0:00

Ready to start and grow your own profitable e -commerce brand?

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This is the Ecom Crew Podcast, the web's most transparent podcast where we don't

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hide our brands, our products, or our failures.

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From creating stellar products to selling both on Amazon and off Amazon.

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Keep listening for authentic stories, practical advice, and tactical tips for

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starting and running your own e -commerce business.

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Hey guys, I wanted to pause the podcast for just one moment to introduce you to

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1:41

All right, now back to the show. Aaron, welcome back to the Ecom Crew Podcast, my man.

1:46

Hey, Mike, thanks for having me, man. Good to be here.

1:49

Absolutely. This is take two.

1:51

The first take, you showed up and I didn't.

1:53

So it takes two to record a podcast, it turns out.

1:56

Yeah, well, you know, I'm back in Arkansas, so it works out.

1:59

We're on a similar time zone. Yeah, definitely.

2:01

It's funny because one of the things that people will never believe about

2:05

podcasting, and I've done what, like 550 ish, whatever this number is now, at least

2:11

25 % of the time, like I'm standing here ready to record and the person doesn't

2:16

show up or they show up late or they cancel at the last second or just

2:20

something. I mean, it's probably closer to like 50%.

2:22

It's a staggering number.

2:24

And I tried to never be that guy, but like every now and then, I don't know.

2:28

humans are humans and I just completely had a brain fart and I was like telling me

2:32

I walked to go get a cup of coffee, which like luckily I live in a walkable area and

2:35

it was just the first one of the first nice days of the year.

2:38

It's like, I'm going to go get some sun and go take a walk and completely

2:41

disregard the fact that I might have some responsibility in the meantime.

2:45

Well, I live in India, which you pretty much have to go with the flow in India.

2:49

Nothing goes according to plan. So I'm probably the best guy for that to happen to.

2:53

Absolutely. Well, we, it's good to see you again. We met you in India.

2:56

We'll link in the show notes to the first episode you were on talking about some

3:00

stuff. You have a cold team of people out there helping people with e -commerce, but the

3:04

reason I wanted to get you back on, I went to e -commerce fuel since I seen you last.

3:09

That was, I don't know, I think in March.

3:11

So it's been about five or six weeks.

3:14

And it's interesting because every year, I've been going on this thing now for nine

3:18

years and every year there's kind of these big takeaways you walk away with.

3:21

You get on the plane, you're just like overwhelmingly someone was

3:24

talking about XYZ or doing XYZ or whatever it was.

3:28

And this year it was TikTok. It was like really just the big thing that everyone was talking about.

3:32

TikTok shop, TikTok shop, TikTok shop.

3:34

Now, I mean, who knows where the future of TikTok lies at this point with some of the

3:39

legislation they're trying to pass here in the US.

3:41

I really have been trying to not really pay close attention to the news in general

3:45

these days, because it just makes me upset. So I'm not sure exactly where things stand.

3:48

I know they did pass the law and there might be some changes here, but let's just

3:52

pretend in a perfect world. TikTok shop is going to continue to go in perpetuity.

3:58

It seems to be a thing that a lot of my friends are having a lot of success with

4:02

right now. I think you have to have the right type of product.

4:05

I haven't even attempted to try to do ice wraps on TikTok.

4:08

I don't think that that's a social media type product.

4:12

I mean, you throw a thing in the freezer and it gets cold.

4:14

Okay. That's exciting. That's not going to really be a viral product.

4:18

So, but you have some stuff that's been working. And so maybe talk a little bit about the products that you have and

4:23

and what you've been doing with TikTok, I think it'll be a cool thing for people who

4:26

are listening. Yeah, for sure. And I would say don't don't discount the ice packs.

4:30

I think one of the powers of kind of where we're moving with e -commerce is it's an

4:35

influencer post something that like you follow that influencer, you know, even if

4:39

it's an ice pack, right? Like people are pretty prone to buy it, especially if it's like not super

4:43

expensive. So I think the with TikTok, you know, products that are really expensive retail

4:49

wise are a little bit harder, obviously. But even these

4:52

more commodity type products, I think can be good for TikTok.

4:55

Especially if you found a BMXer who's like, hey, I crashed my bike and got this

5:00

ice pack. It's great. You'd see success there.

5:02

But my story, I have a leather company. So I sell mostly leather wallets, bags and things like that.

