•How baseball can make you a fantastic copywriter...•Why practice CAN make you perfect at making the MOST sales possible...•What you should do if your market is ultra-competitive...•The easy way to take the pressure off of any sales or marke

My Favorite Copywriting Book: The Joe Sugarman Ad Week Copywritng Handbook

Nov 9th, 2016 3m 29s

When i was first starting out, the Joe Sugarman Copywriting Handbook was a Bible of direct-response for me...and of persuasion. It was magic. From the book: Great copy is the heart and soul of the advertising business. In this practical guide,

Webinars And How To Out-Convert Your Peers

Nov 6th, 2016 7m 43s

Today we’re talking about your webinar. Not just any old fluff piece though. Far from it…In fact, the #1 guy i have on here, Charles, is a paid media expert...and this is how to scale your paid media ads into a webinar which works…PARTIAL T

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