We are living in the age of regulation. Going forward, category creators will have to dance to the tune of the CRA, NIRS2, GDPR and numerous other weighty rulebooks. But, can we learn to love the music? Embrace the constraints? Turn the rules to our advantage and waltz our way to success.

Also in today’s episode, We’ll analyse the emergence of `Storytelling` as, apparently, a new tech marketing discipline and look into our crystal ball to see how the line between VCs and PEs will become increasingly blurred.

What to look forward to:

00:30    Governments demand WhatsApp enforce age restrictions. 

08:57    The emergence of `Storytelling` 

12:41    What rules should you follow?

20:48    The age of casino PE

There is more information on how to design your category on our blog

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Paul Maher

Jonathan Simnett

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