Luke Fidler is a seasoned entrepreneur who ran his own boat audio shop for 14 years before realizing he needed a change. He left the business last year and jumped into the corporate world with a new job, but he didn't leave his experience behind. He is now using his knowledge to help other business owners, particularly those in the Tint World franchise, avoid the mistakes he made.

Luke has learned the hard way that delivering something other than what the customer wants is a recipe for disaster. He believes in treating everyone the same, regardless of their budget, and providing the guidance necessary without overstepping. Those are all things that can be taught, which is why Luke recommends not getting too hung up on experience when looking for employees. For Luke, attitude and work ethic are more important than experience. He believes in giving people the opportunity to learn and grow, and he doesn't belittle those who make mistakes. 

As Luke points out, when it comes to boat audio, there's too much at stake to take chances. Something wired wrong could lead to a fire, and a boat on fire in the middle of the ocean could be fatal. It’s why to even work on boat audio you have to be licensed as a boat manufacturer. Luke took the work he did seriously and brought that attention to detail into his new work endeavor. Whatever niche you end up in, Luke says you should never lose sight of the fact that your customers pay your bills.

What You’ll Learn:

• What makes a good employee.

• How to inspire the next generation.

• Why boat audio standards are different from car audio.

• And much more!

Favorite Quote:

“You have to understand the responsibility that you are accepting when you choose to do a certain type of work.” -Luke Fidler