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savings and more inspiring flavors. This

1:04

is The Admiring Show. Welcome

1:08

back to the show everybody. So I'm excited for

1:10

today because I'm going to cover a topic a

1:12

lot of you have asked us to cover on

1:15

the show. Basically, what we're going to go through

1:17

today is how your habits deliver on your goals.

1:20

So essentially, it's got a little bit to do with

1:22

goal setting, but delivered by the habits that we create.

1:24

I'm gonna give you seven steps to

1:27

making your goals a reality by delivering with them

1:29

on habits that serve you. And

1:31

that is one of the things that you've got to

1:33

evaluate first before we get into the seven steps is

1:35

you get it's great to have goals and outcomes in

1:37

our life. But if we don't develop habits that serve

1:39

us, and we don't have the ability to

1:41

create new habits, we're probably going to produce the

1:43

same exact results over and over again. You

1:46

know, about 90% of our choices

1:48

and thoughts every day are identical. And

1:50

so that's why as a consequence, we produce

1:52

the same external results. In

1:54

life, it's much more important to be focused

1:56

on what's going on inside of us, as

1:59

opposed to what's going on. outside of us because

2:01

everything once it we

2:05

can control the things that are inside of us

2:07

which are our habits. And the

2:09

reason habits matter so deeply, I like James

2:11

Clear's work on this and other

2:13

people's including mine and my book, The Power of One

2:15

More. I have a whole chapter in there of how

2:17

to develop healthy habits that serve you. But

2:19

one of the reasons habits matter is

2:22

not just our day-to-day life, but under

2:24

pressure in life, under stress, we

2:26

always respond reflexively. And

2:29

so it's our reflex to respond habitually.

2:31

So there's a lot of autopilot in life, that's true. That's

2:34

why sometimes you can be driving and not even be thinking.

2:36

And just kind of just pull right off the freeway, go

2:39

to your house, take the left, take the right, you remember

2:41

how you got home sometimes, because you're on

2:43

autopilot, you're on habit mode. But under

2:45

stress and pressure, we respond to these habits

2:47

that are ours. And so how do we

2:49

develop these new habits that serve us as

2:51

opposed to the ones that don't? You show

2:53

me your habits and I'm probably going

2:56

to show you your life. I'm going to show you

2:58

the difference that separates people is what they do habitually.

3:00

And so we're going to talk about how to shift that a

3:02

little bit. So one thing a habit has to have to exist

3:05

is conditioning, meaning you've got to be able

3:07

to do it over and over and over again, so

3:09

that it can replace something that was there before. And

3:12

so for me, when I look at an athlete,

3:14

for example, that's very, very successful, if I deduce

3:16

what their habits are and I develop the same

3:18

habits, I've got a higher likelihood of producing the

3:21

same results as that athlete, if I behave in

3:23

a certain way. In other words, there's

3:25

a consequence for choices and behavior. And

3:27

when we choose the right behavior over and over again,

3:29

success is really not that difficult. It's a collection of

3:31

habits. And so if you wonder whether or

3:34

not you can be successful or

3:36

achieve your goals, that's really not the question. The

3:38

question is whether you'll invest the time to

3:41

get serious about changing the habits that would

3:43

deliver on those goals. Goals without an attached

3:45

habit are really useless, right?

3:47

But actually having great habits with no goal

3:50

is also useless. You just be going through

3:52

the motions without producing a result. And

3:54

so let's talk a little bit about the goal part first.

3:56

There are seven things that I want to cover today as

3:58

it relates to goals and habits. Number one. thing with your

4:00

goals. Write this down. Specificity.

4:03

You've got to get more specific with

4:05

what exactly it is that you want.

4:07

Imagine if you were gonna invest in

4:09

a company and they put their annual report out

4:11

and they go, yeah we want to be profitable or

4:14

we made some money. Would you invest

4:16

in that company? You would want to know

4:18

specifically exactly what was the top line revenue, what

4:20

was the bottom line revenue, what are your expenses,

4:22

what's your forecast. Specifically that you believe the dollar

4:25

amount you're gonna hit the street. You would never

4:27

invest in a company that did

4:29

not give you specific markers for what

4:31

they've done and could not tell

4:33

you specifically what they want to get done and what

4:36

their goals and outcomes are. Yet most

4:38

human beings are wandering generalities about they want.

4:40

I want to be more fit. I want

4:42

to be happy. I want to

4:44

be wealthy. I want to make a lot of money. What

4:47

does that mean? You wouldn't invest in a

4:49

company that didn't have those types of

4:51

specifics. Yet every single day we're

4:53

walking around wondering whether successful invest in

4:55

us. Success is not going to

4:58

invest in you if you're general. By

5:00

the way your mind cannot go to

5:02

work, your brain cannot go to work

5:05

on processing a non-specific general

5:07

result. It doesn't know how to do it. It's got to be

5:09

specific. I want 10 of those. I want to weigh 125 or

5:11

186. I want 12% body fat or whatever it might be. I

5:13

want a hundred thousand

5:17

dollars in income. I'm gonna

5:19

have five meetings. These are

5:21

specific things then you can build a habit

5:23

backwards from them. I'm talking about even the

5:25

people that I coach that you know pay me a significant

5:28

amount of money. When we first encounter I

5:30

was working with a brand new person just the

5:32

other day and he said I just want

5:34

a win. I just want to win and

5:37

I said okay what's that win look like?

