Welcome to the dtc deep dive. This week, we’re joined by Brian Singer, Growth Marketing Manager at Jones Road Beauty. We go over his strategies for testing winning content, holistic approaches to marketing and how to switch off from your job at the end of the day. 

• On Brian’s background in sports marketing, and how there isn’t as much difference between marketing sports products and beauty products as one might think.  
• On Brian’s decision to join Jones Road Beauty due to sharing multiple communities with members of the team. 
• About Jones Road’s growth, and how Bobbi Brown’s 25 non-competes expiring gave her the chance to give tons of value to the business. 
• On Bobbi Brown being present in Jones Road’s ads, in both TikTok ads and more highly produced content. She is more than just a ‘celebrity endorsement’ she is an expert in her field and provides value and credence to the brand. 
• On having a mix of content types. Test everything, not just the winners. You need to have different avenues for all types of content if possible. Test your losing content and keep diversifying, in both content type and in messaging. 
• On mental health in the marketing industry, why ‘you are not your ROAS’ and the value in surrounding yourself with people who aren’t marketers is great for your mental health and allows you to switch off after work. 
• On taking a Holistic approach to marketing. Everyone in a marketing department needs to be aware of how everyone else's role is affecting theirs and vice versa.  

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