Podchaser Logo
Home
Tesla’s extremely hardcore pivot

Tesla’s extremely hardcore pivot

Released Wednesday, 15th May 2024
Good episode? Give it some love!
Tesla’s extremely hardcore pivot

Tesla’s extremely hardcore pivot

Tesla’s extremely hardcore pivot

Tesla’s extremely hardcore pivot

Wednesday, 15th May 2024
Good episode? Give it some love!
Rate Episode

Episode Transcript

Transcripts are displayed as originally observed. Some content, including advertisements may have changed.

Use Ctrl + F to search

0:02

Latitude Media, podcasts at the

0:04

frontier of climate technology. Steve

0:07

Levine has been a foreign correspondent for The

0:09

New York Times and Wall Street Journal. He's

0:12

written multiple books on oil geopolitics and the

0:14

global race to dominate batteries. And

0:16

today, Steve edits The Electric, a publication

0:18

from The Information. He is

0:20

definitely one of the writers I closely follow

0:22

for insider reporting on the battery industry. I

0:25

cover everything from the mines, battery metals

0:27

mines, all the way through the value

0:30

chain, components, batteries, all

0:32

the way through to EVs and

0:35

big geopolitics. And one topic that

0:37

is unsurprisingly dominating his coverage of

0:40

late, Tesla. He's had some

0:42

big scoops from inside the company. Tesla

0:44

has always been a tumultuous company to

0:46

cover, but the last few months have

0:48

been particularly chaotic and possibly more transformative

0:51

than any other moment in the company's

0:53

history. It's astonishing what's happening

0:55

with Tesla. I'm not

0:57

sure that people are really

0:59

understanding what's happened. The

1:06

origin of Tesla was rooted in a couple of things.

1:09

Drive down the cost of EVs to

1:11

eventually make an affordable family car and

1:14

do it to electrify transportation as quickly

1:16

as possible to drive down emissions that

1:18

are warming the planet. It's really important

1:21

that people demonstrate to governments around the

1:23

world that they care about climate change.

1:25

Elon started out in the 2000s,

1:28

like 2003, 2005, 2006, with this very idealistic idea, his

1:34

ethos, I'm going to electrify all

1:36

of the cars on the earth

1:38

and through that I'm going to

1:40

help resolve climate change. Basically, everyone

1:42

who doesn't have a vested interest

1:44

or isn't crazy, thinks this is

1:47

a real real serious issue. Even

1:49

with all the crazy growth and ups and

1:51

downs and stops and starts, those two goals

1:54

have always been a part of Tesla's ethos.

1:56

But this February, Musk Made a series

1:58

of abrupt decisions that. The bleak changes

2:01

books over the last few months

2:03

that has all been put on

2:05

It's head. Founder and Ceo Elon

2:07

Musks posted a message on social

2:09

media yesterday. The post on Access

2:12

simply read a quote quote Robo

2:14

Huxley unveil on his. Mother

2:17

has spoken about a Rowboat Happy

2:19

Project for years, but some analysts

2:21

say it as a risky bet.

2:24

He's decided I'm not a car

2:26

company, I'm in a I and

2:28

robotics company and I'm about creating

2:30

a ten trillion dollar company that

2:33

is based on our first robo

2:35

taxi but then resume and always

2:37

robots and and he cancels. You

2:40

know, the family car the the

2:42

affordable car, the one that was

2:44

going to. Sell in the

2:46

millions every year and really takes

2:48

a Tesla cars from being more

2:51

or less nice. Right for first

2:53

mover tax. First moved into the

2:55

major, he cancelled that. Well, that's

2:57

not ideal as says that's not

2:59

about climate change. Musk. Has

3:01

always been an erratic and demanding leader

3:04

the people working for and put up

3:06

with it because they believe in the

3:08

mission, but now he appears to be

3:10

downplaying or possibly canceling plans to build

3:13

an affordable easy model that Models called

3:15

the Model To Must Also laid off

3:17

the entire Supercharge team and now is

3:20

putting all his attention on an autonomous

3:22

robo taxi as deep as reported. This

3:24

left teams inside Tesla scrambling and questioning

3:27

the future different folks who are actually

3:29

producing the car itself. Making

3:31

the batteries like that, Our trains

3:33

making a vehicle their on are

3:35

unhappy. Would.

