0:01

Podcast! Before we go into this

0:03

new episode you have to go

0:05

to win! Con.c O with. The.

0:08

Com.co know M D he C

0:10

O N.c o The coolest business

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conference in the world is coming

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to. Los Angeles at L A Live.

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August ninth to the eleventh or a remarkable

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remarkable than that. I want all me to

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join Please go to Be Com.c O to

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pick up tickets. The prices are remarkable and

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tickets right now because the original people they

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got the tickets were the end of T

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holders of Be Friends and they put it

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in onto the marketplace and so there's some

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huge opportunities. If you live in L A

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where you want to go to L A

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where you lived even within three. Hour driving

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distance of that way you want to

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get their. August Nine, Two, The

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Eleventh coming up in a

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And check out all the speakers. All the

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events go to the whims I promise you.

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Pause the podcast, go to the website, be

1:01

easier when.c O and I can't wait to

1:03

see you there! What's my advice?

1:05

To give your dream as much time as possible.

1:07

Because you never get your dream. If you don't give a time

1:09

you don't want to have that com at the expense of the.

1:11

Other things, but there's cost of entry as

1:13

long as you're good with. Your dream coming

1:15

true. Six years instead of two years? Well

1:17

then you can allocate more time goes. Other

1:19

things: If you're not okay with that, you have

1:22

to realize that that means that you might

1:24

have to have cost everything. Like has a

1:26

price like just the reality. Attention is the number

1:28

one asset, couldn't really. scary. They nurture

1:30

author of the new book

1:32

day trading attention that I'm

1:35

excited about. Ceo of Aigner.

1:37

X and Beta Media two thousand and

1:39

person global agency content creator myself and

1:42

I'm excited! To be here at

1:44

the grow with video conference? Look,

1:46

we're We're living through one of

1:48

the great changes in marketing history

1:50

right now with the attention economy

1:52

going all over the place, and

1:54

obviously video as someone who's benefited

1:56

from that format, Since February

1:58

of two thousand and six. Eighteen plus

2:00

years and counting. I'm excited to speak

2:02

about what I'm seeing in the landscape

2:04

in the marketplace and obviously answer all

2:06

your questions. I am humbled, I'm grateful,

2:08

and I'm excited to be. What is

2:10

up Gary Sign channel here with Think

2:12

Media. Want to thank you so much

2:14

for speaking at the Grow With Videos

2:17

Summit Question for you is. What?

2:19

Are the current friends.

2:22

And changes in the social

2:24

media landscape. That. We should

2:26

be paying attention to if we want

2:28

to specifically. Get. More read:

2:30

Get more views, Get growth right

2:32

now. Everybody. Feels the

2:34

rising competition so especially from starting from

2:37

scratch her face feel plateaued. What should

2:39

be the mindset that I have and

2:41

what to be the actions that I

2:43

take in light of the current state

2:45

of social media at this exact moment.

2:47

Thank you so much Sun Thank you

2:50

so much Us have a lot of

2:52

thoughts on this is can imagine how

2:54

the say it. I've had the luxury

2:56

of having you pay attention for a

2:58

long time on asserting current safe more

3:01

render more ring around Thumbnails Copy first

3:03

three seconds. To have the science around

3:05

the art Five is huge and more

3:07

commitment. the sort and long form collaboration

3:10

meeting. doing long form video films, podcast

3:12

things of that nature but also doing

3:14

cut down for sort form and vice

3:16

versa. Or the pyramid content thing that

3:19

I put out years ago. The trends

3:21

that I think or interesting are pushing

3:23

the boundaries of the create of meaning.

3:26

That doesn't he know this? that that

3:28

whole model and tic toc in the

3:30

states where it's like a viral video

3:32

and and you. Acted at right like

3:35

somebody. It's. Tumbling. Down a

3:37

hill and and you tumble in a be like and now

3:39

we. Should do is buy day

3:41

trading. Attention us a creative tactic.

