0:38

We are so pleased to

0:41

have you back here with us again.

0:45

This is a place for you

0:47

to relax. It's a place for you to unwind.

0:50

And it's a place for you to think about cereal. Hello.

0:54

Welcome to the Empty Bowl, a meditative podcast

0:57

about cereal. My name

0:59

is Justin McElroy and I'm a serial

1:02

enthusiast. And my name

1:04

is Dan Gubehr and I am a serial

1:07

storm chaser caught

1:08

up in this whirlwind of new

1:11

serial news and also

1:13

a real thunderstorm that is storming

1:16

up a storm out my window right now. So

1:19

if any stormy ambiance comes

1:22

through to this recording, you can just pretend that,

1:25

instead of our usual setting of pretending

1:27

we're floating on

1:28

a cereal sailboat on a sea of

1:30

milk, you can pretend that we

1:33

are safe in your seaside cottage

1:35

overlooking the sea from

1:38

the side. We

1:43

have a lot of cereal

1:46

news to tell you all. It sort of all

1:48

came in at once. It's

1:50

as close as we get to hecticly running around

1:52

the empty wall newsroom. Clutching

1:55

papers, slamming file cabinets.

1:58

Okay. leads and confirming

2:01

with our sources. But

2:04

so we're going to go through that. We have one

2:06

brief review for you, but I, I don't know whether

2:09

there'll be that brief because I

2:11

have a suspicion. It may be, um,

2:14

Joo's exceptional,

2:15

juicy. Thank you. And,

2:17

uh, and we'll have a little bit more free, free

2:20

wheeling discussion, uh, later

2:22

in our third segment. Uh, but Dan, let's,

2:24

uh, let's not wait any longer.

2:26

Uh, tell me about what's going on in

2:28

the, in the world of cereal. So

2:31

there's another entry into the

2:34

esteemed lineage of Little Debbie

2:36

slash Kellogg's collaboration

2:39

cereals. So, so

2:42

far we've gotten oatmeal cream pie cereal,

2:44

cosmic brownie cereal, nutty

2:46

buddy cereal, and now

2:49

Little Debbie Swiss Rolls cereal.

2:53

Yeah, this, this is, uh,

2:55

this This year, how do you feel about this

2:57

series overall, Dan? And how does that sort

2:59

of, well, actually allow me, if I may talk

3:02

about the Swiss Cake Roll for a moment. Please, please.

3:04

I should clarify, because I went to school with

3:06

a lot of these in my lunchbox. I

3:11

think a Swiss Roll is probably more common in

3:14

Europe. Switzerland? Yeah, Switzerland.

3:17

I know I've seen a lot on Great British Bake

3:19

Off, but it's sort of a small rolled

3:22

up chocolate cake, chocolate

3:24

doubles for cake with cream

3:27

inside and then enrobed in

3:29

the finest plastic chocolate money

3:32

can buy and there's two

3:34

to a pack so it's a it's a real treat.

3:38

Did you did you grow up eating these a lot you're saying?

3:40

Yeah

3:40

I had my mom used to put a

3:42

little Debbie in my lunch every day this is not like

3:45

I mean I like a more than

3:47

star crunch probably

3:50

a little bit like cosmic brownies

3:52

are better than

3:53

these but uh, Swiss

3:55

K-carls are better than Nattie Buddies. It's like there's

3:57

a whole tier. There's a detailed hierarchy.

4:00

Yeah, I hate it. I don't know

4:02

how you feel

4:04

about this series and how does it inform your sort of

4:06

thoughts on this Swiss

4:08

cake roll cereal?

