Welcome to the dtc deep dive. This week, we talk E-com with Sean McGinnis, President & Integrator at KURU Footwear, a shoe brand whose mission is to sell products that bring an end to any and all foot pain, while still looking stylish.   

• On Sean’s beginnings in direct sales, becoming proficient at SEO and joining KURU.  
• Why being a foot-pain alleviating brand has given KURU great demand-capture, with great keyword volume. 
• Non-brand campaigns on Google in order to drive people searching for ‘foot pain’ towards KURU by bidding on foot pain and foot care keywords. 
• On KURU’s upcoming move to Shopify and wanting to test quizzes and recommendation engine testing. 
• On their past experiences running their own Magento store and the issues they had fixing all of their own bugs and keeping things running.
• On moving into retail stores, and how having a brick and mortar store helps you to curate your user experience as well as acting as a billboard for your brand.

Join Triple Whale and use code 'DEEPDIVE10' at checkout for 10% off.

Start your 14 free trial of Motion today

Follow Fraser on Twitter

Follow Sean on Twitter

Work with Fraggell

Follow us on Twitter

Watch all the episodes on YouTube