00:00 : Introduction 1:20 : what actually are like the challenge that you talked about a pull versus a push motion but what's our what are the challenges that are visible? 3:00 : what is the missing piece (ERP)? 8:00 : how to properly leverage demand forecasting 10:00 : working on internal communication for maximum efficiency 13:30 : why are organizations not leveraging the demand forecasting tool? 18:00 : What's the place of observability in these type of model, especially for demand forecasting? 24:00 : upscaling forecasting models in supply chain 31:09 : Learning about demand forecasting 37:20 : any emerging trends or technology that you see that are optimizing to enhance the potential of demand forecasting?