0:19

their company to do it for them, their boss to do it

0:21

for them, their boyfriend to do it for them, their

0:23

girlfriend to... Like, get off that. This

0:26

is the Gary Vee Audio Experience. So

0:30

you all know who Gary is by now, an

0:32

amazing, amazing human. This

0:34

is 30 minutes of really just an open

0:36

Q&A. Really nothing

0:38

is off the table. Gary's

0:40

super honest and open about everything.

0:42

So we're just gonna go raising

0:45

the hand function in Zoom and by the queue.

0:47

And so if we wanna start raising our hands,

0:50

I'm just gonna start calling on people and let's

0:52

get into it. Before Andrew jumps in, I

0:55

just really wanna encourage everyone. Like honestly ask

0:57

me genuinely anything. I wanna bring you tons

0:59

of value here. There's nothing scary. You know,

1:01

at the end of the day, I

1:03

have so much empathy for starting your career and trying

1:05

to figure it out. And honestly, I think some of

1:08

you have probably already felt this. Like

1:10

Vayner is different. And so you're probably getting

1:12

a lot of advice from friends, older siblings,

1:14

parents, that is actually

1:16

like counter advice, right? Like

1:19

the world has been trained to be a little

1:21

too robotic, less

1:23

human. And I think the vulnerabilities

1:26

and the nuances and the intricacies are our strength.

1:28

And so, you know, feel free to ask me

1:30

anything. I really wanna bring clarity and I'm super

1:33

pumped for this. I've been looking forward to this

1:35

all day. And I'm just really

1:37

flattered that you wanted to be here. You

1:39

know, there's a lot of different places you could have been. And

1:43

so I hope it's going super well.

1:46

Maybe by show of heads or thumbs, like

1:48

hope the experience is going well so far.

1:50

Wanna keep it going. So yeah, let's rock and

1:53

roll. Let's get to as many as possible. What's

1:57

up, Gary? I just wanted to say, hey, I don't know

1:59

if you remember, I was that. Polaroid intern

2:01

kids last year, snapped a quick photo.

2:05

Later ended up being my LinkedIn post.

2:07

So, you know, real roundabout way for

2:09

social media. But, you know,

2:11

I've started posting every day, just random content

2:13

that really would just fall into two buckets,

2:15

health and or lifestyle. And

2:18

I'm kind of starting to see, you know, a couple

2:20

thousand and I was

2:22

just wondering, you know, where now

2:24

would be the best spot to like leverage the

2:26

position on it. Did you say you were starting

2:29

to see a couple, and then it got

2:31

paused for a second. What did you say? You're starting

2:33

to see what? Starting to get a couple thousand views.

2:35

I was just curious where to leverage the

2:37

spot I'm in. Got it. I

2:40

think nowhere. What I mean by

2:42

that is I think it's, you know, I

2:44

think it might be a hair premature to leverage,

2:47

meaning it depends

2:50

on how you're defining leverage. I mean, are you

2:52

talking about monetization? Are you

2:54

talking about opportunity? Like double

2:56

click into leverage for me. I

2:59

would say just more or less either

3:01

narrowing an audience to become more niche

3:03

or deciding, you know what, we've

3:06

started to get into a good routine.

3:08

Maybe we should, you know, generally map

3:10

out a plan to start monetizing it.

3:13

Definitely not monetizing it. You

3:15

know, I think way too early, right? Just

3:18

a couple, like those are like, I think

3:20

people rush into that

3:22

too much. The longer you

3:24

can hold your breath of monetization, the better. And

3:26

as far as niching, I think the reverse. I

3:29

think you need to try more genres because you

3:31

don't know yet. More cohort,

3:33

more genres, not less. Gotcha.

3:36

Thank you. Awesome. Awesome.