3:38

You call that a crisis. a

3:40

turning point out. How would you

3:42

characterize the last few months of

3:44

moves and and what version of

3:47

Tesla are they ultimately going to

3:49

make? I think it is a

3:51

crisis If you don't have the

3:53

models to and you don't have

3:55

new affordable vehicles. To. Bring out

3:57

by the first quarter of next year like.

4:00

You promised and you can't do the

4:02

robo taxi on time. What do you

4:04

have? What are you going to say

4:06

next year? What Is Tesla going to

4:08

sell all of those things together? Add

4:11

up to me to a crisis moment.

4:15

So Tesla has changed a lot Musk

4:17

has has changed and the world will

4:19

catch up to this and that is

4:21

and then we'll see what happens. This

4:24

is the carbon copy and Steven Meisel. This

4:29

week a conversation with Steve have been

4:31

from the information on what's happening inside

4:33

Tesla will hear about his reporting on

4:35

a series of decisions by Musk that

4:37

is throwing car teams into turmoil and

4:39

radically changing the course of the company.

4:46

says. That a surge of distributed energy

4:48

resources, electric cars, and great constraints utilities

4:50

are ramping up seeing him at pricing,

4:52

but the results are maxed. It's utility

4:54

self employment rates correctly or transparently. It

4:56

could be a major roadblock for the

4:59

energy. Transition and a headache for customers.

5:01

And. June thirteenth Latitude Media and Great Acts

5:04

one has different here from to examine the

5:06

imperative, a third rate design and the consequences

5:08

of getting it wrong. Registered.

5:10

The link in the show notes or

5:12

got a lotta Tude media.com/events. Clean.

5:15

Energy and Climate Tech or policy driven

5:17

industries. And anyone working in this field

5:19

touches local, state and federal policy in

5:22

a very real way. and that's why

5:24

you should be listening to Political Climate.

5:26

A podcast from Latitude Media and Boundaries

5:28

Don't Partners the delivers an insider's view

5:31

on climate policy and politics every other

5:33

week. Cohosts Julia Piper, Emily Dominance and

5:35

Brendan Hurlburt cover the nuances of government

5:37

funding regulations, backroom negotiations, and the election.

5:40

Of course. Political Climate is a show

5:42

for people who want authentic conversations and

5:44

strong opinions. From voices across the

5:46

political spectrum, Listen at Latitude media.com

5:48

or subscribe to the show Anywhere

5:50

you get your podcasts. If.

5:58

There's any. Start. point

6:00

for the current Tesla turmoil, it might be February

6:03

28th when Elon posted, tonight

6:05

we radically increase the design goals for the

6:07

new Tesla Roadster. And he said the car

6:10

would hit zero to sixty in less than

6:12

a second. When he said we, he really

6:15

meant I, didn't he? What

6:17

happened? He decided, so

6:19

that that week, it's the week

6:21

of February 26th,

6:23

he ever since he bought

6:26

Twitter has kind of stepped

6:29

away from his other companies

6:31

including Tesla. But every

6:33

now and then he would step back

6:35

in to Tesla, into his other companies,

6:37

and this was one of those weeks.

6:39

And among the things he did, among

6:41

the meetings that he had that week

6:43

was with his Roadster

6:47

crew, his Roadster team. And

6:50

he decided himself,

6:54

without, so without telling anyone

6:56

else that, that

6:58

it's gonna go twice as fast as I said before.

7:00

So instead of going

7:02

from zero to sixty in 1.9 seconds, which is

7:04

very fast, like

7:09

think in your mind how

7:11

long, okay that was about two

7:13

seconds, like that pause that I just did,

7:15

right? That's going from zero to sixty. He

7:17

decided we're gonna go, we're gonna

7:20

get there twice as fast. And

7:22

so he tweets

7:24

that, he said tonight we

7:27

decided, so he sent this late at

7:30

night, but the his crew,

7:32

the people actually working who would carry

7:34

this out, learned of this

7:37

on Twitter. And so what

7:39

does that mean for the engineering teams

7:41

who are deep in this? What

7:43

is, what kind of scramble is this set

7:45

off inside Tesla? It means

7:48

that, so the the Roadster

7:51

remember was the first car that

7:53

Tesla produced in 2008, and he had been Promising

7:58

a reboot of. The

8:01

Roadster for years. And.

