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Send us a Text Message.Rebrand versus brand evolution. What’s the difference, and how do you determine which is right for you?In this episode of The Changemakers, Dave is joined by Nick Levesque, Creative Director at Asana, to discuss the nuanc
Send us a Text Message.In this episode of The Changemakers, brought to you by Shaped By - our creative director Tom Ovens lifts the lid on the secret art of sound design by interviewing freelance sound designer, Adam Legg. They delve into the i
Send us a Text Message.Even just a few years back, you would naturally think of pretty much any fintech firm as a challenger brand. A digital disruptor to a financial sector that badly needed disrupting.But today, fintech is fast becoming mains
Send us a Text Message.Becca Chambers may be an award-winning technology brand-builder, storyteller, strategist and advisor.But when it comes down to the impact that her work has on the people that it touches, her tireless work as a neurodivers
Send us a Text Message.“I don’t need much sleep. And I love to take on a good challenge.”Take one look at Christian Flaccus’ resumé, and it’s clear to see that both of these things are very true indeed.He founded his first business, an e-commer
Send us a Text Message.Ari Yablok is the Head of Brand at Island, the Enterprise Browser. If that sounds like a pretty simple description of what Island does, then there’s a very deliberate reason for that. And it’s a reason that has seen Dave
Send us a Text Message.Following staggering revenue growth of 46,000% between 2018 and 2021, cybersecurity asset management Axonius was unsurprisingly named as the fastest-growing cybersecurity company in America by Deloitte in 2022.That’s pret
Send us a Text Message.It’s time for another chat with one of our fellow agency buddies - and in the hotseat this week is the wonderful Kirsty Jarvis, founder and CEO of tech-specialist communications firm Luminous PR.We’ve recently been gettin
Send us a Text Message.Aaron Poe is a man who knows a thing or two about brand design. During his time in the agency world, he gave the Beats by Dre brand the distinctive identity that helped it get acquired by Apple. He led the 2018 rebrand of
Send us a Text Message.Some people are quite happy to simply coast along, and see where the wind takes them. And others constantly push themselves, always looking to grow and develop through experiences that test their existing skills and help
Send us a Text Message.This is the first of two episodes in which we’ll be stepping away from our typical guest profile of in-house marketers, creatives and brand leaders, and getting to know some of Shaped By’s fellow agency buddies.And what a
Send us a Text Message.Until generative AI came along and took over every single conversation, one way to instantly ignite a ferocious debate in B2B marketing was to ask this question: “Should B2B companies be thinking like media companies when
Send us a Text Message.It’s not every day that you get chatting with someone who, in the first five minutes, casually drops into the conversation that they “ran a couple of SWAT teams”.But this is an episode with a difference. And if you’re inv
Send us a Text Message.Whenever the conversation at Shaped By HQ turns to our favourite B2B brands, the same one always crops up: Drift.This unapologetically bold SaaS startup broke all the moulds when it created the category of Revenue Acceler
Send us a Text Message.How can the application of creativity enhance product marketing?If there’s one thread that’s been running consistently through the 29 previous episodes of The Changemakers, it’s that product marketing is the unsung hero o
Send us a Text Message.Design leaders in tech don’t come much more visionary than this week’s Changemakers guest, Nando Costa. Nando is a Brazilian-American designer with an extensive background in visual design, branding, digital products and
Send us a Text Message.In these 'soundbite' episodes, we'll be sharing moments from our Changemakers podcast that have made us stop and think, and we think will be valuable to you.This is from Episode 24 and our chat with Alan Cohen. During our
Send us a Text Message.Heidi Joy Tretheway is one of those marketing leaders who, in her words, would “rather build a ship than sail it”.That’s why she’s always gravitated towards startups with huge growth potential. The challenge of creating a
Send us a Text Message.Being a CMO these days is not for the faint-hearted. It’s a role that is fraught with challenges. Yes, many have a seat at the top table, which certainly wasn’t the case a decade ago. But in return, the pressures on perfo
Send us a Text Message.In the second of our cybersecurity mini-series, Dave sits down with Mike O’Malley, seasoned tech marketing executive and recently-appointed CMO of API security specialists Noname Security.Mike joined Noname in the summer
Send us a Text Message.In the first episode of our cybersecurity mini-series, Dave chats with Donna Estrin, a PR and communications expert with vast experience at cyber firms large and small. After cutting her comms teeth in the PR agency world
Send us a Text Message.We’re in the midst of volatile times right now. So who better to provide a true perspective on what really matters, and how to focus on building for long-term success, than one of tech go-to-market’s most experienced and
Send us a Text Message.Jessica Rosenberg is one of the most inspiring creative leaders that you’ll find in tech.Having cut her teeth as a creative in the ad agency world, she had a brief spell in startup-land before her career really took off t
Send us a Text Message.It’s not every day that you get to chat with a creative leader like Melissa Rosenthal. Because there aren’t many in the business like her. Melissa cut her creative teeth at Buzzfeed, perfecting the art of building a brand
Send us a Text Message.Demand generation is more than just a marketing function. It’s a craft. A mindset. A way of life honed and perfected by uber-talented practitioners. Not only that, but with market conditions the way they are right now, ef
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