Pinduoduo is one of China’s largest ecommerce platforms and an industry leader that helped popularize the concept of social commerce in China. Yet while it initially became famous for its wildly popular group-buying feature, Pinduoduo has since evolved into much more than just a group-buying platform.
In this episode, Ada Yang, head of social community at Pinduoduo, gives us an overview of the platform, and then shares several of its features and initiatives you may not have heard of, such as:
Guest: Ada Yang
LinkedIn | Twitter | Medium | The China Ecommerce Podcast
Host: Lauren Hallanan
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Check out Lauren’s book: Digital China: Working with Bloggers, Influencers and KOLs.
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This podcast was edited and produced by Jason MacRonald.
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