4:10

It's a very, I was going to say hit or

4:12

miss line of cereals from

4:15

little Debbie, but I don't know if that's quite

4:17

accurate because like

4:18

none of them have been super hits

4:21

and I guess none of them have been like really catastrophic

4:24

misses. Yeah. They've been really

4:26

just like middle of the road for the most

4:28

part. The oatmeal cream pie one they did first

4:30

was definitely the best, even though it didn't really

4:33

taste like oatmeal cream pies. The

4:35

Cosmic Brownie, definitely the most disappointing,

4:38

very blandly chocolated. And

4:40

then the Nutty Buddy was kind of surprisingly

4:43

all right. It had a nice like butterscotchiness

4:45

weirdly enough to it, but it

4:47

was the kind of thing where it didn't really hold my

4:49

interest through the entirety of a box. So

4:54

I feel like the Swiss Rolls cereal,

4:56

when you look at it, there's nothing obviously

4:58

shape aside that sets it apart structurally

5:01

from what the Cosmic Brownie cereal

5:03

probably tasted like. Yeah. I

5:06

can't really imagine it tasting too much different, which is

5:08

sad because I did grow up eating Swiss rolls

5:10

a lot too. I really like how, you

5:13

know, obviously I like how you can peel them apart and really

5:15

dissect them as you're eating them, as

5:17

you unfurl them and enjoy

5:20

the creamy innards. And

5:22

I also like how they straight up just one up the

5:24

Hostess Ho-Ho by giving you two to a

5:26

pack instead of one. But

5:30

I don't know, I really like Little Debbie branding

5:32

and the whole extended universe of snack

5:34

cakes, but it's just one of those

5:37

things that like, unless you're willing to do

5:39

something extra to add a level of decadence

5:42

into the cereal to really, really echo

5:45

what the the snack cake is all about, it kind

5:47

of just feels like the lowest

5:49

common denominator translation of, oh

5:51

this is a chocolatey creamy snack

5:54

let's make a chocolate

5:56

spiral puffed piece and say that that

5:58

there's a creamy coating when it's probably just

6:00

the same sugary icing

6:02

that's on every single cereal that's ever existed.

6:06

So, I don't

6:07

know, I mean, I'll never totally

6:09

say that a cereal is gonna be bad before I taste

6:12

it. That's probably a lie, because I think we've done that

6:14

many times on this show, but I'll

6:16

still try it and then see what

6:19

the presumed fuss is presumably all about.

6:23

Yeah, I'll hold

6:25

out, Hubs. I think you're realizing that

6:27

like how much

6:30

of a role like texture

6:32

plays in these cereal in

6:35

these snacks right like a role there

6:38

thank you how much of a role

6:41

that the the texture

6:44

plays in these because if you try to remove

6:46

that from them I think it's hard to nail

6:48

even something approximating

6:51

the spirit of these.

6:53

Yeah, I mean it'll be nice to see

6:55

the milk gushing inside these

6:57

swirl-shaped pieces. I think they'll have a nice aesthetic

7:00

appeal, much like the Cinnabon cereal, but...

7:04

What a love to cream, representative. I feel like that

7:06

was missing in a note milk cream pie, and I would love

7:08

to see some sort of marshmallow or

7:11

something. Yeah, you think with the

7:13

obsession of just tossing in those small

7:15

white marshmallows that it'd be kind of a no-b Maybe

7:22

next time.

7:26

Um, oh this next one looks good, Dan,

7:28

but I don't know, man. I don't know. Rainbow.

7:31

Baby. Crispies.

7:35

Which is like the closest to fruity

7:37

pebbles a non-fruity pebble

7:39

cereal has possibly ever come. This

7:43

is like...

7:45

They're... they're... they're crispies,

7:47

but they're rainbow colored and And even

7:50

the way they portray them on the box makes them

7:52

look more flat and disc-like like a

7:54

fruity pebble. You mean, this

7:57

is like, yes, it's fruity pebbles.

8:00

like off brand, off brand

8:02

3d pebbles. Yeah. Off brand, but still named brand

8:05

just adjacent and from Kellogg's,

8:07

I guess. And I don't

8:09

know, this is not even really related to the cereal, but a

8:11

pet peeve that I have about Crispies in particular

8:14

is that it's like impossible to look up any

8:16

new flavor of a Rice Krispies cereal

8:18

and find any information about it. Because like

8:21

the mass proliferation of

8:23

different like recipes for different Krispies

8:26

treats out there like totally

8:28

clogs the SEO for any like actual

8:31

crispy cereal. So if I look up rainbow Krispies,

8:33

if I look up fruity Krispies, I'm just gonna get a

8:36

thousand recipes for like homemade fruity

8:38

rice Krispies treats or rainbow colored ones.

8:41

Oh that's funny. Yeah. I wonder,

8:43

have you heard anything

8:45

about the flavor of these?

8:47

I mean it's ostensibly just fruity.