8:03

Now he's going to do it Now

8:05

He says okay now I'm I'm going

8:07

to do is gonna come out in

8:09

twenty twenty six And this means that

8:11

the body crew. The

8:13

battery crew, the electric motor,

8:15

the whole power trains. Everyone

8:17

has to be aligned in

8:19

terms of the of the

8:21

specs that he establishes for

8:23

that vehicle. in this case,

8:25

the roadster, Now. If you're going

8:27

twice as fast. That. Means that

8:30

within the battery went when you

8:32

accelerate. That means that the that's

8:34

a Lithium ion. The lithium as

8:36

in the battery is to traveling

8:38

from the anode to the cathode

8:40

twice as fast. Or that means

8:43

when you push on the accelerator.

8:45

What that means is that the

8:47

the Lithium is moving from one

8:49

electrode to the other. Now you're

8:51

You're You're saying? Well, we want

8:54

those electrons to move twice as

8:56

fast as it's not. You can't

8:58

say that. privacy. The you

9:00

you have to set up

9:02

the electrochemistry so that can

9:05

happen. Ah move without the

9:07

lithium really getting dumped up.

9:10

In. The anode or in the cathode.

9:12

or or or or getting lost

9:14

in the. Ah, Electrolyte.

9:17

And when you move like that, you

9:19

create heat. You can't

9:21

have the battery over

9:23

overheat. Ah, Lithium is

9:25

a highly volatile. A. Highly

9:28

flammable metal. And he

9:30

says you have to. One of the

9:32

big challenges in electric cars is keeping

9:34

it's cool to keeping it under control.

9:36

And so the two things in of

9:39

two things. That. come to mind

9:41

is is that one. You. Have

9:43

to make sure that the Us that

9:45

the acceleration. Those. that they are

9:48

also chemistry is going to go

9:50

as as he ilan dictated in

9:52

his new orders and that you

9:54

don't end up in a dangerous

9:57

situation where one set off one

9:59

cel cat is on fire and

10:01

then you get a runaway

10:05

situation, the whole battery

10:07

can become engulfed in flames.

10:10

Obviously you want to avoid that. So

10:12

that would be a big deal if that were

10:14

the only thing that had happened

10:17

that week. But that same week, Elon

10:19

made an impulsive decision that would set

10:21

Tesla on this radically different path from

10:23

what investors had previously expected, one that

10:26

would steer the company away from the

10:29

more affordable model, the Model

10:31

2, to focusing on autonomous

10:33

vehicle fleets, the robotaxes. You've

10:36

reported extensively on this and

10:38

your recent story uncovers what happened

10:41

inside the company. How did that play

10:43

out? Right. So there had been

10:45

a report that that week,

10:47

that consequential week, the last

10:50

week of February, Elon

10:52

had canceled the Model 2. But

10:55

it turned out, I started

10:57

looking into that and it

10:59

turned out that Musk had had this

11:04

series of meetings where

11:07

he made a number

11:09

of decisions. We

11:12

don't know the order of the meetings that

11:15

took place, but we know the meetings

11:17

that happened. One meeting, he

11:20

saw the Model 2, the latest

11:22

version of the Model 2, which

11:24

was on track to go into

11:26

mass production next year. He

11:28

saw the robotaxi, where

11:31

it is at right now, which is

11:34

in the design studio, just

11:36

at the very first

11:38

stages of being developed. And he

11:40

saw the Roadster. When

11:44

he saw the robotaxi, he was so

11:48

bowled over by whatever it

11:50

was he saw in it, that He

11:53

remarked to his team, wow,

11:55

this looks great. Do

12:00

that. He scrapped the model

12:02

to. On. The Spot. And.

12:04

He said let's to the robot at

12:07

work, we're doing the Rover taxi first.

12:09

This is wild. Ah, it is not

12:11

what a lot of people expected and

12:13

enters the it's while because of what

12:15

it does to the teams inside Tesla.

