Today, I’m thrilled to welcome Kelly Moffat, co-founder of Kirrin Finch, a brand that offers men’s wear-inspired clothes for women and non-binary folks. Since its launch in 2015, Kirrin Finch has seen significant growth, particularly in the last year and a half, and is making a strong impact both in the fashion industry and the queer community.

We're here to talk about Kelly's journey, the challenges faced, and the innovative strategies that have fueled Kirrin Finch’s success.

Here’s a glimpse of what you’ll learn:

• Actions Required to Educate Customers and Disrupt the Industry

• Factors Contributing to Kirrin Finch's Rapid Growth

• Impact of Team Expansion on Operations

• Operational Factors: New Product Releases

• Strategies for Maintaining High Customer Loyalty and the Role of the Rewards Program

• Incorporating Customer Feedback

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.