3:43

Green screens if I think everyone

3:45

here to understand. It's not as easy as

3:47

it used to be. Nice to be able to yell and be like

3:49

beyond. Fucked up and he just said if

3:52

you want now and back to why I'm

3:54

like so focused right now is worth the

3:56

real one course splay. I'm not one or

3:58

one course landed. So it's creative

4:01

strategy, brother like. I

4:03

don't want to call a

4:05

testing but been dramatically more

4:07

serious and create of different

4:10

formats written audio, voiceover humor,

4:12

Seriousness: How much can everyone be a

4:14

Renaissance man And women you know, how

4:16

can he be? A variety. Show you

4:19

just gotta do a lot more at

4:21

a lot of different stuff on the

4:23

on every platform. so linked in vs

4:25

he to source versus tic toc like.

4:29

It's complicated Now in the rising competitions can

4:31

we get worse? And he have a eye

4:33

contact? Tommy gives you so much coming and

4:35

so does not any less competitive. It's gonna

4:37

get more competitive because what I was yelling

4:39

about when I will crush it since show

4:41

it in a when. I. Wrote that book in two

4:43

thousand and nine. You

4:46

know was Mrs underpriced attention. Let's go let's

4:48

do it. Of the last fifteen years from

4:50

now recent influx of we were like people

4:52

figured it out and you know really comes

4:55

down to the. Creative. Now

4:57

and. The algorithms greedy organic

4:59

reef so as a whole different world

5:01

and it requires much more creativity and

5:03

much more curiosity. A much more humility

5:05

sort of the macro and they're not.

5:07

Tactically if you don't really get understand

5:09

how these. Things work and with platforms to

5:12

watch and what's happening in pop culture. And

5:14

had ties into your business. Like how. Does

5:17

Pillar Swiss tore a year ago when it's

5:19

on fire has a factor into your business.

5:21

I can speak to, it are factored in.

5:23

So what's going on in pop culture and

5:25

was going on a platform? Psychopath platforms and

5:27

culture. Or and who are you trying to

5:29

target? Too many of you are trying to

5:31

get to everyone. Like if you know you're

5:33

targeting twenty one to twenty seven year old

5:35

male carpenters go more narrow when you meet

5:38

a part of their, but that also means

5:40

you can be selling to forty two to

5:42

Forty Nine your mom's in Seattle, The Truth

5:44

High and Coffee in Yoga. you can imagine

5:46

those to. Disney different content but if you're

5:48

selling coffee for a books you are both

5:50

of them to buy. Get it! He.

5:52

Geary What qualities do look for in

5:55

collaborators? whether they're on your team or

5:57

potential clients? robert i look for

5:59

emotional intelligence I look for kindness and

6:01

warmth. I'm very hot on just like

6:03

nice. And then you

6:05

have to figure out if they're good. So

6:07

I start with humanity. It's easier for

6:09

me intuitively. Some people are not as

6:11

good of judge of character, but

6:14

it's easy for me to be like, oh,

6:16

I like this person's warmth. Like let's try

6:18

it out. And then I try to over

6:20

articulate to a collaborator or an employee about

6:23

like what I'm looking for. Like, hey, you're

6:25

signing up for this. Here's what you're in

6:27

for. So I over communicate reality and

6:30

then judging. So it's, you

6:32

know, ICJ, right? Intuition immediately

6:35

on personality. Clarity

6:37

on what they're getting into. So if they say yes

6:40

or no, if I see what I'm talking to them,

6:42

they're hesitant, which may

6:44

lead me to bail out. And

6:46

then judgment and judgment and like, I'm

6:48

gonna be analyzing. Maybe we wanna change it. I

6:50

see, you know, like once they

6:53

work with you, then you actually know, you

6:55

don't know beforehand. Once

6:57

they know you're analyzing and then you gotta, you

7:00

know, put deposits into that relationship and try to

7:02

groom them. So that's how I see the framework.

