Luke Kelly
The Copy & Coffee PodcastEpisodes
Episodes of The Copy & Coffee Podcast
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Ever wondered how real life everyday copywriters are using AI and ChatGPT?Tim King and I talk in depth about how we go about using AI and ChatGPT to make our jobs easier.Follow me over at https://bylukekelly.com for more marketing insights.
So guys, in todays Podcast I want to talk about a big change in the way I've been working with clients.It's the pay per lead business model. The book I recommend in the Podcast is 'Take The Lead': https://amzn.to/3qUhL6dWe also go over the f
Recently I've spent a lot of time help clients create offers and copy using the 40/40/20 rule.Basically, it works like this:Any successful product is broken down into the following three things...40% is the Audience40% is the Offer itself2
In just over a week, I will have been freelancing full time for 12 months. I can't believe how quickly that time has flown!When I first found I was going to be made redundant from my corporate job, I was nervous but also excited at the possib
What happens when two buddies catch up to talk about all things copywriting?In todays Interview, my friend Alex Moore and I talk about what we think a modern day copywriter needs in order to succeed.Although your "copy chops" are important...
G'day guys,I know.. It's been awhile since my last podcast episode. To say I've been busy is an understatement. I wanted to do a recap around what I've been doing lately and how I've made some really difficult life decisions!Here's the thing
Clubhouse is a super hot topic right now! But what exactly is Clubhouse, and should you even care? Well.. I invite my good friend Tim King back for another podcast to talk about a strategy he’s currently using to find new client work, build his
As you guys know, I recently enrolled in a high level Copywriting & Sales Funnel certification.It's one of the best things I've ever done. This week, I learnt something that was a true eye opener... Everything is a remix. What does that mea
G'day guys,It's the beginning of 2021, and I decided this year I wanted to take my Copywriting & Sales Funnel skills to the next level. While I know my skills in each are already at a high level, working with the 1% of online marketers is how
There's a change coming... And if you're using Facebook Ads for your business it's going to affect you. In the next iOS update 14.1, Apple will allow users to opt-out of being 'Pixeled' on Facebook and Instagram.That means Zuckerberg will no
I'll be the first to admit... I don't know a lot about SEO Copywriting. Sure, I understand the basic concept of SEO, but for my personal website, I've never had any kind of strategy in place.Recently, I've had a number of clients and friends
2020 has been a crazy year for everyone. We've all been through huge ups and downs and the world has experienced one of the worst pandemics in human history. Now, after a few months of freelancing, I've realised the power of having a really s
Today (Monday) I felt very unmotivated to get back into work mode. We had a really good weekend, catching up with friends (finally) and having a jam for a bit of fun.But when I made my way up to the studio to get started on some sales copy an
A good friend of mine recently asked me how to approach a new client without a portfolio of work. Great question!I know it's always difficult to do this when you haven't got any kind of work to show the potential client.. and the good news is
One of the most common questions I get from agency owners, entrepreneurs and facebook media buyers is.. "how much does it cost to hire a copywriter?And always answer that question with.. "what do you need copy for?"Because, really, you could
Today a book I had been waiting 6 weeks for finally arrived. I was so excited!I actually thought this particular book would never turn up, and unfortunately there's no where to buy it as an epub online. I really got me thinking...You see, r
Hey guys!Wow, I've been insanely busy the last few weeks. I've been working with. new client and we just finished a huge product lunch. In todays Podcast I want to share everything that went into the product launch, all the email sequences,
After I was made redundant at the bank, I knew I didn't want to go back to another "job"..I knew I wanted to write sales copy professionally and turn it into a real business. I researched all the networks online, hunted through FB, linkedIN a
Bet you've never heard of a bookmercial before right?Don't worry, me either..But, after I was made redundant from my bank job, I needed to find a way to attract high quality copywriting clients. I followed Ben Settles recommendation and crea
This weekend a good friend of mine invited me on a road trip down to his son's place (also a good friend) to pick up a spa bath that he had to get rid of. (he just sold his place)It was a 5 hour round trip and some serious back breaking work t
I received an email this week from another Copywriter. He spoke about knowing yourself, what your strengths are and admitting that you have faults. On the way today after dropping my son at family day care, I was thinking about what my streng
The last few weeks I've been working on a number of sales funnels.And what I've realised is most businesses need a break even funnel to help them get great leads through the door. In today's Podcast I go through how your sales funnel should l
I was looking at a sales letter last night and making some notes around what things I thought I could improve. The sales letter was good, no doubt.. but there were some critical things missing that I know will increase conversions.However, be
Today I woke up and knew it was going to be the worst day of my life before I even got out of bed.It was dark and gloomy outside.Harsh winds blowing a gale.And worst of all…I had the fever.My head was all foggy. My eyes were red and sore a
Everyone has seen Top Gun… It’s basically one of the best movies ever created.I would say it’s easily Tom Cruise's best movie.Originally screened in 1986, because of the popularity of the movie some very strange things started happening.Peop
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