5:40

He goes I want a few money.

5:43

I said okay cool I love that. I love your

5:45

passion for it. What's F you money? He

5:48

didn't have an answer and that's

5:50

why he doesn't have F you

5:52

money. He doesn't

5:54

have it and the reason he doesn't have it is

5:56

he has never gotten specific about what that looks like.

6:00

power to getting specific. Right when you begin

6:02

to get specific, your brain wants to develop

6:04

habits to deliver on that outcome if you

6:06

repeat it over and over again. Why?

6:09

Because your brain is constantly trying to conserve energy.

6:12

It's always trying to create a habit so that

6:14

it doesn't have to think, so

6:16

that under pressure, it'll just be reflexive. Okay?

6:20

So, your brain wants to form

6:22

a habit to serve your specific

6:24

outcome. But when that

6:27

outcome is non-specific and general, it'll

6:29

always revert back on producing the

6:31

nothingness that that goal is delivered

6:34

by the habits you already have.

6:37

So specificity is critical. So what I'm saying to

6:39

you is when you review your goals, whether that

6:41

be for the year, the month, or the day,

6:43

I want to have a good day, what does

6:46

that mean clearly? The more clear, the more specific

6:48

you are. The higher probabilities that you'll

6:50

deliver on it and that you will begin to

6:52

create the habits that support it and

6:55

reinforce it on a regular basis.

6:57

Because remember, habits need conditioning. You

7:00

developed this habit you have because you conditioned

7:02

it over and over again. And

7:04

the only way that it's going to get replaced with a

7:06

better one is by conditioning it over and over again. And

7:08

the only way you're going to condition it is

7:11

if it's specific. If it's

7:13

specific. Okay? So please, today I want

7:15

to make 10 contacts, then it's 10. Or

7:18

if I'm going to sit on, I'm making it up, you're going to

7:20

do curls in the gym. Right? I

7:23

want to do 10 curls at

7:25

30 pound dumbbells, whatever

7:27

they might be. Specific.

7:30

And we're going to talk about this later. Measurable and tangible.

7:32

Okay? And so whatever that

7:34

is, you got to have an exact amount

7:36

you want so that we can produce an

7:39

exact habit. Then the reticular activating

7:41

system in your brain knows how important this

7:43

is to you and will begin to find

7:45

the resources, the people, places, and the things

7:47

that have always been around you but

7:50

that you've been oblivious to before to deliver on

7:52

it. In the power of one more in my

7:54

book, I talk about the matrix. I call the

7:56

reticular activating system the RAS in your brain as

7:58

the matrix because it's sort of a... what reveals

8:00

to you what's important. It can actually slow

8:02

things down when you're an athlete or create

8:05

the habits that you need to

8:07

deliver on it. So this part of

8:10

our brain's really critically important to program

8:12

it. It can't program on a non-specific

8:14

general thing. And I'm gonna tell you,

8:16

99% of people, even

8:18

the people who are one-on-one coached

8:20

by me, aren't specific, and

8:23

it's the major part of my work

8:25

with them. Even athletes go, I wanna

8:27

win the fight. Specifically how? Specifically when?

8:29

Wanna have a good game tonight? Specifically,

8:31

what does that mean? Three for four?

8:33

Two hits? You wanna shoot 68? Like exactly what does

8:36

it look like so that we can build the habits

8:38

to back that up? And it might not even be

8:40

that they wanna score a number. It might be that

8:42

I wanna hit 10 crisp golf

8:44

shots right on the button. 10

8:47

of them today, right? Great, or I wanna only have

8:49

25 putts. Great, these

8:51

are specific things that we

8:53

begin to adjust. You'd be amazed at how

8:55

much your brain wants to reserve energy. It

8:59

doesn't wanna think. It wants to build a habit

9:01

so it doesn't have to think anymore and expend

9:03

energy on it. So that's the good news. So

9:05

specificity. If

9:07

you've been listening or watching the show for

9:09

a long time, you know what a big

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9:38

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9:41

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9:43

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9:45

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9:47

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9:49

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9:51

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you listen to this show for a while, you've

10:09

heard me and my guests talk a lot about

10:11

how critical it is to have your wellness goals

10:14

in order, especially lately with me. So you know

10:16

how powerful visualization is. When you visualize yourself one,

10:18

10, 30 years from now, you've achieved all your

10:20

goals, ask yourself this, am I healthy at that

10:22

point? In your visions, of course you are, but

10:25

like anything else, without a plan to get and

10:27

remain healthy, you can't hit the goal. That's why

10:29

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10:31

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10:33

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10:44

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10:57

is capable of. These products and statements

11:00

have not been evaluated by the Food

11:02

and Drug Administration. These products are not

11:04

intended to diagnose, treat, cure, or prevent

11:06

any disease. Number

11:09

two, what's the catalyst step? Just

11:11

write down catalyst step. See,

11:13

I think that everything, James Clear has this thing

11:15

where he talks about, you know, the two minute

11:18

rule, the two minute idea, where if you could

11:20

just get something done for two minutes, it's the

11:22

beginning of a habit that can give

11:24

you the catalyst to success. I call

11:26

mine a catalyst step, meaning

11:28

if you can just do one thing, oftentimes

11:31

there's one move that if you make it,

11:33

it can handle seven other things. So

11:35

ask yourself, what's the catalyst step I could take

11:37

today? So like there's this notion when you go

11:40

to the gym, some people say showing up is

11:42

half the battle. No, it's not. It's

11:45

not. It's not half the battle. However,

11:48

it is part of the battle. And

11:50

so it can be considered a catalyst step, just

11:52

getting to the gym. That's not half the battle.

