Jeff Oxford joins us on the podcast today to talk about the most recent Google Update, who the winners were, and how search is going to look like with AI in the horizon.
Jeff Oxford is the Founder and SEO Director of 180 Marketing, a marketing agency that specialises in SEO strategies which cover everything from keyword research to webpage optimization.
Today, he's on the podcast to talk about the most recent Google update that happened in March. Specifically, we'll dive into the criteria that Google uses to rank websites, the winners of the most recent update, and why brand metrics plays an important role in search.
The big takeaway here is that no matter what, keep playing the long game. When it comes to content, it's only a matter of time until your content starts making its way through the algorithm and to the audience that you're targeting.
It really is just a matter of time. It might be an overnight viral success, or it might be a crawl towards the goal, but it's a matter of when it happens instead.
Timestamps:
Jeff, thanks for coming on the podcast! It was nice seeing you again, although through a virtual screen instead of in person but we'll take what we can get!
If any listeners would like to have a discussion about this, let me know by emailing us directly at support@ecomcrew.com.
Also, if you have any questions or any topics you’d like us to discuss on the podcast, you can email us directly as well! We would really appreciate it if you would leave us a review on iTunes.
Thanks for listening!
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