5:08

It's more tailored to more of a Western audience versus the minimalist mass

5:13

produced stuff. So we got on TikTok in Q4 last year and...

5:19

just an experiment because I heard all the people talking about it as well.

5:22

And I'm a pretty anti social media guy.

5:24

And so I don't even use TikTok personally, never bought anything off it.

5:28

But I was like, hey, if this could help me diversify from Amazon, especially with all

5:32

the fees that are coming out and the new placement fees that they've just launched,

5:36

you know, I want to support competitors of Amazon so that we can put pressure on

5:39

them. So we got on TikTok and in Q4, we about 20 to 25 percent of my total revenue was

5:47

coming from TikTok. during those those couple months, we had a stock out.

5:51

Actually, we had a video that went viral and it was a really dumb video.

5:55

I honestly couldn't tell you why it went viral, but it was on a skew that I barely

5:59

sold on Amazon. And then, you know, we were selling 30, 40 units a day for three or four days until I

6:04

sold out of it. So that just I mean, it's very volatile.

6:08

So it's not a marketplace that I would want as my foundation.

6:11

But even I was just checking the last seven days, it's still around 15 to 20

6:15

percent of my total sales is what I'm getting on TikTok.

6:17

And it's a pretty simple process like what we're doing.

6:20

And so I can talk more in depth about that.

6:22

But I think it's it's definitely something that I think sellers should be should be

6:25

looking at. Interesting. And so before getting on TikTok, was it like 100 percent Amazon or was it Amazon

6:33

in your Shopify store? What was kind of the breakdown before before TikTok?

6:36

I've been on Wal -Mart several years and I think TikTok has become what everyone

6:42

thought Wal -Mart was going to be. So like really quickly, you know, I got on Wal -Mart.

6:45

Yeah, like everyone, I always thought Walmart was like, okay, it's going to

6:48

come, it's going to come. And for the most part, like ticked Walmart's about 5 % of my sales.

6:54

Most sellers I talked to, that's even a relatively high percentage for most really

6:59

high actually. So that's what, so I would say tick tock on average is probably 15 ish, close to

7:05

20%. Amazon or Walmart's 5 % and then Amazon is the rest.

7:09

We do a little bit on, you know, like fair and these other places, but it's

7:15

it's minuscule. And just to kind of explain the products a little bit before we go on to like what

7:19

you're doing with TikTok. So people have a little bit of a base.

7:21

You said it's leather products. I think I saw some of them in India.

7:25

I don't know if that was your booth or if it was similar products, but there was a

7:28

leather goods thing there. So is it like wallets and kind of like handbags and phone cases type of stuff.

7:37

And it's all sourced from India, handmade stuff from India.

7:40

Yeah, I've got a few brands, but the primary one that's

7:43

the TikTok is the leather brand and it's more Western, like, you know, like

7:46

checkbook wallets and you know, it's got like hair on leather and that type of

7:50

Western style, but primarily it's wallets.

7:52

And then we have a few bags and you know, accessories and it's like, you know, dot

7:56

leather dog accessories and stuff like that.

7:58

Okay. So before kind of getting into, I guess, specifically some of some things you are

8:03

doing, what's the setup like for getting on TikTok?

8:06

I've heard some people that have had some struggles there just because if you're

8:10

not based in the US, like getting verified and some of that stuff can be a challenge.

8:14

So I mean, I'm assuming you're leveraging the fact that your US citizen have maybe a

8:17

US address and were able to get verified even though you're living over in India.

8:21

Yeah, I was actually helping my Indian supplier was trying to get on TikTok.

8:25

And I think that was a stumbling block he ran into was they require you to put your

8:30

EIN number. And I think he might have had a US bank account, but he didn't have like that

8:34

information. Or I can't remember exactly what they had, but he wasn't able to do it.

8:39

So that I think that that is Well, I mean, as an American business, that's an advantage that we have right now

8:44

is we obviously can get approved. Their approval process is definitely pretty funky.

8:48

Like I had to upload the same document four times in a row because they kept

8:52

saying that it like was it right? And it was exactly what they were asking for.

8:56

So like it's easy to apply, but you run into those issues.

8:59

And then ultimately, within 30 minutes, I got it fixed and, you know, was approved.

9:03

And I didn't even have I don't even think I had a tick tock account at that point.

9:08

So you can link your tick tock

9:10

username to your shop, your TikTok shop, but you don't necessarily have to have one

9:15

when you apply. You just got to put in your business information.

