Michiel van Vugt is a Netherlands-based financial expert, speaker, and author who is on a mission to influence better decision-making. As the Commercial Director at NNEK, he oversees the account management, relationship management, and operational marketing departments. Passionate about educating others on setting and achieving personal goals, Michiel shares his insights through presentations, podcasts, and books, including Just a Little Smarter and Your Money or Your Life. His latest book, Decoding Decisions, provides practical insights into the subconscious nature of decision-making. 

In this episode…

Why do we make the decisions we do? While intuition influences our choices significantly, there are moments when logic must prevail. What if we could understand the intricate decision-making process of the human mind?

As an expert on this process, Michiel van Vugt says emotions play a major role in decision-making, particularly in business contexts. Michiel takes listeners through the neuroscience of choices, sharing anecdotes and professional experiences that shed light on common biases. He explains why we often rely on intuition, the risks of overconfidence, and how the Dunning-Kruger effect can distort our abilities. Using real-life examples, Michiel demonstrates the importance of recognizing when significant decisions require more deliberate thinking and the advantages of seeking rational advice during emotionally charged situations like financial crises. Additionally, he illustrates the psychological factors affecting price perception and how businesses can leverage these to drive sales.

In the latest episode of The Cyber Business Podcast, Matthew Connor hosts Michiel van Vugt, the author of Decoding Decisions, to explore the elements that inform the decision-making process. Michiel uncovers the psychology behind everyday choices, why we often rely on intuition, the risks of overconfidence, the Dunning-Kruger effect, and practical tools for making better decisions.