Welcome to the dtc deep dive. This week I sit down with Sarah Levinger, a creative strategist and UGC producer, and talk about the importance of understanding your consumer and the power of UGC content. 

This week we cover:

• Why Sarah believes that learning how your customer thinks is paramount in the advertising world
• How TikTok has created a huge sense of community
• And why businesses should really push their benefits and create an experience around the brand 

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