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The Consumer Insights PodcastEpisodes
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The Consumer Insights Podcast
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Episodes of The Consumer Insights Podcast
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Join us for this Quarterly Review episode as host Thor Olof Philogène revisits some of the highlights from recent episodes, exploring the varied and rich perspectives of the brilliant insights leaders who’ve joined the podcast this quarter.Stay
“Are we asking the right questions? Are we asking the right people? Are we asking in the right context and at the right time?”In this episode, we are joined by Global Head of Consumer Insights and Customer Experience Jascina Simeon who firmly
How can you maximize the impact of your insights while working in an imperfect world?Bonnie Chiurazzi, Director of Market Insights at Glassdoor, joins us to share how her transition from CPG to tech has shaped her rigorous approach to market re
“Insights aren’t just for marketing. They’re for the whole business”. And that’s precisely why it’s essential to be a business intelligence expert.In this episode, Nick Rich, Group VP Insights & Analytics, ex-InterContinental Hotels Group/Carls
Uncertainty or opportunity? It’s only a matter of perspective.Drawing upon a wealth of experience in leveraging secondary research foresights, Stephanie Hutchison, Principal Divisional Strategy Consultant at Health Care Service Corporation, joi
In a world where change is the only constant, adapting to a new normal falls short. Companies must anticipate the next normal to thrive, and insights are essential to achieve this. In this episode, Michael Nevski, Director, Global Insights at V
To work with insights is to drive change. And while driving change is always easier said than done, it’s far from impossible.In this episode, Deepa Iyer, Sr. Director of Market Research and Data Science at Fossil Group, shares how her rich care
Join us for this Quarterly Review episode as host Thor Olof Philogène revisits some of the highlights from recent episodes, exploring the varied and rich perspectives of the brilliant insights leaders who’ve joined the podcast this quarter.
A commitment to learning—whether through formal education or experience—opens doors to diverse opportunities and fresh perspectives. It fills gaps in understanding, fosters adaptability to emerging technologies, and is fundamental to uncovering
“Insights without actions are just fun facts.” But how do you ensure your insights translate into real-world impact?Generating insights without a practical application often limits their ability to leverage tangible results and meet business ob
Who exactly is your customer? More importantly, how do you know? A solid insights strategy powers better decisions, sharpens targeting, fuels innovation, and sets your organization up for success. But too often, insights are sidelined as a 'nic
“There’s never been a better time to be an insights professional.”The variety of innovations in the insights world, from tech to methodologies, are creating unique opportunities for insights professionals – but also new challenges.In this episo
Innovation can stem from any member of your organization, and accessible insights can expedite your team's journey toward it.The democratization of insights leads to the integration of customer needs into all decision-making levels, paving the
In Part 2 of our 2023 Year in Review, host Thor Olof Philogène delves into more captivating moments and insights from this year's guests.Join us for our last 2023 episode as we wrap up an incredible year on The Consumer Insights Podcast.
2023 has been another year filled with valuable, thought-provoking, and insightful conversations on The Consumer Insights Podcast. Each guest brought their own unique perspective, sharing some of their best stories, advice, and experiences. In
A successful advertising campaign is determined by its impact on consumer behavior. But how can you best measure that impact? Dr. Jonathan Stringfield, VP, Global Business Research and Marketing at Activision Blizzard, explores this question th
Building brand loyalty is a team effort. But how do you get the whole team on board? And how do you make sure that everyone is rowing in the right direction?To achieve this, it’s necessary to ask the right questions, dig deeper into the true me
Quantitative data alone is not sufficient for informing successful business decisions. Dr. Daron Sharps, Researcher at Pinterest, says the best research she’s seen involves the rigorous integration of multiple methodologies and that great quali
If insights don’t translate to action and impact, do they really matter?On this episode, we speak with Rachel Pruitt, Director of Enterprise Insights Capabilities at Target about her passion for transforming data in a way that empowers people a
Personalization is the key to business success in digital and physical realms across B2B and B2C. But not all types of personalization are useful. Jennie Lewis, Senior Manager, Customer Insights at Airship specializes in mobile experience and p
What could you do with live, actionable insights directly from your audience at the very moment they see your content?Technology today makes it possible to gather, analyze and implement viewer feedback in real time, and these methodologies have
We’re surrounded by insights, both in and outside of work — it’s just a matter of knowing where to look for them. But once identified, how do you turn those insights into concrete action? And how can you ensure that those actions fuel growth?In
Organizations exist because they solve problems for people. And solving those problems requires a deep understanding of the underlying needs, as well as the ability to translate them into business impact. Achieving this outcome requires a multi
True consumer insights are rare. To uncover them, you need a combination of logic, intuition, and expertise, as well as the determination to separate bias from truth. Leveraging multiple techniques and new technologies can help you triangulate
Research is a creative art, but inefficiency can prevent that creativity from blossoming. In order to make time for the brainpower that leads to business impact, it’s essential to prioritize efficiency in your approach to insights work. In thi
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