7:04

Gary, thanks for everything that you

7:06

do. My question is about authenticity

7:09

of my content and using my

7:11

credentials to my advantage, but not

7:13

feeling like an egotistical jerk when

7:15

I say things like, I've won two Emmy awards

7:17

in my career. Maybe it's just me, but I

7:19

need a little bit of help with this. First

7:22

of all, that was really cool. Congrats,

7:24

those Emmy's are pretty gangster. Look,

7:27

I mean, I think like when I'm introduced

7:29

and you're like a five time, soon

7:31

to be six time, New York Times best selling author,

7:33

or he has this many followers,

7:36

like, you know, it is what it is. Like

7:38

you've won, look, I think this should land. Everybody

7:41

here knows when someone's trying to

7:43

brag versus when it's naturally in

7:45

the conversation, right? Look, you

7:49

live in Beverly Hills, I get it. But

7:51

there's a way to tell me that you live in

7:54

Beverly Hills that it's far more authentic and organic. I

7:56

Believe that most humans don't realize that

7:59

they're animals. animals.. And

8:01

we can smell things that

8:03

I just think we're all

8:05

very good at smelling when

8:07

someone's not being authentic. Li

8:09

ah, when people are actually

8:11

bragging. right? And so look,

8:13

if I had to Emmys my you

8:16

would know it. And

8:18

probably three seasons sprites like it's

8:20

okay. he should be proud of

8:22

your accomplishments for don't force it.

8:25

Muscle. Tone for said. I

8:27

think that's really worked for me like I'm

8:29

happy to talk about my stuff and I'm

8:31

happy that have had another stuff. There's plenty

8:33

time someone apologists so I thought you knew

8:35

book am I guess that other times were

8:38

like some of and like to just hit

8:40

it is it doesn't feel natural to me

8:42

that I know it's not gonna feel that

8:44

are to you so there are natural times

8:46

in your content and your conversation and the

8:48

way that you roll that you can integrate

8:50

those two incredible emmys. and there's other times

8:52

where you shouldn't because you know you're forcing

8:54

it and you're forcing into called. If someone

8:56

is like how's the weather it's you know

8:59

it's funny. You say that when I when

9:01

I won my Psu Emmys it rains. That's

9:04

very different than if you're talking about cause

9:06

and you're talking about say today and scary

9:08

you know the golf we think it's me

9:10

for the single village look not that to

9:12

emmys mean anything but like the reason those

9:14

one was because we're coming from earth aerial

9:17

and it's like issue a nice those two

9:19

feet gas fields. Hey. Gary Juri here

9:21

from the Coral Reef taunt him on

9:23

developing an online course and we have.

9:26

An email list has been growing

9:28

by offering a free aquarium checklist.

9:30

But. How often do I need to send?

