This year’s Nashville Healthcare Sessions was a unique meeting of the minds, convening high-level industry peers and competitors to discuss the current state of healthcare. Featuring in-depth conversations between leaders often pitted toe-to-toe in the marketplace, the event provided candid snapshots of healthcare issues and conditions that everyone is facing.In one panel, Walgreens Chief Medical Officer Kevin Ban, M.D., shared the stage with other leaders in the retail healthcare space to exchange insights on the rising trend of consumerism in healthcare. Afterward, we caught up with Dr. Ban to dive deeper into his perspective on the role of retail in this shift.Key points:

Retailers’ footprint in B2C healthcare isn’t a fad. From skyrocketing deductibles to the acceleration of concierge health services during the COVID-19 pandemic, there has been a slow drip of market developments building up to this moment.

For better or for worse, financial incentives drive the most meaningful changes in healthcare. For retailers to truly create better healthcare access for their consumers, there needs to be a financial model that incentivizes them to work with health systems, and vice versa.

Rather than seeing things as zero sum, there is a huge opportunity to create a “we do, you do” partnership between retail healthcare and traditional providers like hospitals and health systems.

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