Where is the line between inspiration and outright imitation? And when does it become straight-up identity theft? 

In this episode, Yovanka and Kirsten dive into the hot topic of dealing with social media copycats. Ever felt like someone is piggybacking off your hard work? You're not alone! One of our viewers is dealing with a similar situation. Join your hosts as they investigate a real-life copycat scenario affecting one of their listeners. As creatives and professionals, Yovanka and Kirsten share their encounters with content replication, discussing the appropriate ways to address copycats and whether any art can truly be original. 

Key Topics Covered:Yovanka and Kirsten delve into the concept that "art is borrowed," especially in the online world where much of the content involves creators copying and building upon each other's ideas. Where every business aspires to be an influencer or at least exert some influence, there has to be a level of acceptance that copying will occur because influencing inherently involves encouraging others to emulate you. 

Yovanka points out that when you focus on your own growth and innovation, there's no reason to be upset about someone copying you because you're already moving on to the next idea. She advises, "Keep doing you, keep evolving, keep growing and you never, ever, have to worry about someone copying you." 

However, there are times when copying crosses the line into identity theft. In such cases, Kirsten stresses the importance of addressing the issue, saying, "If it's impacting your business, you absolutely need to address it." 

Why You Should Listen:

If you're a creative professional, business owner, or anyone who values originality, this episode is a must-listen! Gain insights into handling copycats without losing your cool and discover how to turn challenges into opportunities for growth. Yovanka and Kirsten's candid conversation is packed with practical advice, humour, and encouragement.

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 Yovanka: @yovankaloria
 Kirsten: @bdbgroup.aus
 
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