11:54

It's not even 20% of the battle, but

11:57

it is part of the battle. So perhaps a

11:59

catalyst. step is getting to

12:01

the gym. Maybe a catalyst step is, you

12:03

know, in your business life that you're going

12:05

to, you know, pick

12:07

the phone up five times in a given day

12:10

or type seven emails, but it's some catalyst. You

12:12

do something that's a catalyst to create change. John

12:14

Maxwell talks in his book about the law

12:16

of the catalyst that is a person in an

12:18

organization. They're a catalyst for change. So ask yourself,

12:21

have you got a specific goal of, I want

12:23

to make $100,000 this year or I want

12:26

to weigh 180 pounds or whatever it might be.

12:29

Ask yourself the next question, am

12:31

I specific enough? And what's

12:33

the catalyst habit that I would need? What's

12:36

the catalyst habit? For example, for me, my

12:38

energy was very, very low years ago and

12:40

I decided the catalyst habit that I could

12:42

control was drinking a gallon of water a

12:45

day. That was my outcome. Follow

12:47

me. My outcome was one gallon of water

12:49

a day. Okay. However,

12:52

that was a habit that was difficult to

12:54

create. So I said to myself, what's the

12:56

catalyst step that could get me in the

12:58

door? And that was this, here's the catalyst step.

13:01

I left a one liter bottle of water

13:03

next to my bed, just a liter for

13:06

when I woke up in the morning. And my

13:08

catalyst habit was when I woke up, I drank

13:10

that liter of water before I did anything else.

13:13

That was a catalyst step to get

13:15

me towards my outcome that was specific,

13:18

which was drinking a gallon for the

13:20

day, which was to deliver on my

13:22

overall goal, which was to feel more

13:24

energy and health and vitality in my

13:26

life. So that's an example of a

13:28

catalyst step. What is a catalyst

13:30

that you could do to get you into

13:32

the game to get you moving much like

13:34

James Clear's two minute idea? Okay. These are

13:36

huge things because you can start going step

13:39

by step. It might be just getting to the

13:41

gym. It might be ordering that

13:43

microphone for the podcast you're going to

13:45

start, just ordering the microphone. Right?

13:48

That's a catalyst step. Why does that

13:51

matter? Because deliberation is

13:53

delay. Strategy

13:55

is oftentimes like strategic

13:58

procrastination in the sense that what you're

14:00

doing is you're going to all this

14:02

planning phase but really it's mocking. You

14:04

need more planning, you need more time,

14:06

you need more strategy. That's all an

14:08

excuse not to take action. And

14:10

what I'm saying to you is I cannot teach you

14:13

how to drive a parked car. The most important thing

14:15

you can do is to just get going. You've got

14:17

to write an entire book. Maybe the

14:19

catalyst step is you're going to write the first

14:21

sentence of the book. I had a

14:23

friend of mine when I was struggling writing The Power

14:25

of One More. I just couldn't get decided on what I

14:27

wanted the book to be about exactly. He

14:29

said forget writing the book. He said write out what

14:32

you want the chapters to be first. You don't have

14:34

to even have a title of the book yet. What

14:36

would the chapters be? And so I wrote

14:38

the chapters out just the titles of the chapters, not

14:40

what was in the chapters, not what I was going

14:42

to say about them, not the content, not the quotes,

14:44

not the title of the book, not even the flow

14:46

of the chapters. Just what would the chapters be? And

14:49

what that did is it was a

14:51

catalyst step to get me out of

14:53

delay, to get me out of procrastination,

14:55

to get me away from deliberating about

14:57

it or strategizing about it or planning

14:59

about it. It got me in motion.

15:01

And then I wrote those chapters out. I went, no, that

15:03

wouldn't be the order. I'll flip this. And then the next

15:06

morning I'm going, no, that wouldn't be a chapter that could

15:08

fit in that one. But I'm going to make this a

15:10

chapter. And then all of a sudden I

15:13

started recording audios that would start

15:15

in the book. But the catalyst

15:17

habit that moved me was the

15:19

idea of writing the chapters out. But the catalyst

15:21

habit of drinking a gallon a day was to

15:23

get the one liter of water by my bed.

15:26

And to stop deliberating, stop

15:28

delaying, stop strategy

15:30

sessions that end up

15:32

being procrastination sessions. So huge,

15:35

huge deal. Third, this

15:37

is a big one, identify the biggest obstacle

15:39

or distraction to you getting the goal done.