12:17

Ah, there's some design crossover between the

12:20

model to in the rubber taxi which

12:22

you write about and in your recent

12:24

story but that's very different cars. Why

12:26

is that such a radical move for

12:28

the team's working on. These.

12:30

Cars to suddenly slow or even pause

12:33

the model to work. And and put

12:35

it all into the Rebel Taxi. One.

12:38

Thing to know is that a lot

12:40

of people who work at. Tesla.

12:43

Are. There because they

12:45

believe in sustainability. They.

12:48

Believe in the mission that

12:50

was says that was set

12:52

fourteen years ago to electrify

12:54

the world and to help

12:57

resolve climate change. The.

13:00

Twenty. Five thousand dollar. Model.

13:02

To the one they were developing. Was.

13:06

The keep the is the key. Ah,

13:08

I'm. To doing that. To

13:11

getting their right. but that was the

13:14

going to be that the your ten

13:16

million cars a year by twenty thirty.

13:19

Of those vehicles were going to be.

13:21

For. Them to be sold and that that was how

13:23

they're going to get there when you can soul. The.

13:26

Models who. You're.

13:28

Messing with the those people.

13:31

That's. The reason why they're at the company.

13:33

But let's say the you're in it You know

13:35

they just say okay, Well you know okay Eli

13:37

wants to do with this way So as to

13:39

that way so you been you been spending all

13:42

of your time. Engineering that

13:44

model to getting the battery, getting

13:46

the power train, getting the vehicle.

13:49

Ready. For. Mass

13:51

Production next year. And that's

13:53

no small thing, right? Because

13:55

you're you're You're taking. Cars.

13:59

right? The model. Model 3, the Model

14:01

Y, these cost in

14:03

the mid 30s and into the 40s when you're adding other

14:08

features to them and suddenly you're saying, we want a car that's

14:10

40 or 50% less. So

14:15

you have to do all kinds

14:17

of things, especially to the battery

14:19

to get there. All of

14:21

that work is put on the scrap

14:23

heap. All that work that

14:26

they did. They have done no work,

14:28

almost no work on the robotaxi. So

14:30

suddenly he doesn't not only want the

14:32

robotaxi, but he wants it at the

14:35

same time that the Model 2 would

14:37

have come out, which is the second

14:40

half of next year. And

14:43

so, you know, very, very

14:45

quickly, it's not so much the

14:47

powertrain. So the battery and

14:49

the electric motor, all of that

14:51

was going to be approximately the

14:53

same. That's what I

14:55

was told. But the body, a lot

14:58

of what the aerodynamics

15:00

that make a car work

15:02

and that bring down the cost,

15:05

all of those factors,

15:07

all of those design is in the body.

15:09

And so those guys hadn't done any work

15:11

at all. And so

15:13

they have to go from basically

15:16

a concept to

15:18

a real car, a robotaxi. And

15:22

a robotaxi means it's an

15:24

autonomous driven car with no

15:26

steering wheel and no pedals

15:29

in one year. No one outside

15:31

the company and no one

15:33

inside the company who I spoke

15:35

to anyway believes that

15:38

the robotaxi is ready to be

15:40

without a steering wheel, without

15:43

pedals. And even if it

15:45

were ready, that is ready

15:47

for regulators are

15:49

ready to say, yeah, go. That's

16:00

when Latitude Media and GridX will

16:02

host a live, interactive discussion on

16:04

implementing modern utility rates. Dynamic

16:07

rates are vital for motivating customers

16:09

to electrify, adapt to ERs, and

16:11

embrace demand flexibility. Utility

16:13

rates could make or break the energy transition.

16:15

So how do we do it right? Join Latitude Media's

16:18

Stephen Lacey, GridX's CCO Scott Engstrom, and

16:20

economist Ahmad Farooqui for an in-depth discussion

16:22

on the future of rates on June

16:24

13th. Register for free

16:26

by clicking the link in the

16:28

show notes or go to latitudemedia.com/events.

