrospectively.
26:53
I've spoken to Premier League clubs
26:55
who have not been involved in
26:57
these swap deals like the Forest,
26:59
the Villa, the Chelsea, the
27:01
Newcastle and they're looking at it and saying something's
27:03
not right in these, you know, the
27:06
Premier League are going to pay close attention to
27:08
it, the clubs aren't happy and I don't want
27:10
to name the specific deals but you can see
27:12
them all there. They
27:15
are raising eyebrows around the competition but I
27:17
think the bottom line here is that you
27:19
know the Premier League vets the deals before
27:21
approving them, they are not
27:24
breaking any rules it would appear unless people
27:26
are not acting in good faith and it's
27:28
investigated and they're found not to be doing
27:30
so. I think
27:32
they are capitalising, taking advantage of
27:35
using a system that's in place
27:37
and you could say that's quite clever
27:40
and you would in any walk of life.
27:42
It may be that the authorities, the Premier
27:44
League in this case, need to tighten
27:46
up a little bit if they've got concern, they
27:49
need to pay closer attention to it. They may
27:51
look to scrutinise the communications
27:54
between the two clubs, that's something
27:56
I hear echoing around Premier League
27:58
circles. bidding
28:01
war for this player. Were other clubs truly in?
28:03
Were there alternative offers that
28:05
help you decipher what is
28:07
fair market value and
28:10
the going rate for them to have got
28:12
to that price? And it will be interesting
28:14
to see if the Premier League starts to
28:17
cave to pressure from other
28:19
clubs and requests or demands
28:21
the communications, messages, calls being
28:23
released to understand what's gone
28:25
on here. But I think
28:27
by and large it seems
28:30
the compliance is there, otherwise
28:32
you'd be surprised, maybe I'm being
28:34
naive here, you'd be surprised if
28:36
the deals were sanctioned in the
28:38
first place. But for the good
28:40
of the competition, the transparency, the
28:42
integrity, that old phrase about
28:45
you know the public trusting what they're
28:47
seeing, then maybe going forward
28:49
it just needs to be a little
28:51
clearer and a little bit more closely
28:53
regulated and guarded by the powers that
28:55
be. Ryan
29:06
Reynolds here for Mint Mobile. With the price
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Wireless. but
29:41
they have now reached an agreement
29:44
with Newcastle over sporting director Dan
29:46
Ashworth. Chris, we spoke about it
29:48
earlier. Dan Ashworth, also a key
29:50
figure in pushing to sign at
29:52
Jakub Minta. Another transfer, not
29:55
a football player, but you know,
29:57
backroom who does the business. Newcastle
30:00
perspective, how big a loss is this
30:02
for Newcastle and the ambition they want
30:04
to show moving forward? I
30:07
think that the way that this sort of
30:09
that really has become a saga, I think
30:11
the way that that has played out has
30:13
been damaging in the end, mid-season
30:16
when Newcastle are going through what clearly turned out
30:18
to be a really
30:20
difficult struggle to comply
30:22
with PSR. They lost the
30:24
sporting director who has a key role in transfers
30:27
and making sure that Newcastle
30:29
are looking at that situation going forward, the likes of
30:31
contracts and ins and outs. Newcastle
30:33
have had them on guard and leave since
30:36
February before this deal was finally agreed just
30:38
heading in towards the end of June for
30:40
them to actually move to Manchester United. Newcastle
30:43
have not had a sporting director since.
30:45
They've basically reverted to a similar model
30:47
that they had in the first transfer
30:49
window post takeover which is the ownership
30:51
plus Eddie Howe to a certain degree
30:53
and then Steve Nixon the head of
30:55
recruitment, Eddie Howe the deputy head of
30:57
recruitment and then also this time the
30:59
CEO they have in place in Darren
31:01
Eales have been focusing on those transfer
31:04
dealings and although they're confident that's a
31:06
good structure that they have in place,
31:08
you want a sporting director. They make long-term
31:10
decisions for the football club and Newcastle don't
31:12
have one at this stage. They
31:15
went through an exhaustive process. They brought in
31:17
an external recruitment firm and Dougie Friedman of
31:19
Crystal Palace was eventually identified as the person
31:21
they wanted but they moved for him and
31:24
he said no and that in itself the
31:26
optics of that were poor. That's another negative
31:28
that Newcastle have had over the course of
31:30
the last few weeks that Crystal Palace albeit
31:32
an established Premier League club but one who
31:35
basically finished mid-table most seasons. This
31:37
supposed really exciting project at Newcastle. Newcastle
31:39
couldn't prize him away and Johannes Spors
31:42
of the 777 group who
31:44
tried to buy Everton, he was second in
31:47
line for the role seemingly but
31:49
nothing has progressed as of yet on that
31:51
stage although conversations have continued and really Newcastle
31:53
don't seem to have progressed on that regard.
31:57
It's now that Ashworth has actually moved
31:59
on.
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