9:33

emails, To the entire group

9:35

so that they're interested whenever the

9:37

online course drops. Disagree questions Joey

9:40

couple things are concerned about one

9:42

when you choir emails from a

9:44

free saying like that checklists so

9:46

be interesting to see how quality

9:49

the conversion. Is by offices of

9:51

very. Now nice and so insistent

9:53

pretty well how frequently. Look

9:56

I think. I would rather send an email

9:58

to all of them to a Lives. where

10:01

they get to know you better. So instead

10:03

of the email being, hey, we're

10:05

dropping a product soon, buy it, after they

10:07

came in through a freelance, if you say,

10:09

hey, we're doing a live stream from

10:12

nine to 10 p.m. on YouTube, come

10:14

here, and in that stream,

10:16

you're kind of integrating selling, I think you'll

10:18

find a lot more success. And so you

10:21

wanna make them aware that you've got something coming,

10:24

and you should do that. But

10:27

how you do that matters, the tactic. And

10:29

I think the tactic of driving them to

10:31

live streaming and getting

10:33

to know you better, I think

10:35

will convert them better in the long term. So

10:37

you don't just go from free thing to buy

10:39

my course, you go from free thing checklist

10:42

to spend some time with me on

10:44

live stream to the

10:46

sale. And so I think find that middle step. Hey,

10:49

Gary, if you had a new kids YouTube channel

10:51

in 2024 based

10:53

on positive moral values, how would you

10:56

go about marketing that channel? Well,

10:58

since I do have that exact thing coming with

11:00

Be Friends cartoons coming soon, I

11:03

can tell you that pre-roll YouTube is

11:06

a big factor, organic TikTok is

11:08

another factor. Those two

11:10

stand out tremendously. And then

11:12

mom influencers on Instagram, DMing

11:16

them and trying to find ways

11:18

to bring them value or at least respectfully

11:20

making them aware of things, those three things

11:22

stand out, my friend. So pre-roll YouTube,

11:25

YouTube Kids is obviously huge. That's

11:27

gonna give you awareness in that

11:29

ecosystem. TikTok is the place

11:31

where you can go with youth content that

11:33

there's a lot of consumption, even not teenagers,

11:35

younger, parents see it then they show their

11:37

kids. And then three, obviously mom

11:40

influencers, if you're DMing them and you're getting

11:42

them on board, there's a lot

11:44

there. By the way,

11:46

before I go to the next one, before

11:48

I go to the next one, I

11:50

realized what was, why I just jumped in

11:53

and you gotta do a lot of it, right?

11:55

You can't DM five mom IG

11:57

influencers and be like, oh, Gary's thing didn't work. I'm talking like.

12:01

which is like nine a night, 50 a night, for

12:04

months and months and years. I reply to

12:06

every single at Gary Vee tweet

12:09

from 2007 to 11, all of them, you can

12:11

go look, all of them. Isn't

12:16

that a fact, you know what? I think we should go back

12:19

and make that video. Show all of

12:21

them, it's there, the receipts are there. Like

12:24

that's gonna be some real work on somebody on the team, maybe

12:26

the international team, but like going back all

12:28

the way and finding them, like a

12:30

three minute, four minute green screen of just

12:32

like, it's just showing every single, like. With

12:34

your voice, exactly what you're saying. Yeah, like

12:37

I will even go even deeper, but like,

12:39

anyway. By the way, I don't want this edited, I

12:42

want everyone to see what just happened. You're constantly

12:44

creating content, do you see what just happened? I

12:46

don't want this edited out, I want you to see how my

12:48

brain works, I'm like oh, I just thought something, let me talk

12:50

to my team, let's go make something, did a constant

12:53

flow of content creation, that goes back to the

12:55

first question, Sean, you gotta mix it up now,

12:57

you gotta be better. Hi

13:00

Gary, Zach here. You're

13:02

a master content creator and you have

13:04

a large audience. Have you ever come

13:06

up against burnout? And if

13:08

so, what are some of those tips or

13:11

things that you do to get yourself back

13:13

on camera and in front of your audience?

13:15

Thank you for taking my question. I

13:17

would argue that I'm in burnout mode right now in

13:19

some way. Right, there's a lot of times where I'm

13:21

like, hey, I don't wanna be filmed. I'm in such

13:24

operation mode right now that

13:27

yeah, of course, I'm a human being. There's gonna be times

13:30

where I'm feeling it more than I'm not feeling it, right?

