BONUS EP: How CMOs Can Stay Agile in Uncertain Times
BONUS EP: How CMOs Can Stay Agile in Uncertain Times
BONUS EP: How CMOs Can Stay Agile in Uncertain Times
In this special episode of The Business of Marketing, Adweek senior producer Al Mannarino sits down with Jason Galloway, Principal and Marketing Consulting Lead at KPMG US LLP, and Mirko Holzer, CEO at Uptempo to talk about why the time is right for a new operating model: marketing business acceleration. They discuss the biggest challenges CMOs face trying to run the business of marketing while dealing with a potential economic downturn, what it means to be an agile marketing organization, how marketing leaders can maximize their spend while showcasing value to the C-Suite.
Learn more about KPMG US Marketing Consulting, Uptempo, and their latest insights at https://links.uptempo.io/kpmg
Hosted on Acast. See acast.com/privacy for more information.
From The Podcast
The Garage: Tools For Retail Media Innovation
Retail Media is expected to grow exponentially in the coming years. The best version of the industry’s future requires purposefully open partnerships with merchants, clients, agencies, and vendors. The Garage dives into the why, the how, and the who cares of retail media innovation. Hosted by Evan Hovorka, VP of Product & Innovation, and Dan Massimino, Director of Marketing, from Albertsons Media Collective, The Garage will explore what lies ahead for this exciting industry and weave a common thread of collaborative innovation through conversations. Hosted on Acast. See acast.com/privacy for more information.Join Podchaser to...
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