Over the past couple of years, consumers have broadened their view of wellness to one that is more holistic and includes both physical and mental health. Not only are they more aware of the ingredients in the products they put on and in their bodies, but also the social and environmental impacts of the companies that manufacture those products and the retailers that sell them.

CVS has been on the forefront of addressing these consumers evolving beauty and wellness needs through its supplier partnerships, unique and innovative retail concepts, and a finger on the pulse of trends that impact its shoppers.

In this recent webcast, the first of a series of ECRM Beauty Talks fireside chats, Wayne Bennett spoke with Andrea Harrison, VP of Beauty and Personal Care at CVS, about the retailer’s vision, strategy and opportunities it sees around the intersection of beauty and wellness. They also discuss best practices for suppliers looking to do business with CVS.