16:31

I'm Julia Piper. I'm Brandon Hurlbut. And I'm Emily

16:33

Dominich. A

16:35

little over a year ago, political climate took a

16:37

break so we could focus on the groundwork

16:40

of implementing America's biggest ever climate bill, the

16:42

Inflation Reduction Act. I'm excited to say political

16:44

climate is back. And I'll be joined by

16:46

my two co-hosts to riff on the top

16:49

political stories and insider scoops from state houses

16:51

to the halls of Congress to regulatory agencies,

16:53

and even international climate talks. To

16:56

explain how those developments are driving industry decisions today. Political

16:58

climate is a show for people who want

17:00

authentic conversations. And to learn about how

17:03

energy and climate policy is shaped within both

17:05

political parties from the people who

17:07

have actually helped shape it. So join me,

17:09

Brandon, and Emily every other week, starting in

17:11

April, for fresh episodes of political climate. Subscribe

17:14

to the show wherever you listen to podcasts. I

17:22

know it's really difficult to get inside

17:24

the mind of Elon, but what's your

17:26

read on what is happening here? I

17:29

mean, if you look at the pressure

17:31

from Chinese EV makers, there are dozens

17:33

of new models, perhaps hundreds coming that

17:37

are extraordinarily cheap

17:40

and being adopted in mass. So you have a

17:42

lot of pressure from Chinese automakers. And then if

17:44

you look at the last decade and a half

17:46

of autonomous

17:49

vehicle development, we have

17:51

seen substantial improvements

17:54

in the autonomy, but certainly nobody

17:56

is ready for a level five

17:58

autonomy, not even close. A

18:00

lot of companies have gone bankrupt or downsized.

18:02

Apple just gave up on its autonomous car

18:04

effort. After a decade of development,

18:07

you had some of the brightest AI

18:09

engineers and automotive folks working on that

18:11

program. Tesla itself

18:13

is under federal investigation for securities

18:15

and wire fraud for claims around

18:17

its own self-driving system. Why

18:20

is Musk running so hard into

18:22

autonomy? What's your read? We

18:25

can reference, in terms of getting into his

18:27

mind, the best thing

18:30

is Walter Isaacson's book because

18:32

he sat with Musk for two

18:34

years, flying on the wall,

18:37

and that's priceless. Musk,

18:40

beyond what he said originally

18:43

14 years ago, what he said on Battery

18:45

Day, what he said last year in the

18:48

shareholders meeting and

18:51

in all of those places, he

18:53

was very enthusiastic about the

18:55

Model 2 and it's going to blow your mind. You've

18:59

never seen a car like this, and so on, the

19:01

way he can talk. He

19:05

blew hot and cold on it. In fact,

19:07

internally, he blew hot and cold. He was

19:09

not excited about this car. He

19:12

told Walter, this isn't the most exciting

19:14

thing that we're doing. I

19:18

think there's some of that. There's

19:21

a question in my mind about

19:23

whether he thought that

19:26

this was really going to be a

19:28

Tesla. In his mind, what

19:30

is a Tesla? He's

19:33

looking at the Model 2 mock-up

19:36

that his design

19:38

crew had put

19:40

together. In

19:43

his mind, was it a Tesla? And

19:46

if it was a Tesla, would it

19:48

hit the profit margin? Could

19:51

it really be made at $25,000 with a healthy profit margin? This

19:58

is something that changed in... him

20:00

over the years. He didn't really talk

20:02

about, I mean, he did in his

20:04

revenue, I'm talking about profit

20:07

margin and so on.

20:09

He did talk about that, but he

20:11

didn't make it that that was the

20:13

core ethos of the company. I'm

20:15

going to be a valuable, a super valuable company.

20:17

I'm going to make a lot of money. But

20:21

recently that changed. So

20:23

he told Walter Isaacson,

20:26

he's talking about the robot taxi.

20:28

This is the car that's going

20:30

to turn us into a $10

20:32

trillion company. Now, why do you say

20:34

that? Why is that on your mind? I

20:36

want to be a $10 trillion company. Was

20:38

that something he said in his master plan? Number

20:41

one in 2006, master

20:43

plan number two, 2016, or,

20:45

or his most recent one

20:48

last year? No, he

20:50

didn't say that. And so something shifted

20:52

in his mind. I somehow, I have

20:54

to be a valuable company. Somehow his,

20:56

in his mind, if I'm Elon Musk,

20:58

one of the richest guys in the

21:00

world, I've got this space company, I'm

21:02

going to land on Mars, all of

21:04

these things, right? I also have to

21:06

have this company that's, you

21:08

know, super valuable and making

21:10

this margins. That's part

21:12

of the, that's part of the

21:14

decision too, because he, he, he,

21:17

uh, when he's describing we're an

21:19

AI company, we're a robotics company.

