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is

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the garyvee audio experience

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i'll

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get my question i'd like to get little

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bit contact first to my brother and i and operate, a

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manufacturing company in new orleans called

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boil boss currently we have

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to nice consumer products are

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very specific the boiling seafood

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so they help with the boiling says that they ask

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like think like a cross has yeah i get

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it i know that called him yeah exactly so

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in about a month or two are going to hope we have our third product

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on the market which really excited about my brothers and

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working super hard and that product

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development the answer my

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question we have a small team right i'll just repeat

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the on what i'm focused on now is building

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out the systems and processes and

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generally just trying to get organized

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better cope with the anticipated volume

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obviously as you know there's a time the goes

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on behind the scenes to get a product

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out the door it's like i did not

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appreciated until i started this about a year

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now was raw stuff yeah it's real

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stuff and it's it's been a challenge but that's

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something i've been impressed with his your ability

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to go and actually eschewed the operations

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yamanaka you know it's so funny like when everyone's

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like

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the motivations bigger a that employers are is

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like

1:08

motherfucker on an operator yeah watch

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know that i'm i'm honestly that's always

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like when i'm when i was your bike as and like i wish

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there was more conversations about behind

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the scenes operations in all take also

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noted that my friend i will really i

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really think you're right and i think i need

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to u t does it a little bit later

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you know i talk a lot about it from the each

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our side right twelve and a half is really gone

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there you are but it is

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you know and you know this

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finding a way to communicate operations and content

1:37

is challenging it is mediums and

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decisions meetings and decisions

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the i'm living on trial

1:43

yeah like like i'm a lot of

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times like it's like you know but it's it's just meetings

1:47

and descend decisions it's like

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do we open another office yes no

1:51

do we innovate a new

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division yes no do we

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put more

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you to analytics or strategy

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depart

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you know like there's a lot of that

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yeah and so i so i guess

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just to get to that to the ask questions out i

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was hoping you could talk a little bit more about your

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experience tactically in the early days

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with building our processes delegating

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work on and generally just being

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able to free yourself and set your employees

2:16

up for success because i think that's the part

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where we're sort of well you're not

2:20

there yet yeah

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like you know when when vain

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media with less than fifteen people for

2:26

the first two years

2:26

i didn't have to think about that shit

2:29

i did get everything

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yeah we're lucky delegating to you've got three

2:34

of you right yeah

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well so i get i guess which are

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you more talking about maximizing

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the efficiency of your time winners

2:43

only three of you i think that's more

2:45

of way at that is what we're actually manufacturing

2:48

all the products like right now i did hire

2:50

somebody said you area who's been awesome and he's

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helping with production of one of the project i'm i'm

2:55

doing all of production on the other products on

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and so it's really maximize efficiency

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and as we are our goal is the scale

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via coming up with totally new to world products

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we have patents on our current products but we

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need to keep pumping out new products

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you want to yeah we want to why

3:14

we love the you know trees with like out the

3:16

we love the process of inventing great

3:18

coming out with stuff

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good i mean one thing that i

3:22

like opening businesses i like doing

3:24

one hundred things one thing you have

3:26

to do mentally is understood the and

3:28

that it that's what you love

3:30

you will drop the ball

3:33

you're gonna than seventeen things

3:35

well things are the fuck

3:39

and as long as you understand that no

3:41

actually not rest

3:44

on things that don't matter i

3:46

am a

3:48

the racists entrepreneur

3:51

and have a voracious

3:53

need to open up companies

3:56

hi up to then also understand that vein

3:59

or lives

3:59

they are sampling and many

4:02

other vendors and nobody hears about here failed

4:05

because when you're doing thirty

4:07

nine things that's what's gonna happen those divisions

4:09

failed with within been or media

4:12

right i try to be smothered her stuff before

4:14

then finally social work

4:17

that

4:18

you know somebody says focus on one product for

4:20

susan

4:21

that was for her

4:22

that's that's good for susan

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that's not good for you and your brother and you

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shouldn't

4:28

because you know that you and i end up

4:30

adding i know this because you said

4:33

just now in a way that landed for

4:35

me

4:35

you know

4:37

we just enjoy the process of inventing

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and i think people don't understand

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what we should all be doing out here is

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enjoying it

4:46

more so than maximizing every dollar

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there are people

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love their business at three million a year

4:53

and then

4:53

think they need to grow

4:55

go to four million but they have a higher

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this and the attitude if and now they hate

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it i'm i want

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you to stay at three the fuck him happy as fuck

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yeah i don't think everything i'm

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doing is always gonna be the best

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money maker or said that

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in the short term but if if

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live my truth and continue to innovate

