Holly Hayes worked alongside Steven Bartlett to create, post and manage his social channels. In this episode, Dean talks to Holly and peels back the secrets and insights from running his accounts and the key learnings from Instagram, Tik Tok, L
In this episode, Dean sits down with Cameron Harris, the dynamic Managing Director of TRUTH Fitness, to explore the transformative power of health and fitness for business leaders. With a unique blend of realism and optimism, Cameron delves int
So, a bit of a different episode, I'm breaking down Famous peoples LinkedIn and Personal Brand. We'll start with Rishi Sunak, the UK PM.I tell you what I think of his brand and how he is positioning himself on LinkedIn.
We've all done the crazy things to get our business going. But you can't keep doing the crazy stuff. 43% of solopreneurs in my poll said they started their business to get more flexibility and freedom. Getting consistent flow of leads and clien
Welcome back to the podcast with your host, Dean Seddon. Today's focus is on unravelling the mystery on how to make money online as a writer. Online writing has experienced an unprecedented boom, leaving many wondering, "How do these people act
This week, I had the opportunity to speak at two events dealing with similar concerns about the use of LinkedIn and social selling. Despite one event catering to large technology businesses and the other to solopreneurs, the problems brought up
It's Dean here, and today I'm talking about how to create LinkedIn posts for engagement. If you've been wondering why your content isn't hitting the mark or why engagement seems like a distant dream, you're in the right place.I'm unpacking the
Remember the reason why you are doing this.What's your why?➡️ It's easy to get distracted and pursue the wrong goals➡️ It's easy to follow someone else's plan for you life➡️ It's easy to do things for no reasonIgnore the noise.Your wh
Why is nobody replying? Here is how cold outreach is impacting your response rates. If you want to win more business, the success of your outreach hinges on what happened BEFORE you send the message.How social selling can improve your outreach
You've read the gurus post. Their advice is "post great content and you'll get enquiries"That's easy to say when your sat on 174k followers and can sit on LinkedIn for 90 minutes mindlessly replying to comments.The content money machine is a
If you want to sell more on social media, you need to package up your service or product into a compelling offer. Unfortunately, this is one of the hardest things for small business owners and solopreneurs to do.I walk through some of the comm
Does Lilach Bullock really hate social media? Lilach built her personal brand when the twenty-something personal brand influencers we getting baby photos. In this episode, I talk with a Forbes Top 20 Influencer about social media, content and
It's weird to think about social selling as 'old' for some people they are just figuring out what it is, but times move on and the old ways of social selling just won't work successfully and consistently anymore.
Your profile is key to your strategy, so don't ignore it. almost two thirds of LinkedIn users look at profiles before they accept a connection request or respond to a message. Make your value clear. Turn your profile into a landing page
I'm talking about how Lead Magnets can create lead flow in your business. Most businesses don't have a sales problem, they are a lead flow problem. If you want consistent sales, you need consistent leads
Ever find yourself chasing leads with no rhyme or reason?Dive into our latest podcast episode, 3 Lead Generation Principles, and discover the art of sparking curiosity, why you should *only* be selling the next step, and the magic of outcome
Buyers are spending more time researching and less time talking to sellers. This means they are doing their research without you and if that research checks out, they will make an enquiry.So, how are you helping buyers research you?How are yo
In this Episode, we're going to take a look at the mindset of scarcity and how the fear of competitors copying, prospects learning and not needing you is holding you back.The amount of times I've heard "If I share too much, if I give too muc
Don't worry, I'm not going to go all Mulder and Scully, but we do need to talk about the ontological shock and how it pertains to our lives and business.Whilst I talk a bit about UFOs and the Us congressional hearings, this is more about how
Are you afraid to step out and build a personal brand? In this episode we talk about the fear of self promotion, the frustration of content creators with no experience sharing facile advice and why the only way to get over your fear is to face
Here is how I grew to a Six-Figure business on LinkedIn. When I started out I was hand to mouth. I needed sales that day or that week. So, I distilled down what I was doing so I could stay alive and start building a business. For me that starte