21:22

If you think we're a car

21:24

company, do not invest in us.

21:26

He, he, he said this recently,

21:28

he said this, uh, over

21:30

the last month. And, and so,

21:33

uh, if, if you've got all these

21:35

things on your, on your mind, then

21:39

maybe you do, you know, maybe you do jump,

21:42

uh, and say, you know, uh, you know,

21:44

we're gonna, we're gonna figure this out. We're

21:47

going to be an AI company. We're going to do

21:49

the robo taxi. I personally think

21:51

it's not rational, right? I

21:53

think, I think that, that you go ahead with

21:55

the model to, if you want to

21:57

make the robo taxi, you're doing that in. Parallel

22:00

with that you're investing ten

22:02

billion dollars a year. That's what he's investing in

22:05

dojo the chip and and

22:08

and optimus the

22:11

humanoid robot and Robo taxi

22:13

and he says if you're if

22:15

you're serious about AI about winning

22:18

You have to spend that amount of money per

22:21

year and if you're not spending that amount of money You're

22:23

not in the game. You're gonna you're gonna lose. I think

22:26

it's not rational Wall Street has told them.

22:28

It's not rational and

22:31

and he's backpedaled right after

22:33

Wall Street and when I say Wall Street, I

22:35

mean that the numerous

22:38

analysts wrote reports Saying

22:41

we don't we don't believe that

22:43

Musk really cancelled the model too

22:45

because that would be insane Right

22:48

then use the word insane, but you know, they use synonyms

22:50

for that further making Everyone

22:53

dizzy. There was another

22:55

move that caused confusion in the

22:57

electric vehicle market in mid-April Musk

23:00

announces major layoffs across the company because

23:02

of lagging sales a Senior

23:05

leader wrote to an email to the supercharger

23:07

team at that time saying must believe their

23:09

work was critical Which you

23:11

reported on and then two weeks later

23:13

that supercharger team was gone Leadership

23:17

was scrapped. The whole team was fired. Why

23:19

was that such a head scratching move? This

23:23

is the supercharger team, especially those

23:25

are the crown jewels of Tesla

23:29

people are not going to buy an

23:31

electric car ordinary. I mean I

23:33

mean mainstream you and me right We're not

23:35

gonna buy one unless we think we can

23:37

charge it up when we want and fast

23:40

must from the beginning understood that and

23:42

built a head

23:45

of demand this global

23:48

Supercharger network across the United States

23:50

and across the world These

23:53

places that that not only charged fast

23:55

not only were were convenient, but were

23:57

pleasant to go to You

24:00

wanted to go charge. I

24:02

have friends who go charge their

24:05

car and sit in the back

24:07

seat and play video games. This

24:09

is fun, right? And now,

24:13

Muska said, well, actually, we're not

24:15

going to build them at the

24:17

rate we were, and I'm firing

24:19

the entire team in charge,

24:21

500 people, and the

24:23

person in charge of that team.

24:25

I'm firing all of them. It's

24:28

not just head scratching. It's mystifying.

24:30

You get rid of the team

24:33

responsible for your

24:36

most valuable asset,

24:39

and you put all the bets of your

24:41

company. You bet the company on

24:43

a technology that isn't anywhere

24:46

near ready for the market. All

24:49

of these things together, they're not

24:51

rational. They are not rational. Tesla's

24:53

always been a really chaotic company

24:55

to cover, but this feels kind

24:58

of different. And I wonder if

25:00

you can give us the market backdrop about why

25:02

this moment is different for Tesla. You've

25:04

got a slip in sales. You've got

25:06

pressure from EV makers in

25:08

China, factory delays. What is happening

25:11

in the EV market generally that

25:13

is putting more pressure on Tesla

25:16

and perhaps forcing Elon's hand to make some of

25:19

these moves that are

25:21

baffling folks? This

25:23

question can be divided into two. One is,

25:25

why is this? Why is this?

