Mike Alexander started his agency in a crisis. The ‘Great Texas Mold Crisis’ was sending agencies all over the state into a death spiral. He just purchased a small book with 400 clients.

One of his early - and critical - insights was that it wasn’t going to be enough to do a good job at insurance. He’d have to do a good job at marketing. Fast forward to today. 4000 customers. 20% annual growth.

Listen as Mike unravels the secrets to his insurance marketing success, including:

• How Mike fixed his agency’s ‘leaky bucket’ and created a seamless system to re-capture ‘lost souls’, convert unconverted leads and maximize Customer Lifetime Value.
• The simple pivot Mike made from ‘Main Street Agency’ to niche marketer (with an greatly expanded territory)
• His transition from ‘selling insurance’ (and always offering to ‘save, save, save!) to marketing to the deeper ‘what-keeps-’em-up-at-night’ pain.
• The critical way Mike learned marketing (and the network of peers that holds him accountable for performance).

Serious growth-minded insura-preneurs will want to make this conversation their highest priority of the week.