8:51

I did see... I mean

8:54

yes they and I think it would be weird if it was like

8:56

bitter. Sour

9:01

Krispies. Sweet and sour hickory

9:03

smoked barbecue Krispies. They're

9:05

rainbow colored, yeah, but they're nacho

9:08

blasted. I

9:10

did see John Riggs is another

9:12

guy who does a lot of cereal content and he posted

9:14

about how he we thought it tasted like the old rainbow

9:17

bright cereal,

9:17

which is not something that

9:20

I've ever tasted. And it's impressive that he can have

9:23

such like arcane recall of what such

9:25

an old cereal tasted like. But I know if

9:28

you tasted something that tasted just like say Smurfberry

9:30

Crunch, it'd probably awaken those old echoes

9:33

of memory really well for you. So. I

9:35

mean, that to me is very, I mean, that's really

9:38

exciting. I mean, that something

9:41

is captured. He has to reach that

9:43

far back into the annals, right,

9:45

to describe the flavor, and it's also definitely

9:47

aesthetically, it looks

9:50

a lot like rainbow bright, which was probably

9:52

informing that, I would guess to a certain extent, but I

9:55

mean, that's exciting. We'll have a new, you know,

9:57

a genuine new flavor here. That

9:59

would be.

10:00

quite a treat. Yeah, I want to hope that there's

10:02

someone like at Kellogg's or another big cereal

10:04

company with like our same encyclopedic

10:06

knowledge of old cereals and like on the slide

10:08

they're trying to recreate these old formulas.

10:12

That's my, that's my head cannon.

10:16

Uh, what's next? Oh, Rice

10:19

Krispies refuses to

10:22

stop. Mm-hmm. Once you snap,

10:24

crackle pop, you just can't snap,

10:26

crackle, stop. And

10:30

so

10:31

Rice Krispies is also teaming up with Frankfurt

10:34

again, the candy company that produces

10:37

so many different cereal

10:39

based confections for all different kinds of

10:41

corporate entities, because they've worked with pebbles

10:44

a lot too. So maybe Rice

10:46

Krispies is really just stealing from the pebbles

10:48

playbook entirely, those sneaky elves.

10:53

But Frankfurt and Kellogg's are introducing two

10:55

Rice Krispies flavored candy bars

10:58

that come in both marshmallow Krispies and

11:00

strawberry Krispies. And

11:03

I don't know, I when

11:05

I posted about this I saw a lot of people echoing

11:07

the fact that like Frankfurt is like

11:10

bottom of the barrel when it comes to confection

11:12

quality and it kind of tends to taste

11:15

a lot kind of cheap and mass-produced.

11:18

The eggs were rough, like those

11:20

foil wrapped eggs. They

11:23

were like impossible to open without leaving.

11:26

I would say like every third one you'd eat, there'd be

11:28

like a little foil left

11:31

in it. Like just that you didn't get unstuck.

11:34

And the flavor of them was just not worth

11:36

the... Yeah,

11:39

not quite worth that. And something about

11:41

just like

11:42

a crispy marshmallow flavored

11:45

candy bar does not sit right with me. As

11:47

someone who doesn't really eat just marshmallows,

11:49

the thought of like a creamy,

11:52

crunchy marshmallow and nothing else

11:55

is a little unsettling, but I'm

11:57

sure there's an audience for Are these? Gotta

12:00

be, right? Gotta be.

12:03

Now, I

12:05

was, I got a big kick out of your tweets

12:08

about this as somebody who is

12:10

the daughter of two young girls.

12:13

You're the daughter of two young girls? No,

12:15

excuse me. I spoke as the

12:17

father of two, yes, two young, heck

12:21

yeah, an experiment gone wrong,

12:23

no.

12:24

Miraculous, miraculous

12:27

as she's known around our house. Oh,

12:29

okay. So you are familiar with this branded

12:31

property that I've never heard of before

12:33

yesterday. It is. As I understand

12:36

it, I think it's a French series that was

12:38

redubbed

12:39

for America.

12:41

Yeah,

12:44

so when I posted about never having heard of this,

12:46

many people told me bits

12:48

and pieces about what miraculous is

12:50

all about, and it's getting its own

12:53

cereal, and it is a strawberry

12:55

macaron flavored cereal, which I'm told

12:58

is actually very relevant to the plot

13:00

of the story because this main character works

13:03

in a Parisian bakery, so it all makes

13:05

sense. Oh, yeah, it all adds up.

13:07

Well, obviously I think it's gonna be...

