Welcome to the dtc deep dive. Today we speak with Siân Rigby,  Director of Growth at Kosas, a clean makeup and skincare brand. In this episode, we go over brand strategy from the perspective of a beauty brand, which means diving deep into influencer marketing, TikTok vs. Instagram and what to look for in a head of growth.

• On Kosas and Siân’s role as Director of Growth
• On Siân’s reflections on working as a freelancer vs. an agency vs. a brand.
• On what brands need to look for when hiring agencies.
• On Kosas’ ‘north star’ brand strategy and Q4 prep.
• On which platforms do the best for makeup brands.
• On Kosas’ organic strategy vs. paid.
• On UGC ads, and experimenting with other types of content.
• On BeReal and Kosas’ product launch on the platform.

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