3:39

Let's go on to Mia. Hi,

3:41

I'm one of the residents in the London

3:43

office. And one of the

3:45

things that we've been talking about over here is

3:48

they've mentioned like lattice roles. And particularly

3:50

I'm one of the media residents I've

3:52

got media people that are like media

3:55

creative, media strategy, media CP. Is

3:57

there anything in particular that you think meetings

16:00

around like creators are getting too left field and just

16:02

making shit for the sake of making it. Like it's

16:04

gotta have a little bit of a business lens, but

16:07

I think, but I still wanna

16:09

keep tapping into heavy creativity and I think that

16:11

comedy DNA is real and we're gonna keep investing

16:13

in it. Thank you very much. Of

16:16

course. Hi Gary, I'm Julia,

16:18

I'm a PCS resident. I just wanna

16:20

say thank you so much, I appreciate

16:22

you a lot. As you

16:24

can say, I'm not American, I'm Brazilian. Seeing

16:27

your videos was one of the reasons why I

16:29

quit in my job, reset in my career. My

16:31

family said, you're crazy, you're too old for that,

16:33

but I was like, I'm not and I'm happier than

16:35

ever. So first of all, thank you so, so

16:37

much for it. And then my question

16:40

is more about the imposter syndrome. I know

16:42

that's something real, you're like a figure, like a

16:44

public figure. So how do you deal with

16:46

that every day? Even like on work

16:48

meetings, everything, I know it's a safe space, but at

16:50

the same time, we all get it. So how do

16:52

you deal with that? Well, first

16:55

I think we have to have

16:57

a conversation of what imposter syndrome

16:59

is. Imposter syndrome is the slang

17:01

term for insecurity. Like first we

17:03

gotta do that. Like we've

17:05

made it a cute term that feels kind of like,

17:08

all right. And I actually think that's

17:10

a good thing. Like I don't say that, like I

17:12

think insecurity is a power. I think everyone's

17:14

hiding from it. I think you just need to look it

17:16

in the face. Like everyone in

17:18

this call should be insecure in certain

17:20

meetings. You're four seconds into the game.

17:24

You're a human being, of course. What

17:26

I would say is if you

17:28

realize that you were in a, talk about a

17:31

safe space, I expect very little

17:33

from all of you, except to

17:35

try, be good people and try to

17:37

learn. I don't need you

17:39

to get crazy in the meeting and come up

17:41

with the most profound consumer insight in the history

17:44

of time. Let me give you something

17:46

that you can carry with you forever. The

17:48

other thing that makes people insecure is you want

17:50

your bosses to like you or think you're good.

17:52

Here's the good news. As long as you're

17:55

fully yourself and you have good intent, if

17:57

you find a place where your bosses don't feel

17:59

that, you can go somewhere else. It

18:01

happens within Vayner as great as Vayner is

18:03

and it's great. There's pockets

18:06

where it's not great because an executive right now

18:08

has decided they don't like me and

18:10

this company anymore and they're not gonna be as

18:12

nice the next month until we figure it out and try

18:14

to fix it. You know, like it's life. Somebody

18:16

who's the best just had bad news in

18:18

their personal life and for the next three

18:20

months they're not gonna be the same selves in meetings and

18:23

they might be a little snippy with you not

18:25

because you're bad, but because they found out

18:27

that their mom has terminal cancer and they

18:29

haven't been ready to share it with anybody,

18:31

they're crushed. Life's complicated,

18:34

you know? But what I can

18:36

say is stop being insecure because it's not that

18:38

serious. This is just a job. Like

18:41

what? I promise you, if all

18:43

of you get fired eight jobs in a row your

18:45

life is still gonna be epic. We've

18:47

done a lot of things societally wrong. One

18:50

of them is we're just taking way too many

18:52

things way too serious. And so, you

18:55

know, I just really hope that you realize

18:58

that of course you're gonna have

19:00

some insecure moments every day

19:02

at work. You're still learning. Some of

19:04

you haven't even grasped the thing you're

19:06

supposed to be learning yet. I'd

19:08

be insecure as fuck as that. If I'm like, I'm fucking

19:10

to understand what this math is or I'm not really sure

19:12

what the fuck Gary's saying with all these acronyms or like,

19:15

like I get it. But you're

19:17

good news, you're nine seconds in. Nobody

19:19

here is judging you to master anything.

19:21

We wanna see the intent, the

19:24

effort, the humanity and

19:26

the capacity to continue to build. Do

19:28

you know what I mean? Like this is why I

19:30

hate school. Everyone's

19:33

insecure because you think you need to get an A. There's

19:35

no fucking A in here. Thank

19:37

you so much. On that note, Gary,

19:39

can you please deposit a boldest

19:41

fuck bat into my OpenSea

19:44

account if I send you my OpenSea

19:47

wallet? Patrick, I have no idea why

19:49

I'm saying yes to this but the answer is yes. Let's

19:52

fucking go. Dude,

19:54

that's inappropriate. Like, I'm cheering like that, but

19:57

dude. What do you mean that's inappropriate? I

19:59

curse like 80 seconds.