13:10

It's pretty crazy, pretty bold

13:12

to say that your cereal is gonna taste like this

13:14

very dainty and subtly flavored and

13:16

intricately crafted French dessert,

13:19

like what are the odds there's actually anything

13:21

in this cereal that can palpably be described

13:23

as macaronis. Now

13:27

what I

13:28

would guess is that

13:30

you're gonna get an almond

13:34

component, right?

13:36

Like that would be if you brought

13:39

like almond flavor in with the vanilla,

13:41

like if you have a strong almond note I

13:43

can see you passing that as macaron

13:46

maybe but again

13:48

it's like macarons are a lot

13:50

like little Let me stand. Let me explain. Please,

13:53

please. It's

13:56

just a texture. The texture is so

13:58

key to it. I guess it's...

14:00

It's almost like, I don't know, it

14:02

seems a misadventure to try to capture

14:05

that without all the components.

14:07

Yeah, if they're able to actually integrate

14:10

some sort of almond, strawberry, unique

14:12

flavor like that, it would be, in a

14:14

word, miraculous.

14:17

Yeah. Now,

14:23

just when we thought we wouldn't have enough

14:25

material for an episode, Kellogg's

14:29

just sort of charges to our, no, excuse

14:32

me, General Mills just

14:35

sort of rushes to our rescue with a

14:37

whole lot of great new stuff. Well,

14:39

I don't know if it's great, but it looks, it's exciting.

14:42

Yeah, so General Mills has announced its June

14:45

new serial lineup, and

14:47

a lot of these will be familiar

14:50

to you from past episodes, you know, because you

14:52

can trust us to get most inside

14:54

scoop possible on things

14:55

that have not been officially announced yet. So

14:58

the Lucky Charms and Cocoa Puffs minis, the

15:00

Ninja Turtles cereal, the Vanilla

15:03

Spice Cheerios, and the

15:05

Trace L'Etjes Toast Crunch are all part of this

15:07

lineup, but there were a couple surprises that

15:09

even I was not aware of until General

15:11

Mills, you know, told us about them. And

15:15

I'd say going in order

15:18

of how I am excited for

15:20

them, the least exciting would probably

15:23

be the Spider-Man Across the

15:25

Spider-Verse serial. Not to say that the

15:27

movie doesn't look good, because it does, but the

15:30

serial looks like... It's

15:33

hard to tell if it's from the box art alone, because it's

15:35

kind of pixelated at this point and I haven't gotten official

15:37

high-res images, but it does just look

15:39

like a fruity, or perhaps strawberry-puffed

15:42

serial with

15:43

Spider-Man-ish marshmallows

15:45

attached to it. Yeah, it is not. Y'all, it's not encouraging.

15:48

Yeah, no. It's rough. It's

15:50

really rough. went towards the movie CGI

15:52

and their serial budget was kind of just,

15:54

you know, whatever was left afterwards.

15:57

Yeah, it's really it. I am.

16:00

I would really like to try a great

16:03

Spider-Man cereal, but oh man I'm

16:06

predisposed to enjoying superhero themed cereals

16:09

that this one just looks Yeah,

16:12

they peaked with the Spidey Berry Pop Tarts a

16:14

few years ago, I think but I could be wrong I

16:17

could be wrong Yeah,

16:18

you never know what to expect. Tell you what you most

16:20

excited about Well next most exciting

16:23

would probably be KitKat cereal which

16:25

okay might sound familiar because we talked about

16:27

that two episodes ago when

16:29

it was only Available in Europe

16:32

and they wasted no time importing

16:34

this one into the US it seems and

16:38

you know it like we said it kind of looks like

16:40

the old fiber one chocolate squares

16:43

cereal and You know probably

16:45

won't be too far off from a cosmic

16:47

brownie or Swiss roll cereal either in

16:49

terms of its taste much like

16:51

you know the the delicate texture of

16:54

a Swiss roll or a macaron it'd

16:56

be kind of hard to get that very specific

16:58

wafer-ish you know nuance

17:01

to an actual cereal piece not that cereal pieces

17:03

aren't you know light and airy but like getting

17:05

that like maybe if they had coated

17:07

it

17:08

in some sort of thick chocolatiness then

17:11

that more airy and it like

17:13

crunch inside could pair very well to

17:15

it but KitKat seems

17:18

like cereal makers really like to base

17:20

their cereals off of things that are so texture

17:23

dependent and I don't really get it. I

17:27

mean just seeing. Well and it also leaves

17:30

this part of me it kind of feels like it's letting

17:34

yourself off the hook right? Like well of course if we

17:36

didn't make it taste just like that it's we

17:39

can't nail that texture. Yeah we did the best we could. We did

17:41

the best we could. Yeah, but

17:43

seeing

17:43

a big bold KitKat cereal

17:45

box that looks like the candy wrapper and

17:47

just getting candy bar representation in the

17:49

cereal aisle in general is relatively

17:52

exciting to me. Not quite as exciting

17:55

as

17:55

maple brown sugar Chex, though.

