Nat Eliason is the founder of Cup & Leaf, the world's largest educational resource for tea lovers.

In this episode, he reveals how he built his tea blog from 0 to 350k unique visitors in 16 months, how he built a profitable tea company off the back of his blog, the little known SEO strategy that drives sales directly from your blog posts, how he boosted his opt-in rates with a quiz funnel, the sneaky reason why he's building a brick & motor location, and way, way more.