Full Episode Page:  Kiri Masters (Pt 2): Personal Branding and Overcoming Mental Barriers

Kiri Masters (Pt 1): The Challenges of Founding, Building, and Exiting Her Marketing Agency in 7 Years

Episode Summary:
In Part 2 of the conversation, Nick and Kiri Masters discuss personal branding and the challenges that come with it. Kiri emphasizes the importance of reframing thought patterns and beliefs about oneself and personal branding. She advises against calling oneself an expert or thought leader, but rather letting others recognize and label you as such. Kiri also addresses Nick's aversion to social media and suggests finding a channel that suits his personality and audience. They discuss the need for both a personal brand and a company brand. They also share resources and podcasts that have been helpful in their personal and professional development.

Takeaways: 

• Personal branding is a mental game that requires reframing thought patterns and beliefs about oneself.
• Avoid calling yourself an expert or thought leader; let others recognize and label you as such.
• Find a social media channel that suits your personality and audience.
• Both a personal brand and a company brand are important for success.
• Prioritize good sleep, exercise, and diet for mental sharpness.

Where to Find Kiri:

• KiriMasters.com
• Kiri is most active on LI
• Her new podcast is TheObsessionPodcast.com
• Find out about her Personal Brand Coaching

Get all of the episode resources, like Kiri's podcast recommendations, contact info for her CFO and her M & A Advisor, and her favorite AI tool, in the 'Resources Mentione

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