15:42

What will likely be the biggest obstacle or

15:44

distraction? Because really oftentimes in

15:46

life, it's not about just adding a new

15:49

habit for a goal. It's

15:51

about eliminating one that's obstructing

15:53

our outcome. So

15:56

part of what we've already created is a catalyst

15:58

habit. So it's creating a new habit. The

16:00

third thing then is identify what the

16:02

obstacle is or the biggest distraction. So

16:05

could that distraction be Netflix? Could

16:07

it be your phone? Could it

16:10

be a particular room you're in? Could

16:12

it be a person? Could it be a thought? Could

16:16

it be something else you're doing that's

16:18

no longer important to you that's taking

16:20

up the time that is required to do

16:22

this new thing you want to do? But

16:25

if you don't identify what's obstructing you,

16:27

what the distraction is, oftentimes

16:29

you will revert back but you're

16:31

a pretty powerful person immediately when

16:33

you've got specificity to your outcomes,

16:35

right? That's a big deal. You've

16:37

developed a catalyst stepper habit and

16:39

now you've removed and identified the

16:42

biggest obstacle or distraction? That's

16:44

a huge thing and maybe the biggest obstacle or distraction

16:46

is your lack of self-confidence and you need to immerse

16:48

yourself in personal development as you get going. But

16:51

to some extent if you can I like for me, I

16:54

know for the most part my

16:56

distraction is getting

16:58

into doing things that I call in the

17:00

small. I get into the

17:02

small things. I get into the weeds too much

17:04

instead of staying in the big and creating the

17:06

big things and doing the big things that move

17:08

things. I would say also that prior to the

17:10

change I've made recently with I've had some health

17:13

challenges so I've gotten off of social media,

17:15

one of the best things I've done in a long time

17:17

for my physical and mental health but also

17:19

it's eliminated a huge distraction. You

17:23

can't even begin to imagine how much time you have when you're

17:25

not in a stupid phone looking at stuff that doesn't mean anything.

17:28

It's really incredible or it doesn't even make you feel good anyway.

17:31

So that phone was maybe it's the news, right?

17:34

Maybe it's you're obsessing over the news. You

17:37

know it could be a TV show you're too caught up

17:39

in. If you wonder whether or not you can build a

17:41

new habit or not or you could become obsessed with something,

17:43

think about the last time you fell in love with some

17:45

TV show on Netflix or Amazon and you streamed 18 of

17:47

them in a row. So you're pretty good at staying focused

17:49

aren't you? You got pretty

17:52

specific with what you wanted to do but

17:54

what that stuff can become is becomes the

17:56

obstacle or distraction and not the thing that

17:58

leads to our success. And so identify... that.

18:00

Number four success

18:02

leaves footprints. Listen

18:06

there's a pathway already there there's no hacks

18:08

or shortcuts to success but

18:11

there kind of are. I was getting a new

18:13

phone yesterday and the young man

18:15

that worked in that store is 20 years old and

18:17

he's got a baby. I got to

18:20

know him pretty well as we were sitting there ended up

18:22

being a few hours of getting a new phone and I

18:24

just loved him and he had so many questions for

18:26

me you know about success in life and he just

18:28

wants to be somebody so badly like he's got a

18:31

fire burning in him that I didn't

18:33

see with other people that worked in there but I did see

18:35

in him he's you know what I mean that special one it's

18:37

got a fire he wants to be somebody wants

18:39

his life to be awesome he wants to compete wants to be

18:41

successful I want to be wealthy like many

18:43

of you do and he

18:45

said is there any tips mr. my

18:47

lead or hacks or shortcuts I

18:50

said you know what there's no shortcuts to success and I

18:52

said well there actually is success

18:55

leaves footprints because what do you mean I

18:57

said well the quickest way is to find somebody who's

18:59

already done what you want to do and get as

19:01

close to them as you can if getting

19:04

as close to him as you can is reading their book then you're

19:06

closer than when you didn't read the book if

19:08

it's listening to their podcast listen

19:10

to their podcast and maybe you closer to

19:12

them there not just me anybody doesn't not

19:14

necessarily saying that with me or

19:16

I said as a young person see if you can't

19:18

go to an event or a seminar they have and

19:20

best go to work for them if

19:23

you can go to work because I don't know what industry I want

19:25

to get into what do you think and I named a few different

19:27

industries and I said like he said well maybe

19:29

I'll get into real estate I said well if it were

19:31

me and I was gonna get into real estate I'd find

19:34

out who the top broker in this town is or in

19:36

this area is and I would go to work for them

19:38

and I'd work for as little as I have to work

19:40

for to pay my bills to get up close and to

19:42

learn and I told him I said there's this great Chinese

19:44

proverb and I said the proverb goes

19:46

like this if you want to know the road ahead ask

19:49

those coming back because

19:51

they've got footprints they've left And

19:53

so success leaves clues, but it leaves footprints

19:56

the exact steps to take. So go find

19:58

somebody who has taken those. Stamps and

20:00

will learn from them and duplicate it

20:02

and make it your own. Don't copy

20:04

them. Model them. There's a difference when

20:06

you copy someone and you become like

20:08

a knock off version of them. And

20:11

it almost looks like you're doing an impression of another

20:13

person. I've. Watched a lot of people

20:15

do that that comes across in authentic, not

20:17

very can grow it, not real because we're

20:19

all unique. Human beings have

20:21

their own talents and nuances and

20:24

idiosyncrasies. And so when you just

20:26

verbatim copy somebody, It's. Just

20:28

a weaker knock off version. but modeling

20:30

somebody is slightly different. That's a learning

20:33

from them and then making at your

20:35

own to fit your personality, your intensity

20:37

level, Your. Talents and

20:39

giftedness. So. Model Someone

20:41

who's left the footprints and that much

20:44

faster way to get your goals and

20:46

the thing that you should be modeling

20:48

and them. Are. Their

20:50

Habits Or is their habits? What are

20:52

their day to day habits they have

20:55

that have delivered on the results they've

20:57

gotten because often times we're not sure

20:59

what the habit is. we need to

21:02

form. But. Somebody else does

21:04

know. And. So whether that's reading their

21:06

buck listening to their podcast, going to their of

21:08

Vent if they have one. Or. Going to

21:10

work from. And. For the record, I'm

21:12

not talking so much Me I would be

21:14

the person Tg Real Estate. I'm

21:17

just giving you an example. So whatever that industry

21:19

as find the best person in it and get

21:21

as much information from them as you possibly can.