9:18

Okay. Yeah. I appreciate you kind of going through a little bit of those steps because the

9:20

things I've heard is it is a little bit of a process in terms of the bureaucracy or

9:26

just, it doesn't really work as well. It's not as smooth as it could be or should be.

9:30

So don't get frustrated with that. I mean, as long as you do have the EIN and you are a U S company.

9:33

Cause I, as far as I know, there's no way around that.

9:36

Like I, I have some friends that are in Canada, a couple in the UK.

9:39

that were specifically out of UCF talking about it and they haven't been able to

9:43

find a workaround yet. But I do believe they're going to, at least they've said that they're going to

9:47

unlock those countries, specifically Canada and the UK here sometime in the

9:52

next few months. So hopefully, at least if you live there, you'll be able to do it soon.

9:56

Yeah. And you said earlier on the band too, and I know that obviously the bill's been

10:02

passed, they need to divest it or something.

10:05

And personally, I just feel... at some point there's going to be a conclusion reached where, you know, it'll

10:11

get transferred or something. So there's just too much money to be made, right?

10:14

I mean, it's just like, whenever it's always follow the money. I don't know.

10:17

And like, I just don't have a lot of faith in them actually being able to stop it.

10:21

How are they going to actually stop? Are they going to start making Internet service providers like actually block

10:26

TikTok IP addresses and content delivery?

10:30

And that seems kind of like an extreme measure that certainly unprecedented for

10:34

something like that in the United States. I mean, I guess it's possible.

10:37

But it just seems improbable, I guess.

10:40

And I do think, again, because there's so much money to be made, I mean, even if

10:44

it's simply the Singaporean company has to take the billions of dollars and walk

10:49

away, it's better to take the billions of dollars and walk away than to dig a trench

10:54

and dig in and get nothing if it does get banned in the US.

10:57

I mean, I don't know. It seems like a forced sale at a worst case scenario.

11:03

Right. Yeah, it'd be interesting to see like if someone like Walmart buys TikTok because

11:07

they're one of the suitors. I think that would actually be super fascinating to me if they were able to

11:12

pull that off because to me they make the most sense of all the folks to buy it.

11:17

Yeah, I agree. I mean, I would be, that would be a heck of a coup.

11:19

Maybe that would be the thing that would be the shot on the arm for Walmart because

11:21

they have the fulfillment network and everything they could like leverage with

11:25

TikTok shop. I mean, that actually could be kind of cool.

11:28

And then, you know, people, you know, similar how Amazon has got prime video and

11:32

all the things that they're doing to kind of you know, get you hooked on the prime membership.

11:36

I mean, Walmart's got their membership and it could be a reason to at least get

11:40

people start either having both or pulling away from Amazon if they, you know,

11:44

they're just, they're so hooked on TikTok. Yeah.

11:46

And Walmart and TikTok actually have already done some like, so like I know for

11:50

a while back, I got some emails about how they were expanding their ad platform to

11:54

allow you to do TikTok ads through Walmart and things like that.

11:57

So they've done some partnerships already. So I think it makes sense on a ton of levels.

12:01

All right. So I guess kind of fast forwarding past the getting the account set up phase.

12:06

I mean, how did you, what ads did you throw up there?

12:09

Like what frequency, how much time did you spend on it? Like what, I mean, it seems like it was almost like an instant success.

12:14

I mean, it probably wasn't quite like that, but I mean, what was the early days

12:18

on, on tech talk like for you? Yeah. So, okay.

12:20

So let me, I'll backtrack. Okay.

12:22

And tell you how we're doing it. Cause what we're doing is probably different than everyone else.

12:27

Or I don't want to say everyone else, but everyone's got their own thing.

12:29

A lot of people are really big about.

12:31

sending TikTok traffic to Amazon and, you know, leveraging the ranking juice there.

12:36

As a brand owner, I care about profitability, right?

12:39

So like, if I can sell on the TikTok platform, I'm going to be saving quite a

12:44

bit on my bottom line, just because their fees are lower and you can set the

12:48

affiliate commission. So I set mine at 10%.

12:51

So if affiliate posts my product and someone buys it, they get 10 % of that

12:56

sale. So we're not doing a lot of...

12:59

creation. That's the part as a single kind of member brand owner that can get overwhelming is

13:05

how do I create content for all this crap?

