Really compete when you get there

-All of your efforts should be your standard

-If you do not win or reach your goal, assess what went wrong and try again

Decide before you start why you started in the first place.

-What is the reason you are pivoting and going in a different direction?

-Negotiate in advance the price you are willing to pay to win.

During the fight, remind yourself why you started. Your why

-The battle is coming. It's not always going to be glorious and fun. These are the times when you why must be the fuel to keep going.

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