25:27

So he's faced other challenges. There have

25:29

been other crises in Tesla

25:32

history, and there have been moments where he fired 10%,

25:34

15% of

25:36

the company, 2019, 2022, the most recent ones.

25:42

There have been numerous times

25:44

Musk himself has narrated

25:47

when he thought the company was going to go bankrupt.

25:50

But all of those times, there's

25:52

the Model S, there's the

25:54

Model 3, there's production hell, there's

25:57

the Model Y. I'm running out of

25:59

money. calling all his friends

26:02

before the midnight deadlines

26:04

to try to get them

26:07

to pour money into the company.

26:10

But those were different because each

26:12

one of those was him advancing

26:15

the development of electric

26:17

cars. Okay, I have

26:20

this model that cost $125,000. Now

26:23

I'm going down to $80,000 and then $50,000 and so on. You

26:27

could see the progression. There's something rational

26:29

there. Even if you didn't believe that

26:32

it would work, it made sense. This

26:34

one makes a lot less sense.

26:37

The second part of this, what are the

26:39

things that are happening? One

26:43

is that the mainstream market

26:45

outside China has not

26:47

bought into electric cars. So

26:51

the non-Chinese market almost around

26:53

the world, not everywhere. There's

26:56

some countries that have bought in,

26:58

but generally speaking. So

27:01

they have to be convinced. The

27:04

way they'll be convinced is that

27:06

the price needs to come down

27:08

and there needs to be fast charging

27:12

everywhere. A number

27:14

of these things. But it's

27:17

uncertain. It's uncertain how

27:20

quickly those markets are going

27:22

to develop. We have a signal

27:24

from first movers, tech first movers,

27:26

the first people who bought the

27:29

iPhone. It's those kind of people who

27:32

have bought

27:34

the first Teslas, the first

27:36

electric cars. Look at

27:38

all the other companies, their

27:41

sales, Volkswagen,

27:43

Ford, GM, they're

27:45

selling their cars in

27:48

the thousands or the tens of

27:50

thousands. It's only two companies that

27:52

are selling their cars in

27:55

the high hundreds of thousands and millions.

27:58

It's Tesla, we already said. And

28:00

China's BYD and so so so

28:02

that's one thing happening The second

28:05

thing happening is that the one

28:07

place where mainstream buyers? Have

28:10

bought in is China right

28:13

so China has built capacity

28:15

enough Battery and

28:18

EV capacity to supply the

28:20

whole world but there obviously

28:22

there isn't a Market

28:25

in China for that many

28:27

cars for that many batteries and

28:29

so they're pushing outside of

28:31

China China has become the largest

28:34

exporter of cars in the world

28:36

just over the last year China

28:39

sells more EVs than

28:41

any then by far than

28:44

any country in the world and its

28:47

state-of-the-art Chinese batteries the

28:50

whole supply chain and Chinese

28:53

EVs can compete with

28:55

anyone's EVs around

28:57

the world including Tesla

28:59

including lucid lucid, you know is

29:01

a is a fantastic Electric

29:05

car as as well and

29:07

and so Musk is seeing that

29:10

Okay, he's gonna come out with his twenty five

29:12

thousand dollar car But it's unlike

29:14

when he came out with the model 3 or

29:17

the model y it was those cars were all

29:19

by themselves They were competing

29:21

against nobody the model s the

29:23

same thing roads are the same thing

29:25

now He's coming out with model

29:27

2 he has competition so that that

29:30

car Not only has

29:32

to meet all of the

29:34

metrics that we already stated about cost

29:37

But it also has to be be something

29:39

that has to be distinct

29:42

distinguished from Everyone else's

29:44

car. Whereas the robo taxi is

29:46

not right if he really does

29:50

Produce the robo taxi next

29:52

year that will stand alone Elon

29:55

is a well-known chaotic

29:57

leader one executive

30:00

told you he turns the barge like it's

30:02

a speedboat. He decides things publicly

30:04

then seemingly on a whim and then doesn't

30:07

share them with his team and then

30:09

they find out via you know an

30:11

earnings call or an ex post. His

30:14

behavior in the last

30:16

couple of years seems less predictable than ever.

