In this week’s episode, we are traveling to Mars! More specifically, we are sitting down with the Mars Agency’s Courtney Crossley, vp of commerce media and Andy Howard, commerce media director to discuss knowing the roles and strengths of retailers, with the Mars Agency experts sharing their insights.

During the conversation, they discuss where should retailers and agencies start when combining forces, how retailers can identify their top three capabilities and differentiators, and the need for retailers to benchmark their performance against industry standards.

·      Introductions 00:00:01 – 00:06:19

·      How can retailers find their top three capabilities? 00:06:20 – 00:12:04

·      How do we decide when to build and when to outsource? 00:12:04 – 00:16:07

·      The Mars Retail Media Scorecard 00:16:07 - 00:21:42

·      How do you keep impartiality out of the Mars Retail Media Scorecard rankings? 00:21:42 – 00:25:12

·      Do we feel retail media needs to move into merch media nirvana for CPGs – 00:25:12 - 00:31:41

·      Are you seeing retailers being honest with themselves? 00:31:41 – 00:34:00

·      If you could change one thing about the industry, what would it be? 00:34:01 –00:35:59

·      What are the next industry buzzwords? 00:35:59 – 00:38:34

·      Closing 00:38:34 – 00:39:02

Want to know more about retail media? Learn why retail media needs standardization and transparency right now.

Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective

The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders.

Hosted on Acast. See acast.com/privacy for more information.