13:32

And so, you know, the way

13:34

I get back to motivation is, it's not

13:37

sustained, because I love it. Like burnout that's

13:39

sustained means that you hated it. Occasional

13:42

little burn,

13:45

microburns, instead of burnout

13:48

is what I, like every other human, I think a lot

13:50

of people call burnout just

13:52

microburns, right? So like, there's

13:55

gonna be weeks and days, there's definitely days,

13:58

there's even weeks. And now

14:00

there's even months where I'm like, because

14:03

I got out of practice, pre-COVID, I was just filming all

14:05

the time, it was just like my life. Post-COVID,

14:07

I'm so operational right now with Be

14:10

Friends and VaynerX that I'm just

14:12

head down. And like, it's kind of

14:14

hard for me to get up on

14:19

these video days, like

14:21

we just don't live the same life. Dustin and

14:24

I don't travel 12 hours a day the

14:26

way DRock and I did. And when DRock and I

14:28

were doing that, I was

14:31

in 40 different settings, a keynote, and then meeting an

14:33

influencer in this meeting, and then back in the

14:35

office for 30 minutes. Now

14:37

it's like me in my office for 12

14:39

hours. That's not as compelling. And so, and

14:42

then even like, because I do that all the time when we go

14:44

and hit the road, it's a little hard for me to

14:46

get back on the saddle. And

14:49

so, yeah, it's an adjustment. You

14:51

know, like actually when I post-COVID,

14:54

when I like traveled for the first time

14:56

without a camera person, it was

14:58

like weird to me. And the second time I was like

15:00

liberating. I'm like, oh, this is relaxing. And

15:02

that made me not want to do it as much.

15:04

And so like, it's all just interesting stuff. You just

15:06

ebb and flow. Just don't beat yourself up. That's what

15:08

I would say. Like, if it's meant

15:11

to be, you'll get back on it. I'm

15:13

not, you're motivated because you like it. You're

15:15

motivated because you're ambitious. And so

15:17

just follow that track. Hey, Gary. Carlos

15:20

San Diego, Redlands, California. I

15:24

am an enrolled agent. I actually represent people

15:26

who have IRS tax problems. What

15:28

would you say would be the one

15:31

or two strategies that you would use in

15:33

regards to video on how to

15:35

attract more clients, clients that have

15:38

personal clients or personal or

15:41

small businesses that have IRS

15:43

tax problems. And they're looking for somebody

15:45

to help those IRS tax problems. Thanks

15:48

again. You're welcome, my friend.

15:50

That's pretty easy. I would go with, especially

15:53

if it's you, Carlos, a very heavy green

15:56

screen strategy. Take articles

15:58

about IRS. and

16:01

make video overlay where you're

16:03

explaining the issues

16:06

at hand, right? So take articles

16:08

from CNBC, the Wall Street Journal,

16:10

tax.com or whatever the big sites are,

16:13

things that you have things to contribute

16:15

to and talk over them over the

16:17

green screen and I would focus very

16:19

heavily on LinkedIn. LinkedIn now has its

16:21

own for you page, just like TikTok

16:23

and just like the algorithms work on

16:25

Meta and all these other platforms, I

16:27

would pound LinkedIn and YouTube

16:30

Shorts, naming the YouTube

16:32

Shorts videos based on search query

16:34

of common tax problem questions because YouTube

16:36

is the second biggest search engine, so people

16:38

are searching in there for certain things, that's

16:40

what I would do. Hey Gary, if people

16:42

are gonna use AI to be

16:44

able to search in the future, is there a

16:46

recommendation that you have for businesses to be able

16:49

to get their information out there in a way

16:51

that AI will pick up to

16:53

best utilize the attention from that? That

16:55

is a very good question. The

16:57

answer is content, content, content, we just

17:00

don't know where and how and what yet. So

17:03

video, written word, it's been

17:05

content, content, content, content, content and

17:08

so really, really, really doubling down on that

17:10

heavy, that's the answer. Like the

17:12

answer is we don't know where open AI, first of

17:14

all, we don't even know which AI is gonna win.