13:07

So what we're doing is basically using our virtual assistant team in India to message

13:12

influencers that fit our target customer.

13:15

So for us, it'd be like the Western world. Like if there was some cowgirl, you know, who wanted to post about this cute

13:21

sunflower purse that she got.

13:23

So basically we reach out on a product grouping basis.

13:26

If there's like a dog lover or whatever.

13:29

And we say, hey, you know, we're a small US based, you know, leather company.

13:32

We love your profile. We'd love to collaborate and send you some samples for an exchange for a video.

13:37

And that's all we do. We track in a spreadsheet all the responses and then send samples out.

13:42

So it'll take a couple of weeks because you got to obviously get samples in the

13:46

hands of people to create the content. But once they do, you know, you start to kind of leverage their audience and

13:53

network to start generating views really fast.

13:55

And on TikTok. No one is asking for money upfront from the most part.

13:59

Like from my experience, I've never paid anyone upfront because they're all making

14:03

their money from the commissions of the sales.

14:05

So most platforms, what is it called?

14:07

Join brands or whatever these other influencer platforms, everyone is a

14:11

standard pretty much charges at least 500 bucks upfront to do a post.

14:14

And you have no way of knowing if that post is even going to work.

14:18

So that's one of my favorite parts about the tick tock program.

14:21

They have like an influencer portal where you can look up people and their stats and

14:25

then The guy that made our video that went viral, you know, he didn't even have he

14:29

probably had like a couple thousand followers, not even a lot of followers,

14:32

but the algorithm just picked it up and it just started getting it got a million

14:37

views. Well, that's it.

14:39

So once we get their UGC, the user generated content, our team is downloading

14:44

that re uploading it to my tick tock page, because then if I get sales, it's an

14:50

organic sale, not a I don't have to pay in the affiliate kickback.

14:53

And we're also repurposing, it's really good video content.

14:56

So we're taking that and also putting that in like video ads for Amazon.

15:00

So there's a lot of cool things, you know, that you can do with that UGC outside of

15:05

TikTok once you get it. And the user license allows you to swipe the content that they've made for you,

15:11

that they're getting that affiliate relationship. And like, this is all above board.

15:13

You can then take that video, put it on your, your account, not have to worry

15:17

about paying the affiliate commissions and or repurpose the video for Amazon and

15:21

other things. Yeah, so again, someone's probably going to read the fine print and that's probably

15:25

not OK, but we tag we tag the user on our post and then we just download the videos

15:29

and keep it in a Google Drive for our own use.

15:32

OK, interesting. So how many people did you send free product to?

15:37

Was it like this one in a thousand kind of thing that got the million views or has it

15:41

been more successful, more prolific than just that?

15:45

So it's more like that's more of a I would say you the million view was like.

15:49

You don't want to bank on that. Like it's kind of the this is the reason what Tiktok is.

15:53

It's not like you do it for a month and then sit back like once those videos after

15:57

a few weeks, they'll die down. So you have to cut every day.

16:01

We have a VA going in and messaging, you know, whether it be 20 or 30 people,

16:05

whatever the number is. And so we send out free samples like, I mean, almost every day to somebody, maybe

16:10

not every day, but we're probably sending 30 to 50 units a month of some type of

16:15

sample to somebody. And so there's no guarantee when they get the sample, they'll actually do anything

16:18

with it. There's no guarantee that if they do do something with it, that it's going to take

16:23

off and become viral. But like you mentioned, unlike with other platforms, you're not on top of all that.

16:31

I just mentioned having to pay them three, four or five hundred dollars because it is

16:37

it is kind of a crap shoot. Obviously, I mean, not every video takes off, but it sounds like you've had enough

16:43

success with it besides just the million view one.

16:46

to continue to keep doing this. Yeah.

16:49

And most, I don't know if we've really had many cases where someone just got the

16:52

product and didn't make a video. The main problem is people make videos and they don't really know what they're doing.

16:57

They're just like thinking, okay, I'll just, so we actually send them like

17:00

instructions of like, Hey, just so you know, cause it only benefits them to make

17:05

a viral video, right? Like the more views, the more sales, the more money they get.

17:08

So we give them some, some instructions that actually come from Tik TOK.

17:12

Like Tik TOK has a good data, like knowledge base.