17:57

Oh my god, damn, that's the one from

18:00

but that's the one for me, that

18:02

hit. We

18:03

were just talking about how Chex isn't

18:05

really innovating as much

18:07

as they used to back in the day. What

18:09

with the Ninja Turtles, Ninja Nets, and

18:12

the Crunchy Chex, whatever that

18:14

was called, Chex Crisp, I don't even remember.

18:18

But Maple Brown Sugar Chex just

18:20

seems like a straight winner to me. Any Maple

18:23

Brown Sugar cereal that I've ever tried

18:25

has been a vast hit. of the maple

18:28

brown sugar, maple pecan

18:30

or whatever it was, honey bunches of oats that were so fantastic.

18:33

And if this can replicate even a fraction

18:36

of that one's power, I think it's sure to be a sticky,

18:38

sweet, satisfying success.

18:43

Oh, well, we can certainly help.

18:45

So any of these, are there anything else on this, this image

18:48

stand out to you?

18:49

So the last one is cereal adjacent.

18:51

It is two soft baked oat

18:54

bars from both cinnamon Toast Crunch and

18:56

Golden Graham's s'mores respectively.

18:59

And where I'm at nowadays

19:02

is that like normal cereal bars

19:04

where it's just bits of cereal globbed

19:06

together don't really appeal as much to me

19:09

as things like this that are softer and

19:11

doughier and more like soft

19:13

sweet biscuits that are infused with cereal

19:15

flavor. So I think these are going to be great. The s'mores

19:18

one specifically, I mean Golden Graham's s'mored

19:21

or not can do no wrong in my book. So

19:23

having this sweet little grammy

19:25

square that is then topped with some

19:28

sort of chocolate drizzle just seems like a really

19:30

great sweet little treat that maybe

19:32

I can justifiably call a breakfast.

19:35

Mm-hmm. Yeah. Spider-Man. Maybe

19:39

we're wrong. Maybe it'll be great. We'll

19:43

have to go into the Spider-Verse to find out. Now

19:47

Dan, speaking of cereals that we

19:51

have actually, we're going to pivot from the future

19:54

into the into the I was gonna say present

19:56

but we're not present but in the near past I

20:00

hope we're not actively consuming frosted lemon

20:02

cheerios as we record this podcast. Now you speak

20:04

for yourself. I

20:07

got this as part of a beautiful

20:10

spring box that

20:13

I was thrilled to receive.

20:17

What else was that? Did you get this a similar? What

20:20

you got this in the mail? I had to ask

20:22

my mom to get it for me. Thanks

20:24

mom. No,

20:26

I got this in a beautiful box from our

20:28

General Mills that had some, uh, it

20:31

had some cherry pie Lara bars and

20:33

some, uh, Reese's puffs

20:36

bunnies in there. But this was the

20:38

one that I was really excited to check out.

20:41

And it is so good too.

20:43

So good. This is my early contender

20:46

for Serial of the Year for this first

20:48

quarter of the year so far. Like

20:50

nothing else that

20:51

has come out this year has stuck out in my memory

20:54

nearly as as much like it's

20:56

such a breath of fresh air because

20:59

like after so many cinnamon cereals

21:01

after so many just normal chocolate

21:04

cocoa powder cereals to

21:06

taste this lemony sweet lemon that

21:08

like you know with the exception

21:10

of tricks which is kind of a more like candy

21:12

generic citrus cereal there's nothing

21:15

out there that's giving you this same sweet

21:18

lemon flavor profile. Like it's

21:20

halfway between a lemon bar and like

21:22

a yellow starburst to me. And

21:25

on top of like that impeccable

21:28

Cheerios toasted oat base, which literally

21:30

can do no wrong in my book, this

21:32

is just really bright, refreshing,

21:36

juicy. Maybe the lemon could have been a little

21:38

stronger. That's some criticism that I've heard.

