Every so often a product hits the market just at the right time to take the world by storm. But sometimes, well let's be honest, most of the time that path is filled with fantastic ups and against literal death defiying odds.

Today's guest is Brian Smith. Brian is the founder of the world-famous company Ugg that brought us the most recognizable and arguably the most comfortable boot we have ever seen on the market.

The story of Ugg has all the workings of a finely crafted HBO documentary and you get to hear it straight from the man himself.

Brian is not only an excellent storyteller but an author that understands the power of branding. His book "The Birth of a Brand" is a must-read.

Hardcover - https://amzn.to/3k0UehQ

Audiobook - https://amzn.to/2X9mx4x

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