17:15

And we just give them a few tips and tricks of like how to make the best like

17:18

video. A lot of times, you know, they're not going to like really they're going to do

17:21

what they want to do. But we find that it's helpful just to give them some copy paste templates that, you

17:26

know, can arm them with a few secrets. But we rarely have anyone that doesn't make a video.

17:31

Interesting. OK. And I mean, top two or three tips in terms of like what to tell all these creators to

17:37

do. I mean, like it seems like you've read some of the TikTok tips and tricks and.

17:42

Obviously, I've seen some stuff in the wild yourself. But what are some things that you would recommend people tell the creators to do

17:48

that seem to work over things that aren't working?

17:50

It's it's nothing that's rocket science, but it's really just like having a really

17:55

good hook. Like the first few seconds have to be like pretty catchy or like some type of cool

18:00

thing with the video. Like if you just show the product and like show it around and in the video, it's not

18:04

really going to do much. The video that went viral for mine actually didn't even show the product in

18:09

it. Funny enough, it was just like

18:12

You know, this guy's truck at night and he was zooming around.

18:15

OK, so I would not start out with the product in the video.

18:19

I would kind of talk about, you know, a testimony like guys, I just got this

18:23

product. It's amazing. So you really want to talk authentically of like this is a product I bought and I'm

18:29

super excited about. A lot of times people will just make a video like they're reading an infographic.

18:34

And so it's got to be authentic and it's got to be like enthusiastic.

18:39

And obviously showing the product when possible, I would say is part of the best

18:42

practice. But yeah, the biggest thing, though, is like you got to make sure that whoever is

18:46

doing the video, their audience like makes sense to buy that product because, you

18:50

know, the other day we actually have onboarded clients on the tick tock.

18:53

And, you know, this mom who post a lot of videos about cooking requested this four

18:58

hundred dollar gaming headset. And, you know, it's an expensive product, first of all.

19:03

But second of all, like her page makes no sense for her to even talk about.

19:07

a gaming headset, right? So that's the number one thing is just filtering and making sure you're not

19:12

sending samples to wasted audiences.

19:15

Yeah, that makes a lot of sense. I mean, and I mean, you have a more broad products.

19:19

I mean, your product kind of probably appealed to a much larger audience than

19:22

someone that's selling knitting supplies or whatever that you got to be really

19:27

interested in that in that particular niche. I mean, I think anybody can use a wallet, right?

19:31

So I mean, it's you certainly have a leg up, but I mean, it probably still doesn't

19:35

make sense to send it out to someone who is specifically a fitness channel or something along those

19:39

lines with people that are there for that content specifically.

19:43

Well, yeah, and honestly, niches are way easier to find influencers because you can

19:48

search for specific things. Like a minimalist wallet, it's honestly like, well, I mean, honestly, anyone can

19:53

post about this. It's a little broad. So like we've got, have you seen those like military flag, like with the blue

19:58

line and red line and stuff? Like, so we have some wallets with the police line and the firefighter, the red

20:04

line. And so, Aside from the creator portal that TikTok has, a lot of times on TikTok, I'll just

20:09

type in police and then I'll find pages that, you know, talk about that stuff and

20:13

message them. So those are like, honestly really easy to do.

20:16

And we find some good profiles for that stuff.

20:18

But yeah, just typing on TikTok, like your kind of keyword, and then you can find

20:22

some good profiles to partner with. Yeah.

20:24

I mean, that makes a lot of sense as well. I mean, it's probably another like in between the lines kind of tip here,

20:28

because that's the type of product that people are triggered by these days, right?

20:33

Either one way or the other. either they're super against it and like, this is ridiculous, blah, blah, blah, or

20:39

they're super for it. And so you're gonna get people talking about it, viewing it, the people that are

20:43

into what are very passionate about it.

20:45

And you rather than just selling a standard wallet that, you know, is a

20:49

couple plain minimalist wallet, having something on there that, that gets people

20:52

kind of riled up. This stuff is so tribal these days.

20:55

It's like, it's like reading for sports teams.

20:57

It's either ready, you're either red or blue.

21:00

It's It's funny.

21:02

I don't know. I feel like such a hypocrite because in general, it upsets me so much that we've

21:06

gotten this way. But at the same time, I got a business to run.

21:08

And so if I can leverage that, you know, well, like I'm selling wallets and, you

21:11

know, I might have defund the police or whatever is the other wallet.

21:15

And you put both of those up in different channels and, you know, who cares?

