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Tina Calder
The Content Club #ContentClubEpisodes
Tina Calder
The Content Club #ContentClub
A Business podcast
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Episodes of The Content Club #ContentClub
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For many blogging has become a wonderful outlet of creativity allowing them to flex those writing muscles. For others it’s probably the worst “fad” or “trend” to hit their world in recent years. Maybe even since the shell suit!Blogging doesn’t
Producing engaging content which includes video, written word and imagery with storytelling as a key element is a vital component in all sales, marketing, publicity and communication strategies. It is essential your brand develops a clear, conc
When it comes to Thought Leadership you’d be forgiven for thinking it’s a relatively new term. It isn’t. Socrates, Einstein, Newton and a variety of other historic figures would have been considered thought leaders in their fields.In the last
When it comes to creating content I’m forever battering on about the importance of developing content that is both evergreen and able to be repurposed.I strongly believe that you can’t ignore the SEO benefits of good quality long form text cont
In order to communicate effectively to your content writer what you want here are a few top tips that will help your copywriter create exactly what you need in the most efficient time possible.
When I was at the height of my career as a showbiz reporter around 2008-2010 I had a secret weapon.That secret weapon was Google Alerts. At the time they were relatively under-utilised and in journalism I knew of no one else – other than my sho
When it comes to creating content Facebook has a wonderful function that many people know nothing about.The “Notes” tab on your Facebook page will allow you to publish longer form content in a manner that looks as it would on any blog.You can a
IN recent years the revival of the short story has had many writers eagerly turning to their keyboards. But writing a short story is harder than it seems and can be a frustrating experience.While a short story seems to be the easy alternative o
The Data Protection Act in the UK was replaced with the new General Data Protection Regulation (GDPR) on May 25, 2018.For most companies who are holding data about customers, clients or anyone else it meant you needed to be even more compliant
When creating website content it’s easy to get stuck in a traditional corporate language that can, more often than not, be unsuitable for your customers and/or audience.The obsession with being “professional” and the old stereotypes of what bei
When it comes to creating content Facebook has a wonderful function that many people know nothing about.The “Notes” tab on your Facebook page will allow you to publish longer form content in a manner that looks as it would on any blog.It's incr
Creating a blog post should be relatively easy once you get into the rhythm of how you’re going to do them and what style you want to write in.I’ve heard of clients spending hours on them and I really don’t recommend this unless you’re delibera
When it comes to creating content there is a wealth of content styles out there. At Content Club we use a variation of them all for our clients but the listicle is very much one of the favourites.Listen in to hear all 8 of them.
My company Excalibur Press works a lot with up and coming authors to help them grow and develop as an author in a highly competitive landscape. In 2019 we will be launching our Author Mentorship Programme and so to get you in the mood here are
In years gone by, it was common for users to go to websites directly by typing the specific URL in the address bar. However, recent estimates indicate that between 81 and 93% of users find their desired destination through a search engine.As a
Earlier this week chartered marketer Christine Watson from Watson & Co Chartered Marketing made me aware of Article 13 of the European Union Copyright Directive, a piece of proposed legislation that – if implemented – could have massive uninten
Creating blog posts, marketing emails and social content doesn't have to be daunting, sometimes it takes just one small idea, 30 minutes to write it and a template to work from.In this podcast I take you through my formula for creating the perf
Not every blog post we’ll ever have to write will be happiness and fluffy ducks, in fact, for some businesses tackling serious and negative subjects could pose a real problem when trying to create digital content.Getting the tone right is essen
I attended a number of sessions at the BBC's Digital Skills Academy Training in Belfast, November 2018. These are my key takeaways.
In our selfie obsessed world consumers have become more and more astute to the importance of good photography and videography. With heightened senses of what "looks good" potential customers are making more judgements than ever about your prod
When it comes to promoting your business, in this day and age content is king.But what exactly does content mean? And how can you create it quickly, effectively and efficiently?Content comes in many forms. From blog posts, web pages and socia
Write a blog post…they said. It’ll bring you new customers…they said.One of the biggest problems most people have when trying to engage with this new trend of content heavy marketing is wondering what to write, how to write it, where to put it
Storytelling isn’t a new thing, it’s not a digital marketing buzz phrase and it certainly isn’t an alien concept.In fact “storytelling” is at the very core of all society, it’s what makes us human. I'll be discussing exactly why storytelling is
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