21:23

With the advent of social media, that is one

21:25

of the great gifts that you could follow somebody

21:27

who's in a particular industry or craft you want.

21:30

And. People are pretty free with giving away

21:32

information now. Up. For free on

21:34

there podcast on their social media she

21:36

can begin to learn from them. So

21:39

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22:41

Number five, depth

22:43

perception. I think

22:45

most people don't realize that they're much closer

22:47

to their dream and their goal than they

22:49

realize. And so most people don't have a

22:51

lack of vision or a goal. What they

22:53

have is a depth perception problem. They

22:55

think they're further away than they are from the goal because

22:58

they think it's so far away. And by the way,

23:00

it could be years away, but you think it's really

23:02

far away. Because you think it's so far away, you

23:05

behave like it. You've created thoughts, patterns

23:07

and belief systems that

23:10

will always keep it there that far

23:12

away because you think it's so

23:14

far away. And it's a lie. The truth of

23:16

the matter is you're probably one decision away, one

23:18

mentor away, one new habit away,

23:20

one new strategy away, one new catalyst habit

23:23

away from completely changing your life. And so

23:25

there's a depth perception issue for most people,

23:27

which is they believe these things they want

23:29

in their life are further. That doesn't mean

23:31

it doesn't take a long time. It doesn't

23:33

mean you don't need aggressive patience where you're

23:35

aggressive but patient. It does

23:37

mean though you should be in a hurry. Not

23:40

enough people are in a hurry. I

23:42

mean a lot of people, they're too casual. They

23:44

walk too slow. They talk too slow. They don't really

23:46

believe anything's coming around the corner that's going to change

23:48

their life. So as a consequence, they don't look for

23:50

it. But what if you lived in

23:53

anticipation that you're going to meet

23:55

that next person or that next account or that one client

23:57

that's going to view tons of referrals or

23:59

that one idea. or that one thought or that

24:01

one mentor or that one relationship or that one

24:03

emotion, that one strategy. What if

24:05

you lived in anticipation of that? That

24:07

your depth perception changed. You said, I'm one away. I'm

24:10

the power of one more away. Then

24:12

your reticular activating system goes to work

24:14

on finding it because you believe it's

24:16

true and it's important to you. If

24:19

you're oblivious to it and you think

24:21

it's not going to happen forever, those

24:23

very things, people, places, thoughts, etc., could

24:25

present themselves to you and you will

24:27

not see them. Always give

24:30

this analogy, which I know you've heard before, but

24:32

if you ever buy a new car, it becomes important

24:34

to your RAS. I bought a Tesla once and

24:37

I remember everywhere on the road I could see Teslas

24:39

after I bought it. I mean,

24:41

I'm driving my family crazy. There's another one. There's a

24:44

red one. There's a white one. Other side

24:46

of the freeway, three lanes over. There goes another. Right? You've

24:49

all had that happen. Why? Because they became

24:51

important to me because I owned one. All of a sudden,

24:53

my RAS reveals to me even things out of the corner

24:55

of my eye over here. Those things were

24:57

always there. Those Teslas were always there.

24:59

Why didn't I see them before? Because

25:02

I didn't have them as important to me and I didn't expect

25:04

to. So, if your

25:06

depth perception is that it's years and years

25:08

away, these Teslas of your life you

25:10

will miss. These Teslas

25:12

come in the forms of the one idea, the one

25:15

person, the one client, the one relationship, the one thought,

25:17

the one emotion. You miss them. They

25:20

were delivered to you. You didn't hear them. You didn't see them

25:22

or you didn't feel them because they weren't

25:24

important to you and you didn't believe strongly. Your

25:26

RAS is a prover. It's going to

25:28

prove you right. It's going to

25:30

find the things. It's almost like you have a belief system. It's

25:32

like the top of a table. What

25:34

the RAS is trying to do, the RAS

25:37

is trying to find references to

25:39

prove you right, to put legs under

25:41

it until it's stable. And then once it's stable, that's

25:43

why like if you're debating politics with somebody or something

25:45

like that, they had an opinion and then their brain

25:47

went to find the references to prove them right. And

25:50

now they're like an immovable object and you shouldn't even be talking

25:52

to them. You know what I'm talking about, right? So

25:54

their RAS reinforced it and then their algorithm reinforces

25:57

it and then all their friends reinforce it. They

25:59

got all these. legs under the table, they're

26:01

an immovable object because their RAS is going

26:03

to prove them right. So if

26:05

you strongly believe your goals and dreams and vision

26:07

are right around the corner that you're the power

26:09

of one more away, then your RAS

26:11

goes to find those Teslas. But

26:13

if you believe it's far away, it doesn't

26:16

see them even when they present themselves to you. And

26:18

that's why some people become mega successful

26:21

and other people don't. It's not about

26:23

talent. It's almost never

26:25

about talent. It has a

26:27

lot to do with our mindset, our mental

26:29

programming, our vision, and our

26:31

goals and our habits. One

26:34

of the things to deliver on a

26:37

goal is the habit of accurate depth

26:39

perception, accurately using your RAS to find

26:41

things. And that just makes your goals

26:43

important to you. See, go all

26:45

the way back to number one. If I have non-specific

26:47

goals, I want to get in shape. I want to

26:50

be wealthy. What's my RAS

26:52

going to find to process that? Nothing.

