In today's episode, we chat with Sheena Russel from Made with Local. We explore how she’s created clean and simple snack food bars with social impact baked in, we learn how her childhood on a family farm in rural PEO influenced how Sheena sources ingredients, How she’s partnered with social enterprise bakeries, to have her bars handmade by those facing barriers to employment, and why she shifted her mindset to partner with big-box retail, in order to create even more meaningful impact within her community and support more local producers.

If you want to Learn more about Sheena and her nourishing, delicious treats with Social Impact, Baked-In visit https://www.madewithlocal.com/  Looking to try made with local yourself? Find the Real Food Bars and Granola Bar Mix in 1500 grocery stores across Canada. You can follow along with Sheena on her mission to employ & train Canadians experiencing barriers to the mainstream workforce and help build stronger communities on Facebook or Instagram at madewithlocal.

Links from this episode

The Flower Cart Group | Work With Purpose - New Minas

Cosman and Whidden Honey - Pure Nova Scotia Honey

Terra Beata Cranberry Farm

https://emkaofoods.com/

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This episode is brought to you by Hip Mommies, carefully curated wholesale merchandise for modern retail. If you want to stock your shelves with brands that are socially responsible and sustainable, or if you want to be a part of the collection that is delighting Canadian retail, visit hipmommies.ca.

Questions, Comments or Feedback? Have a founder story you think we should feature?

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Twitter @ofgoodssold

Facebook @ofgoodssold

Web: thecostofgoodssold.com

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