17:17

Right, is it gonna be Google? Well then it's gonna come

17:19

from the same basis of their web stuff, but

17:22

probably a whole bunch of other stuff, so

17:24

just content, content, content, content, content. Hey

17:27

Gary, thank you so much for taking our

17:29

questions. My question is this, how

17:32

do you stay focused when there's so

17:34

much going on in life, so

17:37

you know, squirrel moments,

17:39

things that just come up, and

17:41

everyday tasks, what

17:44

kind of fences or parameters do you

17:46

have set that keep

17:48

you on an open

17:50

track to getting what

17:52

you want done, done? Thank

17:55

you. My

17:57

friend, really good admin infrastructure, so

17:59

have. having people really care

18:01

about my time. So

18:04

my schedule is hardcore. It's

18:06

really fragmented 15

18:08

minute meetings, 30 minute meetings, really tight

18:10

on my time. And then,

18:13

so one is black and white, one is gray.

18:15

That's what works for me tactically, the

18:18

calendar, the admins and calendars. The

18:21

gray is not judging myself. Like

18:23

when I do squirrel out, or when I do get

18:25

distracted, I'm a human being

18:27

and I don't dwell. That's kind of like the reason people don't

18:29

get into shape. Right, they go well

18:31

for a week, then they have a big meal. They

18:34

don't even realize they didn't really go up five pounds.

18:37

There's water weight, there's all this, but they're all bent

18:39

out of shape and then they like give up. Whereas

18:42

if you just got back to good behavior the next day, you're

18:44

good. That's how I am with business.

18:46

I see a lot of people spinning out when they're not.

18:49

So my question is, what

18:51

actionable advice would you offer to

18:54

someone balancing a family

18:56

and a demanding career who

18:58

is looking to

19:01

embark or the desire to

19:03

embark into YouTube entrepreneurship without

19:05

compromising their family life and

19:08

job security? That's a great question.

19:10

Look, you have, so job security, that means

19:12

you're trying to do this as a side hustle at first,

19:14

but the hope that it brings

19:16

you value in the future plus family

19:18

time, honestly, patience. If

19:20

you're gonna allocate a lot of time to your stability

19:23

and a lot of time to your family, that means that

19:25

you're not giving as much time to your dream. There's

19:31

only 12 to 15 hours a day, 17,

19:36

18 hours max in a day, you're

19:40

breaking that up into things. One

19:43

is your peace of mind insanity, right?

19:45

So that's Jim that's watching TV, that's

19:48

laughing at a YouTube video that's talking with your

19:50

friend. The other is family. The

19:53

other is your stability, like you mentioned, your

19:56

job and then the last part is your dream. What's

19:58

my advice? To give your life. your dream as

20:00

much time as possible because you never get to your dream

20:02

if you don't get the time. You

20:04

don't want to have that come at the expense of

20:07

the other things, but there's

20:09

a cost of entry. And

20:12

so as long as you're good with

20:14

your dream coming true in six years instead of two

20:17

years, well then you can allocate more time to

20:19

those other things. If you're not okay with that,

20:21

you have to realize that that means that you

20:23

might have to have a cost. Everything in life has a

20:25

price. That's

20:28

just the reality. And so I think it's

20:30

just, everyone's balance is different. I

20:33

thought, I work crazy, right?

20:36

But I grew

20:39

up in a place where the fact that

20:41

I'm home on Saturdays is like insanity.

