Roku is silently building out their presence in the creator community, and no one is taking notice. Could we have a YouTube (TV) killer lurking in the shadows?

A few weeks ago, Roku announced that they are partnering with Jellysmack to feature 17 creators on a native streaming channel. But the creator support from Roku doesn't stop there.

Last week, Roku announced that it will partner with Rhett & Link of Mythical to bring 24/7 streaming of Mythical content. 🤯

Now, my napkin math says that they can stream Mythical's content 24 hours a day, 7 days a week, for just under a month (and that's without any ad breaks). Seems to me like that particular content will take a while to get stale, and that's before Roku adds even more creator giants to their table (like I predict they will).

To me, the addition of Jellysmack's creators as well as the Mythical content library to Roku's roster is a massive sign for creators to start looking at Roku's developments. It's clear that this brand is doubling down on the value that creators and their brands can bring. So what can you bring to them?

I'm super intrigued by Roku's developments in this realm, and as more people begin to purchase the inexpensive televisions instead of a brand such as Samsung or LG (I've personally used Roku TVs for years), I believe we will see the brand continue to build out this branch that showcases content creators. 

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