21:19

Let it go. Right. Yeah, for sure.

21:21

Like I said, my brand is more of like a Western audience, right?

21:24

Like I'm from Arkansas. So typically it's like going to be people who are pretty pro police.

21:29

It's like that all fits my my brand and kind of who I'm going after.

21:33

And I think the more I've run e -commerce, like the more you can niche down and kind

21:37

of have like an avatar versus just a general like a money clip wallet that like

21:42

there's thousands of people trying to sell you a money clip wallet.

21:45

You know, I'm not going to make the biggest business out of this, but it's

21:48

going to be a nice niche that I don't have to worry as much about, you know,

21:51

competition. All right. So any last things to mention about Tiktok before we switch gears completely about

21:57

something else I want to talk to you about? Man, yeah, that's kind of the main thing.

22:00

You know, it's more of like, there's a lot of stuff you can do in TikTok, even with

22:04

the PPC ads now. But for the most part, I would say to not overwhelm yourself and get started with

22:09

the outreach because get your account up and start messaging influencers is the

22:13

most practical way to start. And I think once you build a foundation there, you know, you can start looking at

22:17

these other features like, you know, the actual boosting of posts and things like

22:21

that. But I'm always a big fan of starting with simplicity.

22:24

So I don't want to get too into the weeds on those things and just kind of keep it

22:28

with the basics. Yeah. I think the basic message at this point is like, if you've got a product that would

22:34

reasonably work in social media in any way, shape or form, you should probably

22:37

give this a try. The amount of effort, not super high.

22:40

You're going to get someone else to do most or all of the creatives for you.

22:44

Offer them a small cut, significantly cheaper than what you're paying for.

22:48

PPC on on Amazon or the referral fee on Amazon or anything like that.

22:52

So like, I mean, your margins are a lot better and you never know when to you try.

22:57

So now's the time. If you're listening to this, go do it.

23:00

So as I said, I wanted to switch gears and talk about something else.

23:03

It seems like you're always up to something.

23:05

You got this huge team over in India helping people with VA's over there.

23:09

But you got some new software that sounds interesting as well.

23:12

Basically from what I understand, it's like a listing creator syndicator tool

23:17

that like helps you on multiple platforms at once and uses some AI technology to help do SEO specific

23:25

to each platform. So I mean, obviously things work significantly different on Amazon than

23:30

they do on Walmart or on Shopify or other places you might have.

23:34

So. the remaining little time we have left.

23:37

Maybe try a little bit about this, this new whiz bang toy you got going on.

23:40

Yeah. So it actually, it's called Lis Butler.

23:42

He was born out of all this, you know, what I was just telling you about.

23:45

It's like, I've got about 50, 60 SKUs and I'm kind of like, I've got an agency, but

23:50

every agency I know agency owner that has a brand, their brands always like treated

23:55

like the, you know, redheaded stepchild and just throw it off to the side.

23:59

So with the limited time I have, it's kind of

24:02

overwhelming to think about having to list all my products on a different marketplace

24:05

like TikTok or Walmart and like keep up with it.

24:08

And so that's why we started List Butler with the AI boom was to create a platform

24:13

where kind of like your command base for a brand where I can take a news like a

24:18

single SKU, put in some foundational elements and then with AI.

24:23

click a button and like create my listing for Amazon, for Walmart, for TikTok and

24:27

publish it through List Butler. And so that's basically what the software will do.

24:30

And we also are working on a design tool where you can create your images as well,

24:34

you know, cause we have like an army of designers.

24:36

So creating templates for that. Cause the image profiles are different sizes on all the platforms, which is the

24:41

other annoying thing. They're not, there's not one consistent size.

24:45

Right. So you basically a list butlers it's

24:47

The technical term would be like a PIMDAM, a product information management and a

24:51

data asset management software. So all your files in different sizes can be stored in ListButler and then the AI

24:59

will write the SEO. Because most sellers just copy paste their Amazon listing to Walmart or whatever

25:03

marketplace. If you actually look at the score, like they don't want that.

25:07

Like Walmart wants their SEO differently than Amazon.

25:10

So copy pasting is really not a great strategy.

25:13

And so our prompts basically help

25:16

you know, guide and create your listing according to that platform's, you know,

25:20

best practices. That's freaking awesome, dude.

25:24

So we'll make a link real quick on the fly here.

25:27

Ecomcrew .com slash list Butler.

