In this episode of the Duct Tape Marketing Podcast, I interviewed Michele Lin. Michele is the founder of Mantis Research, where she helps marketers conduct and publish compelling original research. With her expertise in leveraging data to drive impactful narratives, Michelle shares valuable insights on how to craft compelling stories from original research.

Key TakeawaysLearn all about the the transformative power of original research in content marketing, with an emphasis on its role in establishing credibility and trust. I and Michele highlight the process of crafting data-driven stories, from defining research objectives to repurposing findings across various channels for maximum impact. By leveraging original research, marketers can optimize search engine visibility, attract backlinks, and position themselves as authoritative voices in their industries, driving deeper engagement and meaningful impact through their content.

More About Michele Linn:

Connect with Michele Linn on LinkedIn - linkedin.com/in/michelelinn/

Visit her Website  - mantisresearch.com/

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

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