Small. It’s the opposite of what most businesses strive to become.

Usually, when you start a company, you try to figure out how to get as big as you can, as fast as you can. However, in an era where leaders like Paul Graham advise startups to do things that don’t scale — hockey stick growth isn’t always the right goal to chase.

In fact, according to author and consultant Rayce Rollins, the deeper connections you make with individuals along the way will define how sustainable your company can become, and whether you’re likely to survive over the long haul.

To view full transcript and expanded show notes: https://bit.ly/3wIoPWA