30:19

What are people saying about him inside the company

30:21

as he's making some of these decisions? What's the

30:23

vibe you're getting? Negative. So

30:26

I should say the people I talk to

30:28

are hardware people. So there are people doing

30:31

batteries, there are people doing vehicles. Their rationale

30:34

for being with the company has

30:36

been turned on its head. I'm going to

30:39

do something about climate change. I'm

30:41

going to make the kick-assing as

30:44

battery in the world

30:46

that's going to make everyone want this

30:48

car. I'm going to make the coolest looking

30:51

car. These things were all

30:53

turned on their head. And

30:57

so there was unhappiness

30:59

that Musk stepped

31:01

away from the company for the last

31:03

two years when he bought Twitter and

31:06

was focused entirely on it.

31:10

Letting go everyone there right? Remember

31:12

he really scaled back there. Suddenly

31:14

he has a political agenda which

31:16

he didn't have before. Now he

31:18

pops suddenly

31:24

pops into abruptly

31:26

into Tesla after all

31:28

this time and on

31:31

the spot turns everything upside

31:33

down. That has made

31:35

the team dismayed, unhappy,

31:39

and lacking confidence

31:42

in Musk's leadership. Steve

31:45

Levine manages and

31:47

writes for the Electric, a

31:49

publication from the information. It's

31:51

focused on next generation

31:53

batteries, electric vehicles, autonomous driving,

31:55

other energy transition subjects.

31:57

And you're reported on Tesla. It

32:01

has been phenomenal. So thank you

32:03

so much for taking a break from the chaos

32:05

and sharing us some of your insights. Thank

32:12

you, Steven.

32:16

And that's going to do it for the show. If

32:18

you want to check out Steve's reporting on Tesla, we'll

32:20

have a link in the show notes. And

32:22

the carbon copy is produced and written

32:24

by me, Steven Lacy. Sean Marquand is

32:26

our technical director. He also wrote our

32:29

theme song. If you want to get

32:31

other industry news on the companies and

32:33

trends in the battery industry and beyond,

32:35

go to latitudemedia.com and you can sign up

32:38

for our newsletter there. We also have some

32:40

events coming up that you should definitely check

32:42

out. They're both remote events, so it's easy

32:44

for you to attend. On

32:47

May 30th at 1 p.m. Eastern, we

32:49

are going to be collaborating with Origami

32:51

Solar to unveil

32:53

some new research on how recycled

32:55

steel can help reinvigorate the U.S.

32:58

solar industry By switching from

33:00

aluminum to recycled steel, solar producers

33:02

can actually reduce greenhouse gas emissions,

33:04

qualify for IRA domestic content incentives,

33:06

and help blunt supply disruptions. So

33:08

if you've got questions on the

33:10

shift to steel, come

33:12

attend at May 30th at 1 p.m. Eastern. You

33:14

can register at latitudemedia.com/events. We're also

33:17

holding one. I'm hosting this one

33:19

as well. It's on June 13th

33:21

at noon Eastern. It

33:23

is with Achman Farooqui, Scott Engstrom of

33:26

Grid X, and we're looking at rate

33:28

design, modern rate design,

33:30

how it can make or break the

33:32

energy transition. Fascinating topic as we look

33:34

beyond solar net metering, how to compensate

33:36

batteries, how to make demand response programs

33:38

better, electric vehicle charging. There's a lot

33:40

of new stuff happening in the market

33:43

that's really critical for rate design. Again,

33:45

that's June 13th at noon Eastern. Both

33:47

of those are free events. And

33:50

catch us next week here on The Carbon Copy.

33:53

I'm Stephen Lacey. Thank you so much for listening.

34:00

you

Rate

Join Podchaser to...

  • Rate podcasts and episodes
  • Follow podcasts and creators
  • Create podcast and episode lists
  • & much more

Episode Tags

Do you host or manage this podcast?
Claim and edit this page to your liking.
,

Unlock more with Podchaser Pro

  • Audience Insights
  • Contact Information
  • Demographics
  • Charts
  • Sponsor History
  • and More!
Pro Features