Peter Elgar is a highly experienced and talented marketing leader. In this episode, Peter and I discuss:- Balancing brand building with lead generation- How to develop a great relationship with the sales department- Proving the value of bran

Episode 4 - The importance of analytics (and memes!) in B2B brand building and demand generation

Oct 14th, 2022 14m 7s

Laura Caveney from Ruler Analytics is not only a fantastic marketer, she also brings deep insights into the critical areas of analytics and attribution....and memes!If you think that memes are just a low form of content in b2b marketing, thin

Episode 3 - How to Strategically Use PR to Build Your B2B Brand - with Liz Churchman of EC PR

Sep 26th, 2022 38m 48s

If you think that PR is merely creating and distributing a quick press release, then think again.Liz Churchman of EC PR is our guest on episode 3 and she has a wealth of experience and knowledge in using PR in a deliberate, strategic way that

Episode 2 - The Utter Importance of Design in B2B Brand Building with John Brock

Sep 7th, 2022 34m 44s

B2B brands are renowned for being dull and lifeless. If you're selling accountancy software or cyber security, who needs an attractive brand, right?WRONG!Good quality graphic design is at the heart of a strong B2B brand. It can not only hel

The B2B Brand & Demand Podcast - Ep 1 - Samuel Brealey

Jul 26th, 2022 32m 46s

B2B brand building is the most important project that a B2B can undertake, yet so few do it...why?In this episode, marketing consultant extraordinaire, Samuel Brealey, dives into this area and answers the essential questions.We go over the mi

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