21:41

But when you put it all in milk, it doesn't

21:43

really matter to me because this is... Yeah, that's actually what

21:45

I was going to say. I feel like the lemon being stronger

21:47

might actually

21:49

start to clash with the

21:52

milk, especially as that started to dilute a

21:54

little bit. You start to get a very

21:56

lemony milk, I think would be a problem. I

21:59

think that the...

22:00

that they have it's like a very sweet,

22:03

my mouth is watering, talk about this here, it's

22:05

like a very sweet fresh

22:07

lemon like it's it's it's uh

22:10

like refreshing on the palate without being

22:12

super tangy. Yeah this is one

22:14

of those cereals where I feel like a lot of cereals when

22:17

you put it in milk it just feels like the milk

22:19

is kind of washing away a lot of the flavor

22:21

but this is one where the flavor of

22:23

the cereal like complements the milk

22:26

in such a nice way and gives it that

22:28

subtle That subtle touch of tangy

22:30

sweetness without being overwhelming so that you really

22:32

are Delighted to not

22:34

forget to drink the milk at the end of every bowl. I

22:38

think that I think

22:40

that we She

22:44

at this point I think I'm willing to concede

22:46

that Cheerios is the best like Platform

22:49

right Oh best cereal platform,

22:52

right? I mean, it's just so versatile

22:55

the toasted oat It doesn't have that

22:57

corniness problem that you have to like temper

23:00

with other flavors and worry about it clashing

23:02

the toasted oat just plays so

23:04

nicely that I can't think of like

23:06

any cereal flavor that wouldn't be better on

23:08

a Cheerios base versus whatever

23:10

sort of puffed corn or wheat

23:12

or rice or otherwise it's being used and

23:14

I Hope they keep going with this

23:16

fruitiness trend because like the strawberry

23:19

Cheerios were amazing as well the coconut

23:21

Cheerios were also really good And like,

23:24

I think exploring different realms of

23:26

fruit flavor in isolation.

23:29

Like it's easy to do a mixed fruit, mixed

23:31

berry cereal or wherever where everything kind of

23:33

muddles together. But doing something like

23:35

the frosted lemon where this one fruit gets

23:38

the spotlight and you can really say, wow, this is

23:40

unique because no other cereal has done just

23:43

this fruit before. I think it's a really, really

23:45

great way to go about it. I want to see like

23:47

a sweet orange creamsicle

23:49

Cheerios next, much like the old cream

23:51

pop Captain Crunch. Yeah,

23:54

that'd be a delight. Let's

23:58

see, we have a question.

24:00

here for our third segment.

24:02

It says, hi, Dan and Justin.

24:05

After hearing your favorable review of

24:07

the refrigerated pancake cereal on episode 85, I was wondering what

24:09

other kinds of cereal innovations might be interesting

24:13

that would be kept cold or even frozen.

24:16

Got any ideas? Maybe real fruit pieces

24:18

could be included in something rather than just freeze

24:20

dried or maybe very tiny

24:23

baked goods would work. Thanks very much

24:25

for making the empty bowl. It is my favorite podcast.

24:28

That's Nola from Alabama.

24:32

Yeah. What do you think, Dan? Any

24:34

of these, uh, any, are

24:36

you able to innovate on the fly like this? Well,

24:39

the first thing that springs to mind for me would

24:42

be like cookie dough bits, basically.

24:44

Because I think of the Keebler cereal that

24:47

came out several years ago. And while

24:49

it

24:50

was ultimately pretty forgettable, and I can't

24:52

remember a lot of people talking about it besides

24:54

me, I thought it was very clever how

24:56

they had these like

24:57

really unique crumbly cookie bits, cookie

25:00

dough bits that were inside of it, which like they

25:03

weren't actual cookie dough of course because it was a shelf

25:05

staple product, but the

25:07

unique texture there and pop of flavor that

25:09

did not resemble anything else that I

25:12

had in the cereal was like very uniquely decadent.

25:14

And I feel like for a refrigerated or

25:17

freeze frozen cereal product to have

25:19

actual little bites of cookie dough

25:22

could give such a nice like creamy

25:24

burst to compliment anything else. I

25:27

guess the question I have

25:29

would be like what a refrigerated cereal

25:32

that includes actual cereal pieces

25:34

like how does a corn puff fare in a refrigerated

25:36

environment does that like do anything

25:39

to its texture or flavor over time that...