26:55

But if it's I'm going to weigh 180 pounds and

26:57

I'm going to be whatever is shredded, all

27:00

of a sudden your RAS listens to the article

27:03

on the new protein that's out or sees

27:05

the new workout or introduces you

27:07

to a trainer or a workout person

27:09

or a book on something. They were

27:11

always there but now you're seeing them

27:13

because they're important to you. Okay? And

27:16

of course, maybe it creates new associations for

27:18

you. Make new friends that are in that

27:20

space and you're elevated because of that. So

27:22

depth perception matters, the RAS matters. Here's

27:25

the last thing I'll tell you on that. I

27:28

don't actually know exactly what the data

27:30

is on this but there's a bunch of data

27:32

that suggests that anything a human being

27:34

gets focused on for a year, they become in

27:36

the top 5% in the world at that craft.

27:39

Isn't that fascinating? The power

27:41

of a human being who becomes obsessively focused

27:43

over a year or two ends up being

27:45

in the top 5% of whatever that is

27:47

that they choose to get obsessed with. You

27:50

could have never ever, like I'll give you an example,

27:52

I never had ridden a horse in my life until

27:54

once when I was a little boy but I knew

27:56

nothing about horses a year or two ago. Like

27:59

literally nothing. three years ago and

28:01

then I started riding. I didn't know the difference

28:03

between a bridle and a halter.

28:06

I didn't know how to lunge a horse. I didn't know

28:08

what posting was. I didn't know about hooves. I didn't know

28:10

about the veterinary things,

28:12

the chiropractic stuff with horses. I didn't

28:14

understand the reigning aspects. Using your legs

28:17

is pressure, all these different things but

28:19

I became pretty obsessed with horses and

28:21

riding horses. Although I'm not a great

28:23

rider, I'm probably in the top five

28:26

percent. Why? Because 90% of people don't

28:29

know anything. I've eliminated them

28:31

right off the top and then

28:33

just the fact that I've gotten okay at riding, I'm

28:36

not ever going to be a roper or a

28:38

jockey or any of those other kind of things.

28:40

Those are the top one or two percent. I'm not going to get to

28:42

that. But you know what? If

28:44

I were 18 years old or 15 years old, maybe

28:46

I could have got to the top one or two

28:48

percent. But you can get to the top five at

28:51

about anything with obsessive focus. If you

28:53

know nothing right now, nothing at

28:55

all about playing chess. Never

28:57

played in your life. But you came obsessed with playing

28:59

chess, the rules of the game. You played it over

29:02

and over again. You read the books, you studied the

29:04

pros. You may never be the grand champion but you

29:06

can get better than 95% of the

29:08

people at it. So don't underestimate total

29:10

immersion in something and how great you could

29:12

get at whatever it is. Fitness, exercise, reading,

29:14

podcasting, writing a book, starting a business, getting

29:17

into any industry. I believe you could get

29:19

into any industry as long as it takes

29:21

advantage of some of your talents and giftedness.

