In this special episode of The Garage: Tools for Retail Media Innovation recorded live from CES 2024, we sit down with Albertsons Media Collective’s Head of Media and Creative OperationsMichelle Weiskittel and special guest Daniela Rittmeier, Head of Data & AI Head of Data & AI Center of Excellence at Capgemini.

During the conversation, Rittmeier highlights the importance of integrating AI across the entire value chain, emphasizing strategy, platform, and use cases. Weiskittel discusses how AI is integrated into media planning processes at Albertsons Media Collective.

Learn how to get started measuring incrementality: https://www.adweek.com/partner-articles/if-youre-not-measuring-incrementality-heres-how-to-get-started/

Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective 

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