In today’s episode, we chat with April McKinnon from anointment. We learn how having a newborn with a critical illness led April from a career in civil engineering to buying a farmer’s market soap company. We learn how she’s inspired by the unique landscape of her maritime homestead, how she leveraged the soap business into a skincare brand, and why when looking back at the last 12 years, April, thinks that buying a business over building a business may have cost her more in the long run.

If you want to learn more about April and her all natural handcrafted skincare for pregnancy postpartum and menopause. Visit anointment.ca. And if you’re looking for a gift for a newly pregnant mom in your life, I particularly love belly butter. You can follow along with April on her mission to support physical wellness in life transitions on Facebook, Instagram, or Twitter. April’s podcast The Ripple Effect can be found anywhere you get your podcasts.

Links from this episode

Environmental Working Group

Tantramar Marshes (Wikipedia)

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