25:30

Make it easy for people that are listening. Ecomcrew .com slash list Butler.

25:35

And Aaron had just shared a link with me to go off and check that out.

25:38

The link is much longer. So I'll throw that over to our team and I'll make a Ecomcrew .com slash list

25:44

Butler. It's not an affiliate link. You didn't pay to be on here or nothing like that.

25:48

I think it's a great idea and a great tool that I wanted to really just kind of talk

25:51

about TikTok. But I was like, well, mention this other thing you're doing because it's pretty

25:55

cool. Because I mean, at the end of the day, margins are getting squeezed in every

25:59

possible way. And so it really comes down to how can you do more things with less manpower, which

26:05

just that costs you less money. Fewer employees, employee costs are typically one of the highest costs for any

26:10

business. Certainly is wrong, true for me and e -commerce.

26:13

I feel like I have my cogs and then my ad budget and then employees are like my third biggest cost.

26:19

And if you can click a button and get listed on all the platforms and not have

26:23

to worry about it and they can do all the SEO and that sounds amazing.

26:27

So yeah, ecompcrew .com slash list, Butler, go check that out.

26:30

Another plug for you. I know you have a VA services over in India.

26:34

We mentioned this in the last podcast. So I know it's a top of mind for me.

26:38

What's the best way for people to find out about that as well?

26:40

Well, so the actual, the unique thing is we're

26:43

kind of white labeling our agency on top of Listbutler.

26:46

And so a lot of brands that are paying for Listbutler right now are paying for our

26:50

VAs on top to actually go in and end of the day, no matter how easy you make it,

26:54

right? Brand owners are busy. So our agency, you can just reach out through the same link, they get my, I

26:59

don't know, maybe Mike, if we can get my email, but yeah, go ahead.

27:02

They can just email me. So yeah, I'll just give you my, my Listbutler email and then the same company

27:07

applies. So, you know, through Listbutler, you could hire out, you know, your designer.

27:11

content writer or a VA. You know, we can help you with TikTok or whatever you need.

27:15

Okay. Yeah. We'll put the, the email in the, in the show notes as well, but you're welcome to,

27:21

to mention it just here right now as well. It's for people that are listening.

27:23

They want to jot it down.

27:25

Okay. Yeah. It's just, it's Aaron at listbutler .ai.

27:29

So yeah, if you shoot me an email, you know, I'll, I could talk to you about

27:32

either business. So I like to end a lot of podcasts these days about topics that I don't really know

27:38

a whole lot about, cause there's a lot of new things that are going out there that

27:41

aren't applicable to me anymore because we've sold a lot of our e -commerce

27:44

businesses. I'm just the one that we're really focusing on.

27:47

It's all Amazon right now. So I'll ask the last question that I've been doing a lot, which is, what's one

27:52

thing I should have asked that I didn't ask?

27:54

man, that's a great question. The one thing that you should have asked.

27:58

I don't know, man. I'm passionate about just team building and operations.

28:04

That's something that I really enjoy talking about is like, how do you build

28:07

the team and build an efficient team and that's so piece and all that kind of

28:10

stuff. But yeah, in terms of trends, I'm probably right there with you.

28:13

I'm not really the most forward thinking trend trendsetter.

28:17

So I don't know if I have much there.

28:19

I think we talked about teams, if I remember correctly, teams and SPS and

28:23

stuff in our last podcast. So again, that link will be in the show notes.

28:27

So well, some people over there for that, because you've built a much bigger team

28:31

than I've ever had. It's pretty damn impressive and you keep people motivated and it seems like they're

28:35

having fun and they're doing a great job. So go check out that episode.

28:38

And Aaron, man, thanks so much for coming by. Really appreciate it.

28:41

It's good seeing again. It's good to talk to you on a more realistic time zone.

28:44

Last time I talked to you on the podcast, it was like midnight your time.

28:48

Yeah. And so at least this is the middle of the day.

28:52

You can go instead of going right to sleep or having to stay up all night to do the

28:55

podcast, you can go enjoy the rest of your day.

28:57

Yeah, man. Thanks for having me on, Mike. It's always a pleasure and I really enjoyed it.

29:04

We hope you enjoyed this episode of the eCom Crew Podcast.

29:08

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29:12

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29:19

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29:24

That's going to do it for this episode of the eCom Crew Podcast.

29:28

Until the next one, happy selling and we'll talk to you soon.