29:23

And if you become obsessed in that industry,

29:25

you get the right mentor, you get specific

29:28

on your goals, you eliminate the distractions, you

29:30

have the catalyst habits in your life, you

29:32

have the right depth perception. I believe you

29:34

can get to the top five percent of

29:36

that industry. Let me say

29:38

that to you again. You could choose

29:41

any new career. This is my opinion

29:43

with rare exception as long as you

29:45

have some giftedness towards that craft or

29:47

proclivity for it and start from

29:49

scratch. And in a year or two, if you're

29:51

obsessed with learning and growing and trying and doing

29:54

all the things we're talking about here, I believe you can get

29:56

to the top five percent of that industry. I

29:58

believe the data suggests this. It may take a

30:00

year or two, but you start to eliminate all

30:02

the unfocused people. First off, you eliminate all the people

30:04

not in that industry, then all the people who

30:07

quit, then all the people who can't deal with a failure, then

30:09

this, then that, and you start getting pretty darn good, I think

30:11

you get to the top 5%. And

30:13

then from there, it's a dog fight to who the best in the

30:15

world is at anything. That requires hard

30:17

work, refining of the game, good fortune,

30:20

blessing, momentum,

30:22

but top 5%, you can get there. And

30:25

I think you ought to walk in with that type of confidence. I'm going to get into

30:27

real estate. You know what, in a year or two, I think I can get to the

30:29

top 5%. I'm going to get

30:31

into finance. I'm going to

30:33

get into, I'm going to open, I'm going to

30:35

get into writing books, whatever it might be. I

30:38

think you get to the top 5% if you do

30:40

these things. I can't promise you that, but the data

30:42

suggests just about anything. Something as goofy

30:44

as riding horses part-time, you get to the top

30:46

5%, you eliminate all the people who don't do

30:48

it, who aren't even trying, who've quit, and

30:51

you slowly move your way up the ranks. Number

30:53

6, where performance

30:55

is measured, performance improves. Now

30:58

that you've got your goals and you've got some of

31:00

these habits that you're reinforcing, okay, you

31:04

have to measure it. You have

31:06

to measure your performance or that of other people, but

31:08

let's just take you. You got to measure regularly

31:10

if you're changing that way. You got to weigh

31:12

in regularly. You got to do your body fat

31:15

regularly. You got to diagnose your workouts. Are you

31:17

getting stronger? Are you getting weaker? What body parts

31:19

are getting better? If you're starting to write a

31:21

book, you've got to measure the progress of writing

31:23

the book. If you should be

31:25

having written 30% of the book by now, it needs to be

31:27

measured over that period of time. If you're

31:29

going to make $100,000 this year, you should be

31:31

at XYZ through the year. If you're going to

31:33

save a million dollars in your lifetime, you're measuring

31:36

the amount of savings you have. If

31:38

you're not measuring a performance

31:40

regularly, it will not improve. But

31:42

when you do measure something regularly, typically it

31:45

improves. Go back to investing in that company.

31:47

You want that company to be reporting to you if

31:49

you've invested in it over time of how they're doing.

31:53

Because if they don't, it's unlikely they're

31:55

going to improve. Human

31:57

beings, when they are measured, they improve.

32:00

So whether you lead people or are leading

32:02

yourself, one of the greatest gifts

32:04

you could give yourself is by challenging yourself

32:07

to have your performance measured. The

32:10

numbers matter, the leaders board matter,

32:12

the scoreboard matters. You

32:14

got to have the courage to look at the scoreboard of

32:16

your life, look at the scoreboard of your weight loss, look

32:18

at the scoreboard of your new business, look at the scoreboard

32:20

of your wealth, the scoreboard of your relationship. Where

32:23

it's measured, it improves.

32:25

When you hide from measuring it, it's not

32:27

going to improve. So you got to

32:30

measure it. And lastly, seven. You

32:33

have to have an appropriate celebration and recognition

32:35

when you do achieve a goal along the

32:37

way. See, listen,

32:41

your brain needs to be rewarded appropriately when you

32:43

achieve something. So if you, a lot of people,

32:45

I did this when I was young, I would

32:47

just achieve it, okay, on to the next one,

32:49

on to the next one, on to the next

32:51

one. That's a formula for burnout. Because

32:54

your brain eventually goes, I don't want to do this

32:56

anymore. I'm not getting anything out of it. I'm getting

32:58

no dopamine out of this. If

33:00

I don't get any dopamine, I don't

33:02

want to do it again. So you've

33:04

got to give yourself appropriate celebrations and

33:07

recognition. If you're leading other people, appropriate

33:09

celebration, appropriate recognition for their achievements. And

33:11

I'll talk about appropriate lastly in a

33:13

minute. But what has to happen

33:15

is your brain has to say, I got a

33:17

reward. I got my dopamine hit. The good news

33:19

is all the data tells us that we get

33:21

more dopamine as we approach the finish line towards

33:24

a goal, as we actually get when we get

33:26

there. So just the pursuit of greatness can give

33:28

you the dopamine that you're looking for. But when

33:30

you get there, for most people, it falls off

33:32

the charts. It's like a crash.

33:35

It wasn't what I thought it would be. I'm

33:37

on to the next one. I'll celebrate the next

33:39

time. And you're training yourself to not

33:42

really want to keep doing it over and over again. So

33:44

you got to have appropriate celebration and

33:46

you got to do recognition of yourself. Now, on

33:48

the other side of that, I've seen people with

33:51

completely over the top celebration. They hit their best

33:53

month ever in sales and they go to vacation

33:55

for two weeks just when they've got momentum going.

33:58

That's insane to me. You just create. What

34:01

you're doing is destroying your

34:03

success, sabotaging it so that when you

34:05

get back, you're back to ground zero

34:07

again. So most people's problem is not

34:09

that they don't appropriately celebrate a little

34:11

bit. It's that they overly celebrate. They

34:14

celebrate too much. They flinch. They

34:17

recognize because as they approach their

34:19

finish line, they didn't set up a new goal

34:21

and a new outcome that stretches them out even

34:23

further. This is a major mistake. I

34:26

got there and I just didn't know. No, as

34:28

you're approaching the finish line, get there.

34:31

Don't move it. Don't move the finish line because if

34:33

you move the finish line, you never get there. You

34:35

never get the dopamine. But

34:37

when you get the celebration, get there, celebrate

34:39

and move it forward. What's the next thing?

34:41

What's the next number? Where are we going

34:43

next? And again, it's got to

34:45

be specific. We got to eliminate distractions. We need a catalyst habit.

34:48

We need these other things. But

34:50

please appropriately celebrate. Twenty

34:53

percent of you won't celebrate at all and you're

34:55

eventually going to burn out and train yourself not

34:57

to go for it. The other ones over celebrate.