25:41

I feel like they're tightening. I feel like

25:44

a hardened corn pop would would result

25:46

from that. Yeah so maybe I don't

25:49

know if like a Cheerio would be any better in that case

25:51

or if this needs to be something like

25:53

the pancake cereal that is is consist

25:56

entirely of something that is not

25:59

a typical. cereal product. So

26:01

maybe like in that case they could do

26:03

an actual macaron cereal with

26:06

actual macarons. Now that would probably be a very

26:08

expensive cereal, very pricey, but

26:13

maybe that's the way of going about it is making like super

26:15

exclusive designer dessert

26:17

cereals that maybe

26:20

if you don't eat, maybe you don't eat

26:22

them like an actual cereal like

26:24

that, but that can be your mix in for

26:27

some sort of existing cereal.

26:30

See, I was thinking that way with

26:33

like a whipped cream, like being able

26:35

to like integrate that, like a little pouch

26:38

of whipped cream that would be, you know, that you

26:40

up-end into the cereal, that

26:43

would be a really nice, I think there's, that would be a

26:45

nice combo. Or maybe something

26:47

like

26:48

how we talked about that one TikTok trend about

26:50

like making a peanut butter bowl or something,

26:53

maybe there's like a preexisting refrigerated

26:56

or frozen cereal product that comes with

26:58

that, like, layers of flavor baked

27:00

into it. So it's like a sedimentary pre-made

27:03

cereal bowl that you can carve into

27:05

at your leisure, like a seven layer

27:07

cake of a cereal.

27:10

I think we're going to have trouble marketing this to people,

27:13

Dan. It's a fairly nuanced

27:15

concept. It's my elevator

27:18

pitch. We just have

27:18

to hope it's a very, very long elevator

27:21

ride that we've stuck in the elevator for

27:23

several hours. Yeah, I'm going to have to flip

27:25

the power, cut the circuit breaker to

27:27

the elevator. It's a greater good though, the greater

27:29

good. Yeah.

27:32

Uh, thank you so much for listening to our

27:34

podcast. We hope you've enjoyed yourself. Um,

27:37

if you, uh, want to share anything with us,

27:40

you can email us mail at bowl.rest.

27:43

Bowl.rest is also, uh, the place where

27:45

you can go to,

27:46

uh, to donate

27:49

to the show, if you would be so kind. You

27:51

can pledge anywhere from a buck

27:53

to ten dollars a month and

27:55

we sure appreciate that if you can if

27:57

you can do it Um, hab.

28:00

about, how about, you know, this is an interesting

28:02

enough question, Dan, how about we bring back a

28:05

voicemail for this one, see if anybody

28:07

wants to wade in on this,

28:09

you know, bring refrigeration

28:12

technology into the world of cereal,

28:14

what are you able to unleash?

28:17

If you go to bull.rest, you can leave

28:19

us a voicemail there.

28:20

That's a good question.

28:22

Yeah. And

28:24

we would love to hear from you. Anybody else we have gratitude

28:27

to you, Dan? We'd like to thank Chris Zabriskie

28:29

for our opening theme of The Sun is Scheduled

28:31

to Come Out Tomorrow, Bria Davis

28:33

for our lovely podcast branding, as

28:36

well as Em Lopper and Samuel Rarden for designing

28:38

our empty bowl merchandise. Oh,

28:40

and there's one more thing that I

28:42

thought of. Remember in our last episode

28:45

how we were talking about the little things

28:47

about cereal that we enjoy? Yeah.

28:50

I just thought of a new one while I was reflecting

28:52

on my bowl of frosted lemon Cheerios

28:54

last night something I really like About

28:58

cereal is when you hit that point in

29:00

a bowl Where the ratio of

29:02

cereal to milk is so perfect such

29:04

a golden ratio that like?

29:07

The amount of cereal that you have in the bowl

29:09

is perfectly distributed in like one

29:12

Blanketed layer over the milk on

29:15

the bottom, so it's not like a big pile of

29:17

cereal It's just like this one

29:19

membrane of cereal on top

29:21

of the milk that is equal parts at

29:23

this point spoonable

29:26

and slurpable and just You

29:28

can even you know Jiggle the bowl around

29:31

in your hand a little bit and make sweet cereal

29:33

waves before you enjoy the rest of the ball I'm

29:36

just thinking about that sweet perfect moment Anyway,

29:39

don't forget to drink the milk.

29:47

Blowed me into a false

29:49

sense of security.

29:51

Got membranes on the brain.