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E-commerce Expert Ghiwa Salhani of Fendi: How to Market Luxury Brands to Gen Z

E-commerce Expert Ghiwa Salhani of Fendi: How to Market Luxury Brands to Gen Z

Released Wednesday, 26th June 2024
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E-commerce Expert Ghiwa Salhani of Fendi: How to Market Luxury Brands to Gen Z

E-commerce Expert Ghiwa Salhani of Fendi: How to Market Luxury Brands to Gen Z

E-commerce Expert Ghiwa Salhani of Fendi: How to Market Luxury Brands to Gen Z

E-commerce Expert Ghiwa Salhani of Fendi: How to Market Luxury Brands to Gen Z

Wednesday, 26th June 2024
Good episode? Give it some love!
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Join Kailin Noivo as he sits down with Ghiwa Salhani, E-commerce Supervisor at Fendi. Together, they explore the global luxury fashion brand’s approach to e-commerce, specifically focusing on their Gen Z and Middle Eastern markets. Discover how to trend on TikTok and entice the younger generation while using added incentives and in-store experiences to move the older generations online.

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The E-commerce Toolbox: Expert Perspectives

1
Join Noibu co-founder Kailin and our acclaimed guests as we unravel the secrets behind supercharging your e-commerce operations and reveal the best strategies to develop your site’s success. The E-commerce Toolbox: Expert Perspectives is the ideal podcast for e-commerce experts, and your guide to uplevelling your work.Every week, we dive headfirst into the realm of optimizing and perfecting e-commerce websites, engaging in extensive and expert conversations with our guests. Get ready to explore the elite strategies, and cutting-edge insights that propel e-commerce operations to run as smooth as clockwork. But don't worry, this isn't your average dry tech talk – you’ll gain fresh perspectives and actionable insights, ensuring you're captivated from start to finish, and leave with fresh energy and ideas, ready to take your e-commerce business to the next level.

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