This week’s episode is a must-listen for small and medium enterprises (SMEs) with limited marketing budgets that are looking to build their businesses in China. Rachel White, the chief marketing officer for LUÜNA Naturals, a social-impact period care company, shares how it has grown the brand in mainland China.
Some of the key tactics that Rachel shares include:
Links:
WeChat Mini Program livestreaming webinar
Guest: Rachel White
LUÜNA Naturals website | LUÜNA Naturals WeChat Official Account: luunanaturals
Instagram | Email: rachel.w@luuna-naturals.com
Host: Lauren Hallanan
Website | LinkedIn | WeChat: H1212118514
To learn more about marketing in China, sign up for Lauren’s newsletter: China Marketing Insights.
Check out Lauren’s book: Digital China: Working with Bloggers, Influencers and KOLs.
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This podcast was edited and produced by Jason MacRonald.
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