Expectation. Perfection. Fear. Procrastination. Doubt. A sampling of the “gremlins” present (in our hearts & minds) during the very fragile and delicate time when we put our things out into the world. When we launch. Not to mention mental loops

BOP 016: TEST & PIVOT (what it is & why it’s invaluable)

Feb 21st, 2017 16m 11s

In the last episode I spoke with Rachel Moriarty, an interior designer and self-proclaimed introvert, who woke up one morning with a “divine download” to try out Facebook Live via a self-imposed 30 day challenge. The result of what it did for h

BOP 015: Interior Designer Rachel Moriarty on Becoming Successful with FB Live (even as an introvert)

Feb 14th, 2017 45m 17s

In this episode, I speak with Rachel Moriarty, a resident of San Diego who took the leap from corporate banking to growing her design firm full time. As you’ll note from our banter and ease, we know each other well, as she’s been a client and c

BOP 014: Comfort Zones equal Entrepreneurs Purgatory

Feb 7th, 2017 11m 58s

As a brand and alignment coach, a lot of the conversations I have with my clients focuses on mindset– the bravery, the vulnerability, the grit, the gumption– and what it takes to actually put your “thing” (whatever that “thing” may be) out into

BOP 013: "Entrepreneurship is Messy" (hotseat coaching session)

Jan 24th, 2017 19m 38s

My guest Carole Dupre was in the Corporate world for years before jumping into Solopreneurship just 2 years ago. We start the call on the practical subject of doing a re-brand on her current business because she realized what she'd been build

BOP 012: Know your Stage of Business and Eliminate Solopreneurs Kryptonite (trying to do All.The.Things.)

Jan 10th, 2017 17m 9s

shownotes w/links: helenescott.com/episode12 Knowing what stage of business you’re at will bring you clarity on what to spend your time working on, and more importantly… what not to. For example, it’s super common for those at the very begi

BOP 011: Launching and Self Care (in the vacuum of no response)

Jan 3rd, 2017 8m 36s

http://HeleneScott.com/episode11 Launching is a big ol' topic within our online biz building world with most of the emphasis on planning, tools and systems -- critical components for sure. But what about the part of launching that's not talked

BOP 010: Set Your Biz True North (and build a brand & biz that resonates)

Dec 18th, 2016 12m 18s

Setting your Biz True North is like creating a non-negotiable tether between you (how you want to show up, the impact you want to make) and the business you want to build. It’s so very easy to get taken off track through comparison, shiny obj

BOP 009: The exquisite role of DOUBT in your Biz (how to embrace & use as fuel)

Dec 9th, 2016 6m 19s

http://HeleneScott.com/episode9 As an Entrepreneur you have zero assurances. You have no idea whether your idea will work, or not. So you leap with your vision as fuel. A thrilling, highly charged, empowering and creative place to be… t

BOP 008: DO THIS First Step in Creating a Personal Brand Business (and attract your perfect-fit clients)

Dec 6th, 2016 12m 10s

http://HeleneScott.com/episode8 When you show up YOU, and are in alignment with your business offerings, not only does your brand become magnetic to the very people you most want to work with… you are — actively & purposefully — building your

BOP 007: To Niche or Not to Niche (how to decide if it’s right for you)

Nov 18th, 2016 6m 3s

If the idea of having a niche market in your business makes your creative entrepreneurial soul feel boxed in… I hear ya. As a multi-passionate type myself with LOTS of ideas around the whats and hows of my own business I too find it hard to i

BOP 006: Brand Consistency (and why I disagree with current online marketing advice))

Nov 18th, 2016 5m 24s

Personal Branding is VERY different from branding a product (where the product is front and center) or a company brand (say, Nike or Apple), yet because Personal Branding is a relatively new concept — many of the ‘standards’ from the old school

BOP 005: How to Take ACTION on your Biz Ideas (using BOPCAST as an example)

Nov 5th, 2016 17m 15s

In episode 5 of the BOPCAST, I introduce what the bopcast is (something that's 'typically' done in the first episode of a new podcast), and offer up a CASE STUDY of: how to take action on an idea regardless of how big it may feel and how to ig

BOP 004: SAVE your Biz & Brand Story (by shedding the shackles of shoulds!)

Oct 31st, 2016 3m 11s

If left to run amuck the (industry & self imposed) SHOULDS will do everything in their power to pull you further and further away from creating a business that's in full alignment with you. But the most insidious part of building your business

BOP 003: Multi-Passionate Entrepreneur? How to get UnSTUCK & DECIDE!

Oct 31st, 2016 3m 3s

Are you a multi-passionate, highly creative entrepreneur with no shortage of ideas... but at times find yourself frustratingly stuck on deciding between them all? Me too. So I devised a way to hack through those moments of indecision, listen in

BOP 002: Paths or Funnels (what brand story are you telling?)

Oct 31st, 2016 3m

Every little thing you do within your business adds to the story people tell themselves about you, your brand and offerings. That story, is your brand. So although it may seem a subtle thing to choose between the word Path or Funnel when descri

BOP 001: Delight your Customers & tell your Brand Story (on purpose)

Oct 31st, 2016 3m 2s

Your brand is the story people are telling themselves about you & your business... is it the story currently being told a match to how you want to be perceived? In this online business world where list building is crucial, it's just as critical

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