5:16

every day then i'm

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not going to be happy and then none

5:20

the businesses are gonna work vino

5:23

media is successful because

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i do to gary be venal media successful

5:28

because i do help my dad with his wife stuff

5:30

vain or media successful could

5:32

the friend because i need everything

5:36

the make me happy thus the things

5:38

that have clicked will work too

5:42

many people for you

5:44

it hard to prioritize because you're fucking inventing

5:46

so many products

5:48

the good thing is you're actually winning because

5:51

you wonder say that you guys love the process of

5:53

inventing and those susan is right

5:55

for herself and many others and really

5:57

even logically

5:59

right

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yeah she's not right for you to

6:02

you too would rather enjoy

6:05

and your sodium young that

6:07

you should only do the things that

6:09

actually bring you the most happiness

6:13

that will actually make you when

6:15

it's okay on paper that it doesn't work for

6:17

others reason bustle been just said the subject

6:19

when media is a massive common problem

6:22

that most people have a dissect

6:24

the way i'm talking about it right now or

6:26

and you know i don't want to keep going to want

6:28

when they gotta go this is not this is the i want to stay

6:30

here to cement with yeah i think this will help

6:32

people to because on i don't think we really

6:35

struggle with the with

6:37

you know not judging ourselves on dropping balls

6:40

yeah i think when you talk about starting manufacturing

6:42

company when you when you do come up with a product

6:45

and you buy all that you have all the overhead a machines

6:47

and image were like you know you

6:49

gotta see that went through right you how

6:51

you have yeah you have to see that through and you

6:53

have to create in my opinion systems

6:56

and processes to to hopefully

6:59

wow that runs even want to the next

7:01

one and so i think that's where we struggled

7:03

to like get up to remind you you you

7:05

haven't struggled you companies to young

7:07

yeah you're creating an ideology

7:09

of like we should be here how long as the company

7:12

been interesting since three years

7:14

it's five min you know that's five seconds riot

7:16

or it's a doesn't feel like you're but i know yeah

7:18

five seconds like you've any

7:20

wants to products yes we have

7:22

to products that right now and then i will

7:24

i was coming and your profitable yeah

7:28

yeah you understand how for

7:30

only that but yeah fuck hardly you

7:32

to go to business or out of this is a three

7:34

years

7:35

i'm hardly is

7:36

you're not fucking profitable

7:40

yeah no you're right you're i like like cool

7:42

i'm i'm very

7:43

real mature ambitious and your

7:45

your need like if we all want

7:47

to be better and do better but

7:50

the new the you're not struggling with it you just

7:52

haven't gotten to

7:54

yeah

7:56

the haven't gotten to it you're not struggling

7:58

with it you fucking a bit you will too

8:00

many things you like successfully

8:02

entrepreneur and

8:04

the i will

8:06

like a i'll i'll i'll give credit to my brother because

8:08

he he really started this thing i'm

8:10

from the ground up and i think

8:12

our success since i graduated last year i

8:14

joined and and now expanding a how

8:16

can we continue to grow and scale

8:19

and and free up more our time to can i

8:21

get can it can i give you a huge piece of advice

8:23

the

8:24

never fab ever

8:29

to money

8:31

for your own pride and ego

8:33

over your brother

8:37

you are gov to go through

8:39

a thing where you know money is

8:41

binary some people just love it so

8:44

much that they're willing to part the relationship

8:46

with their family

8:46

and that's very challenging it's

8:49

founded in a lot of and security but it is what it is

8:51

like it's kind of easy one the

8:53

second one is harder

8:55

the need to say bro i did that you

8:57

did this this kind of like feeling

9:00

of competitive spirit of like know

9:02

i impacts your bro you came

9:04

up with the mentioned but that marketing campaign i get

9:06

on six o'clock and that's life and

9:09

the have the humility

9:11

the reason i successfully worked with my dad and

9:13

my brother was it was

9:15

the humility for me

9:17

at the end the day as much as i was like on the guy

9:19

visited in it wouldn't really

9:21

of the undead matter

9:23

that was not choosing my own

9:25

feelings

9:26

the need of like validation

9:28

and money never at the end of the day

9:31

certain little riffs but in real life

9:33

never choosing that over

9:36

the love of my brother dad

9:38

is the greatest single

9:40

business, accomplishment of of my life

9:43

and it's not even close

9:47

i appreciate staying at a really young

9:51

you're hungry or vicious do it your

9:53

disability, the best years of your life, you

9:55

were going to these days more anything

9:59

can go

9:59

that will really fast if you

10:02

do not

10:03

the point that humility and

10:05

choose it because you love your brother