35:00

They take too much time in between, right? They

35:03

sabotage the very results they got. Usually,

35:06

most winners, real achievers, don't

35:09

celebrate enough. And people that

35:11

are always going to struggle in their life, man, I remember this

35:13

just coming up in business. I was like, so you

35:15

just had your best month ever and you took four

35:17

days off? Or

35:19

you just had your best quarter ever and

35:22

you stopped doing all the things that

35:24

created that quarter. Like you think you're done. Like you

35:26

think it's all going to work out now. That you're

35:28

over the hump. That you don't have to work like

35:30

that anymore. Successful people

35:33

do what they did to get there and

35:36

more the next time. Unsuccessful

35:38

people stop doing what it required for them

35:40

to get there in the first place and

35:42

they do less. I never

35:44

understood that. Let me say that to you

35:46

again. I want you to evaluate. You just hit your sales goal. You

35:49

just hit your financial goal. What

35:51

did you do to get there? And what

35:54

you did to get there, do it again

35:56

and more to produce the higher result. It's

35:58

going to require more. But what

36:00

most people think is they think, oh, I got there.

36:02

I have to do that anymore. I've got momentum in

36:04

a different position now. Things are okay. I'm past the

36:06

scary phase. I don't think so.

36:09

You got to do more than what it

36:11

required. And that's why you'll see

36:14

great athletes. I think of like the Kobe

36:16

Bryant's and their work ethic of the 3am

36:18

workout. Everybody on the team went to practice.

36:20

He'd do that 3am workout, then go to

36:22

the team practice, then come back after lunch.

36:24

Then again, and that's after winning championships. That's

36:27

after the titles. That's after the recognition.

36:29

And that's why he was Kobe Bryant

36:31

and other very talented players, names we

36:33

don't remember. They won a championship or

36:35

they got to the NBA, but

36:37

for some reason they overly celebrated

36:40

and they didn't re-up their game. Here's

36:43

what the great ones know. That

36:46

the habits that got me there will

36:48

keep me here and I'll have to

36:50

create new habits and better habits to

36:52

get me to the next level. The

36:54

people that lose, abandon the very

36:56

habits that got them there in the first

36:58

place. Is that crazy? Think about that again.

37:00

If habits are what are delivering on it,

37:03

you finally got your habits right. You finally

37:05

produce the results and you stop the habit.

37:08

You somehow think that it's just going to keep going. This

37:11

is the delusion that's happening to

37:13

people. And this is why most

37:15

people are successful for

37:17

a while and then they're not. And

37:20

the reason they're not long-term is they stopped doing

37:22

what got them there. Really successful

37:25

people say, these are the habits

37:27

that got me here. What's the new,

37:30

even better improved habit that would get

37:32

me higher and better? And

37:34

so that's how you got to look at

37:36

it. Upgrading your habits to get to the

37:38

next level, not stop doing the things that

37:40

got you there. And then the last thing

37:42

I just want to kind of give you

37:44

the, maybe the warning of, of someone who's a little

37:46

bit further down the road. Something

37:49

that happens to us insidiously when we achieve

37:51

or when we get better. Ironically,

37:55

getting better can actually cause us to be

37:57

very hard on ourselves. Most people will never.

38:00

never tell you this. Because what happens is

38:02

when you grow and get better as a person, you

38:05

begin to look back at the former version

38:07

of yourself and

38:09

judge it, judge them

38:12

and decisions or choices you made. Because

38:15

now you have acquired more wisdom

38:17

and information and maturity, maybe experience.

38:19

We have a tendency to judge

38:21

other people or judge ourselves unfavorably

38:24

when in fact us three or four or five years

38:26

ago didn't have this level of experience, didn't have that

38:28

level of wisdom, didn't have the information or the maturity.

38:31

So to judge yourself for lack

38:33

of success in the past or failures in

38:35

the past isn't fair to you because

38:38

you didn't have all that wisdom, you didn't have the information,

38:40

you hadn't been down the road. And

38:42

also to judge other people who

38:45

have not acquired your level of

38:47

wisdom yet or information or experience

38:50

isn't a healthy thing either. Because

38:52

someday if they go down the road you've

38:55

gone down, they'll acquire that as well. So

38:57

just be guarded against judgment of your former

38:59

self or judgment of other people so that

39:02

you can keep that mindset. You

39:04

have been saying this lately so much, there's this great

39:06

Gandhi quote that says, I will not allow you to

39:08

walk through my mind with your dirty feet. And

39:11

one of the things that have the dirtiest feet

39:13

in life is judgment and assessment of

39:15

ourselves or other people. It's one of the worst things

39:17

you can do for your mindset. And

39:19

so sometimes when we begin to achieve, we

39:21

become more judgmental of other people because

39:24

they're not where we are or friends of ours that

39:26

haven't come along the same journey or

39:28

we become judgmental of our former self.

39:31

And none of that judgment is healthy

39:33

nor justified and does not serve you.

39:36

And so make sure you protect yourself from judgment as

39:38

well. Okay. I hope

39:40

today helped you, it certainly helped me. I think these are

39:42

great steps to help you with your goals and your

39:44

habits that maybe you haven't heard before. Seven

39:46

steps to getting there and to program

39:48

that reticular activating system in your brain. I hope it

39:50

helps you today. I'm just here to serve you and

39:53

hopefully contribute in a small way to making your life a little

39:55

bit better. God bless you. Max out.

40:00

This is the end now, it shall.