20:45

Insanity. I grew up the first, from 14 to

20:47

34 I worked every Saturday and

20:51

my father worked

20:55

every minute. Every minute and

20:58

Saturday and Sunday. And so I thought when I

21:00

was growing up, I worked

21:02

later because of technology, but

21:07

I don't know, I thought I was around so much

21:09

more and had more work life balance than my dad,

21:11

even though I was working more in some

21:14

ways. And

21:16

so, but

21:19

if someone looked at my life and had a parent

21:21

that worked nine to five, they

21:24

think I work crazy. So everyone

21:26

has their own judgment on

21:29

balance. When I hear that you don't

21:31

wanna compromise your family time

21:33

or your stability, and

21:36

I know that you're gonna need some leisure, looks

21:39

like we work out in the video, then

21:41

that just means you're giving your dream less time and

21:44

so you need to be patient. You're

21:46

not gonna get to your dream as fast as someone

21:48

who's giving it 15 hours a day when

21:50

you're giving it two. And that's okay,

21:52

two is amazing. You just have to

21:54

be patient. I'm accountable. Don't

21:57

blame other people's, people for like,

21:59

who are successful. and be like,

22:01

well, they got lucky. No, they didn't. They did it for

22:03

15 hours a day. You're doing it for two hours a

22:05

day. I

22:09

wanted to build a brand that combines

22:11

the niche of gaming and personal development

22:14

in order to share my journey of

22:16

overcoming multiple disabilities

22:19

on the way to financial,

22:21

spiritual, and physical freedom. How

22:24

can I combine these niches

22:27

and connect with people who might be interested?

22:29

I love it. Thank you. Such a

22:32

great question. I think for you, what stands out

22:34

for me is streaming,

22:36

streaming, streaming. Like

22:39

I think that, especially if you're talking gaming and

22:42

personal development, I think you need to get on Twitch

22:45

and TikTok Live and start streaming

22:47

live. And like, I

22:50

promise you, three seconds into watching you,

22:52

you're a motivation and inspiration for many.

22:55

You just gotta find them all and you gotta put in the reps. And

22:58

so I think, especially if you're talking about gaming,

23:00

I think you need to be really seriously looking

23:02

at Twitch or TikTok or

23:04

YouTube Live and stream on all

23:06

of them. You stream yard, connect

23:08

them all, go live, and

23:10

just start putting in the reps, just like I did.

23:12

Like nobody followed me until the first person. It's

23:15

day by day putting out that content. And

23:17

I think you doing gaming or talking about

23:20

gaming videos, just being a streamer

23:22

will crush. Hi, Gary.

23:24

How important do you think other

23:26

social media platforms are to YouTubers

23:28

in 2024? Is

23:30

it still worth posting content over there

23:32

or should we just focus solely on

23:34

YouTube? I believe that depending on how big you

23:37

want to be, what you want to

23:39

achieve, you wanna have attention everywhere. That's the purpose of

23:41

the latest book that I wrote. And so I

23:43

think it's always been important for YouTubers to

23:45

be relevant in other platforms. And I think

23:47

the more you do that, the

23:50

more success you'll have. Of course, some

23:52

will say, focus on one thing, sure. YouTube

23:55

can be your house, but the

23:57

other social platforms have to be the restaurants you visit. have

24:00

to be your vacation, have to be your place

24:02

of work. YouTube can be your house, but

24:04

you go to many other places. Your job is on every day,

24:06

and so that can be TikTok or that can be Instagram. The

24:10

restaurants you visit can be once a week. That

24:12

might be Facebook or LinkedIn. And vacations,

24:14

you can post on Snapchat once in a while,

24:16

and that's how I do it. All

24:18

right, last one. Hey Gary, Matt from

24:21

Great Hacker. We have an education channel,

24:23

and the views have been plateauing, and

24:25

there's so much competition. I wanted to ask you,

24:27

how did you establish yourself as

24:30

an expert that the audience is going to trust

24:32

with every piece of content that they publish? Thank

24:35

you. Being branded an expert comes from being

24:37

earned. You can't position yourself that way. You

24:39

can just speak your truth, and then the

24:41

audience decides that you know what you're talking

24:44

about at scale. And so that would be

24:46

the focus, in my opinion, and

24:48

that's how I would think about it. And so

24:50

that's what I would do. That's

24:52

what I see, and that's

24:54

how I think you should attack it. You

24:58

don't get to decide you're an expert. You

25:00

just keep putting in the reps and follow the

25:03

tactics of the other questions, like put out

25:05

more content, YouTube shorts, TikTok,

25:07

Instagram, along with long-form YouTube. You just

25:09

need more attention, because competition is going

25:11

to keep coming. Everybody,

25:14

thank you so much for having me. I hope this brought

25:16

you value. I hope the book brings you value, and

25:18

I can't wait to see you in the real world.