Do you ever wonder why some businesses thrive while others struggle to keep up? One crucial distinction is the ability to understand customers' pain points — and positioning your business to solve the problem. In this episode, bestselling author and business coach Christy Wright explains why gaining clarity on what a customer actually needs is vital to achieving long-term success. 

Christy Wright is a certified business coach, dynamic speaker and personal development expert. She served for 12 years as a Ramsey Personality with Ramsey Solutions before taking a leap of faith to venture out on her own. 

Christy has been featured on the “Today” show and “Fox News”, as well as Success, Entrepreneur, and Woman’s Day magazines. Whether she’s running around on stage or running after her kids, challenging leaders or changing diapers, Christy makes the most out of life and encourages others to do the same. 

Tune in to gain practical insights and actionable takeaways to help you run and grow a better business. 

Key Points:

• Distinguishing what customers need versus what they think they need.
• Empathizing with customer’s pain points.  
• Assessing what is right “right now.” 

Resources/Links: 

Learn More about Christy Wright here.

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